Table 4.

SWOT for platform developers.

	Usually positive	Usually negative
	Strengths	Weaknesses
Internal	• Capability to bring the “technological push” into AAL/AHA platforms providing innovative service in a more ample response to users’ requirements and market pull • Good predisposition towards open-source platforms and integration of services • Sensibility vs. privacy by design and privacy by default paradigms	• Possibility of having scarce ISA training • Difficulties in understanding users’ needs and the number of actors and complex interactions needed in a AAL/AHA platform • Scare flexibility in customising the platform to adequate to slightly different sets of groups
	Opportunities	Threats
External	• Development of high skilled professional figures for the generation and maintenance of AAL/AHA platform • Cross-fertilisation with platforms in other domains, including home automation, artificial intelligence and audio/video services	• Loss of interest in the development due to the possible scarce impact of the platform in its beginning stages • Possibility of losing key persons during critical, crucial implementation steps due to the job market • Difficulty in hiring adequate resources

SWOT, Strengths, Weaknesses, Opportunities, and Threats; AHA, Active Healthy Ageing; AAL, Active Healthy Ageing; ISA, Information Security Awareness.