Table 4.
Cluster | 3 | 1 | 2 |
---|---|---|---|
Label | Health conscious | Unhealthy/convenience | Traditional/convenience |
Description | Excluding most processed products. Fruit/veg/protein, alternatives to meat/fish & refined grains. Highest in cooking from scratch | Reliance on processed foods minimal preparation | Mainly consuming a traditional vegan diet but now trying some of the new vegan products on the market |
Size of sample | n 65, 51·2 % | n 34, 26·8 % | n 28, 22·0 % |
Input (predictor) importance | Inputs (mean) | ||
1·00 | Vegan sauces and condiments 7·28 |
Vegan sauces and condiments 8·82 |
Vegan sauces and condiments 15·57 |
0·93 | Vegan sweets and desserts 2·91 |
Vegan sweets and desserts 5·50 |
Vegan sweets and desserts 8·21 |
0·69 | Vegan convenience meals & snacks 4·45 |
Vegan convenience meals & snacks 8·74 |
Vegan convenience meals & snacks 10·79 |
0·68 | Fats and oils 14·03 |
Fats and oils 13·18 |
Fats and oils 21·29 |
0·59 | Vegan biscuits and cakes 0·78 |
Vegan biscuits and cakes 2·44 |
Vegan biscuits and cakes 3·46 |
0·52 | Vegan crisps 1·80 |
Vegan crisps 3·91 |
Vegan crisps 3·89 |
0·51 | Creating your own recipe 2·78 |
Creating your own recipe 1·26 |
Creating your own recipe 3·68 |
0·47 | Fruit 13·08 |
Fruit 18·00 |
Fruit 23·11 |
0·35 | Vegetables 32·26 |
Vegetables 29·32 |
Vegetables 39·75 |
0·31 | Dairy alternatives 3·28 |
Dairy alternatives 3·32 |
Dairy alternatives 5·86 |
0·29 | Cooking from scratch 4·43 |
Cooking from scratch 3·29 |
Cooking from scratch 4·71 |
0·26 | Refined grains 5·06 |
Refined grains 6·56 |
Refined grains 8·18 |
0·25 | Potatoes 3·63 |
Potatoes 3·97 |
Potatoes 5·50 |
0·23 | Potatoes 3·63 |
Potatoes 3·97 |
Potatoes 5·50 |
0·23 | Alcohol 1·54 |
Alcohol 2·71 |
Alcohol 1·00 |
0·21 | Protein alternatives to meat/fish 13·08 |
Protein alternatives to meat/fish 12·47 |
Protein alternatives to meat/fish17·07 |
0·17 | Takeaways 0·80 |
Takeaways 1·09 |
Takeaways 1·50 |
0·15 | Processed meat alternatives 4·46 |
Processed meat alternatives 6·09 |
Processed meat alternatives 6·50 |
0·08 | Whole grains 3·25 |
Whole grains 3·53 |
Whole grains 4·82 |
0·06 | Salt 2·88 |
Salt 3·21 |
Salt 3·89 |
0·03 | Purchasing vegan brands 2·57 |
Purchasing vegan brands 2·91 |
Purchasing vegan brands 2·71 |