Table 2.

Variable definition and measurement items.

Variable	Index	Measurement items	Standard deviation
Using behavior (UB)	Using decision	Whether the fecal waste resources have been used (UB1)	0.367
	Using intensity	The number of years of continuous fecal recycling (UB2)	1.277
Behavior intention (BI)	Recommendation intention	Willing to recommend to others the degree of resource utilization of livestock manure (BI1)	0.935
	Utilization intention	The degree of willingness to recycle livestock manure (BI2)	0.981
	Investment intention	Willing to invest a certain amount of money, time, labor and other costs in the process of recycling livestock manure (BI3)	1.075
Perceived value (PV)	Behavior attitude	Positive attitude toward resource utilization of livestock manure (PV1)	0.940
	Value cognition	It is believed that the resource utilization of livestock manure can bring certain benefits (PV2)	0.912
	Significance cognition	It is considered that the resource utilization of livestock manure has positive significance (PV3)	0.922
Perceived risk (PR)	Economic risk	Concerned about the excessive labor, time, and money involved in the processing process (PR1)	0.815
	Technical risk	Concerned about not being able to master the required knowledge and techniques (PR2)	0.823
	Policy risk	Concerned that the government’s relevant policy formulation and implementation is not in place (PR3)	0.852
Perceived benefits (PB)	Economic benefits	Can reduce breeding cost, raise income level (PB1)	0.998
	Ecological benefits	Can reduce the spread of disease and protect the ecological environment (PB2)	0.958
	Social benefits	Can promote ecological progress and the development of a new countryside (PB3)	0.954