TABLE 2.
Themes, subthemes, and counts of the free-text responses to the from the United States consumer survey on priorities for food and beverage companies and products, Fall 2021, n = 1423.
| Economic | Food | Nutrition | Setting | Health | |||||
|---|---|---|---|---|---|---|---|---|---|
| Purchase | 347 | Fruit and vegetable | 77 | Nutrient | 61 | Home | 194 | Clean | 12 |
| Cost | 107 | Animal food | 22 | Diet | 108 | Online | 160 | Fitness/ weight | 46 |
| Supply | 205 | Grain and starch | 11 | Nutrition | 21 | Stores | 187 | Wellness | 13 |
| Personal finance | 57 | Processed | 120 | Delivery | 85 | Infectiousness | 90 | ||
| Company | 23 | Food | 425 | Closures | 32 | Diagnostic status | 18 | ||
| Beverage | 77 | Indoor/outdoor | 31 | Health | 258 | ||||
| Taste and quality | 24 | Restaurant | 201 | Vaccine/immunity | 28 | ||||
| Dish/branded | 5 | Location | 46 | ||||||
| Waste | 3 | Geography | 32 | ||||||
| Behavior | Time | Intensity | Relationships | ||||
|---|---|---|---|---|---|---|---|
| Eating and drinking | 511 | COVID | 212 | Positive | 95 | Self | 37 |
| Change | 367 | Now | 270 | Negative | 76 | Others | 54 |
| Acquiring | 283 | Future | 36 | Less | 209 | Emotional | 44 |
| Cooking | 258 | Past | 16 | More | 265 | Community | 46 |
| Safety | 73 | Beginning | 83 | Normal | 46 | ||
| Restriction | 43 | Daily | 30 | Borderline | 94 | ||
| Choice | 377 | End | 39 | ||||
COVID, coronavirus disease.