Table 2.
Characteristics | Overall | Behind the Haze VA | Campaign for Tobacco-Free Kids | Smoke Free US | The Real Cost | Tobacco Prevention Toolkit | Truth Initiative | CDCa Tobacco Free | |
Overall | |||||||||
|
Posts and comments, n (%) | 28,629/28,629 (100) | 130 (0.5) | 6363 (22.2) | 366 (1.3) | 6140 (21.4) | 421 (1.5) | 13,997 (48.9) | 1212 (4.2) |
|
Comments, mean (SD) | 242 (422) | 10 (14) | 525 (758) | 9 (14) | 255 (201) | 1 (3) | 145 (174) | 6 (9) |
|
Shares, mean (SD) | 243 (472) | 4 (8) | 396 (471) | 2 (2) | 570 (758) | 4 (6) | 66 (73) | 18 (21) |
|
Likes, mean (SD) | 1711 (3127) | 25 (45) | 3150 (3882) | 9 (6) | 3930 (4128) | 8 (7) | 342 (507) | 25 (27) |
2018 | |||||||||
|
Posts and comments, n (%) | 7700/28,629 (26.9) | N/Ab | N/A | N/A | 5728/7700 (74.4) | 3/7700 (0.04) | 1969/7700 (25.6) | N/A |
|
Comments, mean (SD) | 216 (197) | N/A | N/A | N/A | 272 (197) | 11 (0) | 55 (57) | N/A |
|
Shares, mean (SD) | 466 (708) | N/A | N/A | N/A | 610 (769) | 14 (0) | 47 (42) | N/A |
|
Likes, mean (SD) | 3199 (3982) | N/A | N/A | N/A | 4211 (4134) | 32 (0) | 259 (811) | N/A |
2019 | |||||||||
|
Posts and comments, n (%) | 11,537/28,629 (40.3) | 60/11,537 (0.5) | 1097/11,537 (9.5) | N/A | 199/11,537 (1.7) | 119/11,537 (1.0) | 9652/11,537 (83.7) | 410/11,537 (3.6) |
|
Comments, mean (SD) | 157 (184) | 16 (18) | 24 (19) | N/A | 20 (26) | 1 (3) | 184 (189) | 10 (11) |
|
Shares, mean (SD) | 78 (86) | 8 (10) | 88 (134) | N/A | 12 (11) | 4 (6) | 82 (80) | 28 (31) |
|
Likes, mean (SD) | 351 (417) | 20 (21) | 116 (94) | N/A | 23 (19) | 10 (8) | 403 (435) | 38 (40) |
2020 | |||||||||
|
Posts and comments, n (%) | 3208/28,629 (11.2) | 56/3208 (1.7) | 733/3208 (22.8) | 179/3208 (5.6) | 127/3208 (4.0) | 228/3208 (7.1) | 1576/3208 (49.1) | 309/3208 (9.6) |
|
Comments, mean (SD) | 37 (59) | 6 (8) | 62 (83) | 11 (16) | 11 (8) | 1 (3) | 44 (55) | 4 (6) |
|
Shares, mean (SD) | 27 (47) | 1 (2) | 67 (81) | 2 (2) | 12 (10) | 5 (7) | 19 (21) | 14 (10) |
|
Likes, mean (SD) | 94 (180) | 36 (63) | 234 (301) | 8 (5) | 18 (14) | 9 (6) | 74 (104) | 19 (12) |
2021 | |||||||||
|
Posts and comments, n (%) | 6184/28,629 (21.6) | 14/6184 (0.2) | 4533/6184 (73.3) | 187/6184 (3.0) | 86/6184 (1.4) | 71/6184 (1.1) | 800/6184 (12.9) | 493/6184 (8.0) |
|
Comments, mean (SD) | 541 (765) | 0 (0) | 721 (820) | 8 (11) | 6 (9) | 0 (0) | 90 (146) | 4 (8) |
|
Shares, mean (SD) | 387 (484) | 0 (0) | 523 (500) | 2 (2) | 5 (3) | 1 (2) | 17 (19) | 12 (9) |
|
Likes, mean (SD) | 3236 (3909) | 1 (3) | 4355 (4011) | 11 (7) | 8 (4) | 3 (2) | 327 (617) | 17 (12) |
aCDC: Centers for Disease Control and Prevention.
bN/A: not applicable.