Table 6.

Study two results with FCEs as moderator; women’s and men’s models.

	Women’s model				Men’s model
Path	B	SEb	t	p	B	SEb	t	p
H1. Media type to explicit attitudes	−0.11	0.12	−0.95	0.34	0.19	0.12	1.58	0.12
H2. Media type to implicit attitudes	−0.02	0.04	−0.43	0.67	0.10	0.05	1.95	0.05
H3. Media type to believability	−0.09	0.19	−0.47	0.64	−0.18	0.21	−0.89	0.37
H4. FCEs moderating explicit attitudes	−0.07	0.11	−0.62	0.54	−0.10	0.13	−0.73	0.46
H5. FCEs moderating implicit attitudes	0.04	0.04	0.98	0.33	−0.07	0.06	−1.23	0.22
H6. FCEs moderating believability	0.25	0.18	1.36	0.18	0.48	0.24	2.06	0.04
H7. Media type to explicit attitudes moderated by FCEs	−0.01	0.07	−0.10	0.92	.0.01	0.08	0.17	0.87
H8. Media type to implicit attitudes moderated by FCEs	−0.03	0.03	−0.96	0.34	0.04	0.04	1.17	0.24
H9. Media type to believability moderated by FCEs	−0.07	0.11	−0.65	0.51	−0.14	0.15	−0.95	. 43
Path	B	SEb	Z	p	B	SEb	Z	p
H10. Media type to intention	0.08	0.35	0.70	0.48	−0.21	0.42	−0.50	0.62
H11. Explicit attitudes to intention	0.15	0.23	0.67	0.05	−0.25	0.29	−0.87	0.39
H12. Implicit attitudes to intention	0.14	0.57	0.25	0.80	1.38	0.60	2.31	0.02
H13. Believability to intention	0.34	0.14	2.40	0.02	0.08	0.17	0.47	0.64
H14. FCEs moderating intention	0.01	0.33	0.05	0.96	−1.03	0.46	−2.21	0.03
H15. Media type to intention moderated by FCEs	0.17	0.21	0.82	0.41	0.40	0.29	−1.41	0.16