Table 5.
The relationship level between video variables.
| Variable and analysisa | Likes | Comments | Shares | Days since upload | Video duration | ||||||
| Likes | |||||||||||
|
|
r value | 1 | —b | — | — | — | |||||
|
|
P value | — | — | — | — | — | |||||
| Comments | |||||||||||
|
|
r value | 0.26 | 1 | — | — | — | |||||
|
|
P value | .01c | — | — | — | — | |||||
| Shares | |||||||||||
|
|
r value | 0.74 | 0.24 | 1 | — | — | |||||
|
|
P value | <.001d | .01c | — | — | — | |||||
| Days since upload | |||||||||||
|
|
r value | 0.26 | 0.08 | 0.21 | 1 | — | |||||
|
|
P value | .009e | .45 | .04c | — | — | |||||
| Video duration | |||||||||||
|
|
r value | –0.18 | –0.06 | –0.15 | –0.02 | 1 | |||||
|
|
P value | .07 | .54 | .13 | .87 | — | |||||
aPearson correlation analysis and r correlation coefficient.
bNot applicable.
cP<.05.
dP<.001.
eP<.01.