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Effect of appeal×initial intentions interaction on change in intentions to engage in prevention behavior.
| Appeal×baseline intentions | Estimate, b (SE) | t statistic | df | P value | β (95% CI) |
| Deontological | –0.08 (0.02) | –4.29 | 1199 | <.001 | –.12 (–.17 to –.06) |
| Empathy | –0.09 (0.02) | –4.60 | 1201 | <.001 | –.13 (–.18 to –.07) |
| Proximity | –0.02 (0.02) | –1.14 | 1179 | .26 | –.03 (–.09 to –.02) |
| Reciprocity | –0.08 (0.02) | –4.38 | 1200 | <.001 | –.12 (–.18 to –.07) |
| Victim | –0.05 (0.02) | –2.75 | 1192 | .006 | –.08 (–.13 to –.02) |
