Table 4.
Unadjusted (bivariate analysis) and adjusted (multivariate analysis) relationship between top four reasons why sugar-sweetened beverages (SSBs) are consumed according to sociodemographic variables among U.S. adult SSB consumers—Omnibus Survey, 2021.
| Characteristics | Reasons Why SSB Are Consumed | |||||||
|---|---|---|---|---|---|---|---|---|
| Bivariate Analysis Prevalence (%) |
Multivariate Logistic Regression Analysis Adjusted Odds Ratios (95% CI) |
|||||||
| Taste | Craving | Fizz/bubbles | Thirst | Taste | Craving | Fizz/bubble | Thirst | |
| Age | ||||||||
| 18–34 years old | 57.2 | 34.7 * | 28.2 * | 22.0 | 1.3 (0.8, 2.1) | 2.8 (1.7, 4.8) | 2.4 (1.4, 4.1) | 1.3 (0.7, 2.3) |
| 35–49 years old | 63.4 | 35.0* | 22.4 * | 20.9 | 1.6 (1.0, 2.6) | 2.8 (1.7, 4.9) | 2.1 (1.2, 3.7) | 1.2 (0.7, 2.1) |
| ≥50 years old | 51.8 | 20.4 * | 14.8 * | 18.7 | Referent | Referent | Referent | Referent |
| Gender | ||||||||
| Men | 56.1 | 27.3 | 20.0 | 21.6 | Referent | Referent | Referent | Referent |
| Women | 56.7 | 29.4 | 21.6 | 19.0 | 1.1 (0.8, 1.6) | 1.1 (0.7, 1.7) | 1.1 (0.7, 1.7) | 1.0 (0.6, 1.6) |
| Race/Ethnicity | ||||||||
| Black, non-Hispanic | 51.0 | 29.1 | 13.4 | 23.5 | 0.8 (0.5, 1.5) | 0.8 (0.4, 1.6) | 0.5 (0.2, 1.3) | 1.2 (0.6, 2.5) |
| Hispanic | 55.3 | 25.9 | 17.5 | 22.9 | 0.9 (0.5, 1.6) | 0.7 (0.4, 1.3) | 0.8 (0.4, 1.5) | 1.1 (0.6, 2.0) |
| Other/multiracial, non-Hispanic | 55.3 | 18.8 | 24.0 | 14.9 | 0.7 (0.4, 1.4) | 0.4 (0.2, 1.0) | 0.7 (0.3, 1.7) | 0.7 (0.3, 1.8) |
| White, non-Hispanic | 58.0 | 30.6 | 22.9 | 19.6 | Referent | Referent | Referent | Referent |
| Education | ||||||||
| ≤High school | 52.7 | 28.0 | 19.3 | 22.1 | 0.7 (0.4, 1.1) | 0.8 (0.5, 1.4) | 0.5 (0.3, 1.0) | 1.2 (0.7, 2.2) |
| Some college | 54.8 | 28.9 | 21.4 | 22.1 | 0.6 (0.4, 1.0) | 0.8 (0.5, 1.4) | 0.7 (0.4, 1.2) | 1.4 (0.8, 2.4) |
| College graduate | 63.4 | 28.4 | 22.3 | 15.6 | Referent | Referent | Referent | Referent |
| Annual household income | ||||||||
| <USD 25,000 | 38.7 * | 26.9 | 27.1 | 21.4 | 0.6 (0.3, 1.1) | 1.2 (0.5, 2.6) | 2.7 (1.2, 6.1) | 1.3 (0.6, 2.9) |
| USD 25,000–<USD 50,000 | 52.8 * | 32.4 | 21.6 | 24.2 | 0.8 (0.5, 1.4) | 1.9 (1.0, 3.6) | 1.6 (0.8, 3.3) | 1.5 (0.7, 2.8) |
| USD 50,000–<USD 100,000 | 61.1 * | 30.0 | 21.5 | 20.5 | 1.1 (0.7, 1.7) | 1.4 (0.8, 2.3) | 1.7 (1.0, 3.0) | 1.3 (0.8, 2.3) |
| ≥USD 100,000 | 60.5 * | 25.2 | 17.2 | 17.5 | Referent | Referent | Referent | Referent |
| Marital status | ||||||||
| Not married | 56.3 | 32.3 | 24.0 | 22.1 | 1.2 (0.8, 1.9) | 1.1 (0.7, 1.8) | 1.1 (0.7, 1.7) | 1.1 (0.7, 1.8) |
| Married | 56.5 | 25.5 | 18.4 | 18.9 | Referent | Referent | Referent | Referent |
| Weight status a (n = 602) | ||||||||
| Underweight/healthy weight | 58.8 | 24.9 | 18.6 | 16.4 | Referent | Referent | Referent | Referent |
| Overweight | 56.8 | 32.4 | 20.5 | 25.2 | 1.0 (0.7, 1.6) | 1.8 (1.1, 3.0) | 1.4 (0.8, 2.4) | 1.7 (1.0, 3.1) |
| Obesity | 55.0 | 29.3 | 20.7 | 22.2 | 1.0 (0.7, 1.6) | 1.6 (1.0, 2.7) | 1.4 (0.8, 2.5) | 1.4 (0.8, 2.5) |
| Census region | ||||||||
| Northeast | 60.3 | 34.7 | 18.4 | 16.2 | 1.3 (0.8, 2.2) | 1.6 (0.9, 2.9) | 1.2 (0.6, 2.3) | 0.7 (0.4, 1.3) |
| Midwest | 53.7 | 24.7 | 22.4 | 15.5 | 10 (0.6, 1.6) | 0.7 (0.4, 1.3) | 1.3 (0.7, 2.5) | 0.6 (0.4, 1.2) |
| South | 55.1 | 27.4 | 17.1 | 25.4 | Referent | Referent | Referent | Referent |
| West | 57.5 | 28.1 | 27.1 | 19 | 1.1 (0.7, 1.8) | 1.2 (0.7, 2.1) | 1.9 (1.1, 3.4) | 0.7 (0.4, 1.3) |
| Having children (<18 years old) in household | ||||||||
| No | 56.2 | 28.4 | 20.2 | 21.2 | Referent | Referent | Referent | Referent |
| Yes | 56.7 | 28.4 | 22.0 | 18.7 | 0.9 (0.6, 1.4) | 0.8 (0.5, 1.4) | 0.8 (0.5, 1.3) | 0.8 (0.5, 1.4) |
| Urbanicity (n = 656) | ||||||||
| Urban | 54.1 | 27.0 | 15.6 | 19.0 | Referent | Referent | Referent | Referent |
| Rural | 52.6 | 21.8 | 23.5 | 16.2 | 1.0 (0.6, 1.7) | 0.7 (0.4, 1.4) | 1.6 (0.8, 3.2) | 0.7 (0.4, 1.5) |
| Suburban | 59.3 | 31.9 | 22.7 | 22.7 | 1.4 (0.9, 2.1) | 1.2 (0.8, 1.9) | 1.6 (0.9, 2.8) | 1.3 (0.8, 2.0) |
* p < 0.05 across categories based on chi-squares tests. a Weight status was based on calculated body mass index (BMI) (kg/m2): underweight/healthy weight, BMI < 25; overweight, BMI 25–<30; obesity, BMI ≥ 30.