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Top 10 hashtags appearing in the study sample posts (N=592).
| Hashtag | Number of mentions, n (%) |
| #skincancerawareness | 165 (27.9) |
| #skincancer | 134 (22.6) |
| #skincare | 98 (16.6) |
| #melanoma | 89 (15) |
| #sunscreen | 88 (14.9) |
| #skincancerawarenessmonth | 87 (14.7) |
| #melanomaawareness | 78 (13.2) |
| #melanomamonday | 76 (12.8) |
| #spf | 67 (11.3) |
| #dermatology | 65 (11) |
