Table 1.
Source characteristics of skin cancer–related posts on Instagram (N=577).
| Source characteristica | Post, n (%) | ||
| Content in the bio/profile or post of an individual (n=256) | |||
|
|
Influencer or public figure | 152 (59.4) | |
|
|
Physician | 107 (41.8) | |
|
|
Dermatologist | 83 (32.4) | |
|
|
Parent | 51 (19.9) | |
|
|
Business owner | 37 (14.4) | |
|
|
Journalist | 14 (5.5) | |
|
|
Esthetician | 11 (4.3) | |
|
|
Nurse or other health worker | 4 (1.6) | |
|
|
Health educator | 2 (0.8) | |
| Content in the bio/profile or post of an organization (n=321) | |||
|
|
Business | 222 (69.2) | |
|
|
Health information provider | 53 (16.5) | |
|
|
Nonprofit | 39 (12.1) | |
|
|
Health care organization | 34 (10.6) | |
|
|
News organization | 8 (2.5) | |
|
|
Government entity | 5 (1.6) | |
|
|
School | 1 (0.3) | |
aSource characteristics for each broader type of profile (individual or organization) exceed 100% when added together because multiple categories may have been selected for a particular post (eg, a business and a health care organization).