Table 3.

Superordinate theme 3: social factors—normative beliefs.

Subtheme	Composition	Participants who highlighted the theme
Health care providers	If the physician refused to dispense a specific medicine to the patient. Patient dissatisfaction with the health care provider	1, 2, 5, 6, 7, 9, 16, 18, and 20
Other consumers reviews and experiences	Other consumer reviews shown on the medicine supplier websites	1, 8, 10, 11, 14, 17, and 18
Word of mouth by friends	Advice from a friend who purchased the medicine on the web	4, 6, and 19
Influencers’ endorsement	Medicines endorsed by influencers and public figures	9 and 11