Table 3.

SWOT for secondary end users, together with authorities and facilitators.

	Usually positive	Usually negative
	Strengths	Weaknesses
Internal	• Capability to represent the “market pull” in AAL/AHA platforms • Skills in providing ISA training to linked primary users of AAL/AHA platforms • Previous skills on AAL/AHA topics • Possession of an active and lively network of primary end users	• Inefficiencies in the internal process • Lack of flexibility in reorganising the management of care with the related primary users • Distrust of changes • Possible perception of an increased workload during the introduction of services provided by the AAL/AHA platform
	Opportunities	Threats
External	• Creation of a community of secondary end users by networking or clustering activities (e.g., by participation in associations) • Collection of data with high reference value concerning the sustainability in using the AAL/AHA platform • Creation of new highly professional profiles inside the institutions	• Search for primary end users for the test phases is approximate, and the profiles chosen are not suitable • The relationship established with the network not very profitable • Possible distrust of the primary end users towards authorities might jeopardise the positive effects introduced by the AAL/AHA platform

SWOT, Strengths, Weaknesses, Opportunities, and Threats; AHA, Active Healthy Ageing; AAL, Active Healthy Ageing; ISA, Information Security Awareness.