Table 3.

Model for predicting time spent on different elements of the page, as a function of the elements shown on the page. Numbers shown are model slopes.

Page elements	Model R2	Elements shown
		Ads	Info boxes	Itemized web results	Standard web results
Ads	0.001	—a	–0.020b	–0.700	–0.012b
Info boxes	0.037	1.413	—	1.654	2.189
Itemized web results	0.009	0.495	0.734	—	–0.343
Standard web results	0.014	1.143	0.961	2.121	—

^aNot applicable.

^bSlopes that are not statistically significant (at P<.05, with Bonferroni correction).