Table 3.

Intention to engage in prevention behaviors before (T1) and after (T2) exposure to various appeals.

Appeal	Intention_T1	Intention_T2	T2–T1	t statistic	df	P value
Control	87.1	89.2	2.1	8.83	581	<.001
Deontological	87.5	90.1	2.6	10.83	620	<.001
Empathy	86.5	89.7	3.2	11.73	622	<.001
Proximity	86.6	88.8	2.2	8.71	600	<.001
Reciprocity	87.8	90.5	2.7	11.86	621	<.001
Victim	87.5	90.2	2.7	10.10	613	<.001