Table 2.

SWOT for primary end users.

	Usually positive	Usually negative
	Strengths	Weaknesses
Internal	• Knowledge of expected platform requirements in order to focus on relevant features of AAL/AHA platforms • A good relationship with ICT tools and general technologies • Benefitted from ISA training	• Distrust of technology • Congenital or acquired difficulty (physical or cognitive) that prevents the use of technology
	Opportunities	Threats
External	• Provision of high-quality realistic data to better tune platform services and improve research in AAL/AHA • Creation of a community of users by direct engagement of their peers and word of mouth	• Risk of losing interest • Possibility to provide erroneous data, whether deliberately or not • Risk of dropping out (voluntarily or not)

SWOT, Strengths, Weaknesses, Opportunities, and Threats; AHA, Active Healthy Ageing; AAL, Active Healthy Ageing; ICT, information and communication technologies; ISA, Information Security Awareness.