Table 2.

Reliability and Validity Analysis.

Construct	M	SD	α	CR	AVE	FL
	---	---	>0.70	>0.70	>0.50	>0.50
Short video flow	2.71	0.91	0.87	0.87	0.58	0.76
Short video addiction	2.15	0.76	0.81	0.81	0.50	0.68
Serendipity	3.14	0.86	0.92	0.92	0.70	0.81
Achievement motivation	3.56	0.72	0.85	0.86	0.56	0.73

Note: M = mean, SD = standard deviation, α = Cronbach’s α, CR = composite reliability, AVE = average variance extracted, and FL = factor loadings.