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. 2023 Feb 16;7:e42887. doi: 10.2196/42887

Table 4.

Facilitators and barriers: control beliefs.

Superordinate theme, subtheme and composition Participants who highlighted the theme
Superordinate theme 4: facilitators

Facilitators adopted by the illegal sellers of medicines


POMsa accessibility (accessibility to POMs without the need for a prescription) 3, 4, 7, 9, and 18


Medicine availability (provide a wide range of medicines, including branded medicines, medicines that are not licensed in the United Kingdom, and medicines that are not available in the NHSb) 5, 6, 9, 11, 13, and 14


Provision of a variety of easy and secure payment options as well as the availability of web-based payment systems that offer refund and protection (eg, PayPal’s Purchase Protection) 6, 7, 9, 17, 20, 8, and 17


Customer support offered by the illegal sellers’ websites 17


Illegal sellers’ marketing (pop-up advertisements and direct links) 4, 11, and 13


Ability to make bulk purchasing without limits. 2, 6, 7, 9, 15, and 18

Facilitators offered by various internet platforms


Social media platforms (easy communication) 5, 9, 11, and 14


Review websites 1, 8, 10, 11, 14, 17, and 18


Search engines (eg, Google), which facilitate the searching process 4 and 9


Signposting by support communities available on different internet platforms 4 and 5

COVID-19 outbreak (facilitating conditions)


Anxiety and fear due to COVID-19 7


Mobility restrictions owing to lockdown or self-isolation 5, 14, 18, and 20


Overburdened medical staff during the COVID-19 outbreak 4, 9, 10, 14, 16, 17, 18, and 20


Spread of misinformation on social media and other platforms 7 and 9

Consumer personality


Willingness to take risk 6 and 19
Superordinate theme 5: barriers

General barriers


Complexity of medication instructions: POMs that require complex instructions for use (eg, injections) 3 and 18


Financial capabilities: cannot afford to pay for medicines available on the web 3 and 4

Website-specific barriers


Absence of suitable payment options 5, 9, 11, 12, 13, and 17


Language barrier if the website is in a non-English language 17


Delivery problems such as the websites that do not deliver to the United Kingdom 5, 11, and 19


Illegal website closures or seizure of the parcels at the UK borders by organizations stopping the purchase of POMs on the web (eg, customs and the Interpol) 2, 3, 5, 7, and 11

aPOM: prescription-only medicine.

bNHS: National Health Services.