Table 3.

Issues with applying nutrient profiling models for classifying the nutritional quality of marketed foods and potential solutions

Issues with applying nutrient profiling models to food marketed data	Potential solutions
Unclear how to classify promotions for food companies that do not depict a specific food product	Classify the healthfulness of food companies based on the nutritional profile of their top selling products
Unclear how to classify promotions when multiple branded products are depicted	Take the average nutrient profiling score or simple majority of product classifications across all promoted products
Missing data on the nutritional composition of foods due to the absence of mandatory nutrition labelling	Data may be imputed from nutrient composition databases (e.g. unbranded versions of similar foods) or similar products from neighbouring countries from food company webpages
WHO models do not apply to foods for children ≤ 36 months	Adopt recommendations of the International Code of Marketing of Breast-Milk Substitutes and subsequent World Health Assembly resolutions to preclude all marketing of all formula for < 36 months. Complementary foods should align with Codex Alimentarius standards (see [65])