Table 3.
An analysis of differences in media exposure between generations.
Young generation | Mesozoic generation | Sig. | |
---|---|---|---|
Mass communication channels | 4.22 ± 0.93 | 4.25 ± 0.89 | 0.64 |
Interpersonal channels | 3.53 ± 0.97 | 3.66 ± 1.05 | 0.05 |
Organizational channels | 3.37 ± 1.11 | 3.62 ± 1.12 | 0.001 |
Social media channels | 4.28 ± 0.84 | 4.19 ± 0.95 | 0.13 |