Table 7.
Moderated mediation analysis.
| Predictors | Mediator = perceived susceptibility | DV = health behaviors | ||
|---|---|---|---|---|
| β | SE | β | SE | |
| Intercept | −0.05 | 0.11 | −0.02 | 0.09 |
| Response efficacy | −0.18*** | 0.04 | 0.32*** | 0.03 |
| Self-efficacy | 0.0001 | 0.03 | 0.10*** | 0.03 |
| Perceived severity | 0.38*** | 0.03 | 0.11*** | 0.03 |
| Media exposure | 0.11 | 0.08 | 0.15*** | 0.03 |
| Generation | 0.03 | 0.07 | 0.07 | 0.06 |
| Media exposure * Generation | −0.10* | 0.05 | – | – |
| Perceived susceptibility | – | – | 0.12 | 0.09 |
| Perceived susceptibility * Generation | – | – | −0.13* | 0.06 |
| Direct and indirect effects | Coefficient | 95% CI | Coefficient | 95% CI |
| Conditional effects | ||||
| Young generation | 0.01 | −0.06, 0.08 | −0.01 | −0.09, 0.06 |
| Mesozoic generation | −0.09* | −0.17, −0.004 | −0.15** | −0.24, −0.05 |
| Conditional indirect effects | ||||
| Young generation | −0.0002 | −0.003, 0.003 | ||
| Mesozoic generation | 0.01 | 0.0009, 0.0284 | ||
| Index of moderated mediation | 0.01 | 0.0005, 0.0286 | ||
Coefficients presented are standardized estimates. *p < 0.05, **p < 0.01, ***p < 0.001.