Table 1.
Percentage of product information items displayed and readily available for ten products across nine major US online retailers in January–February 2021
| Nutrition facts panel | Ingredients list | Potential allergens | % Juice | Claims on product package image | Product claims in web page text | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Product (n) | Present, conspicuous and legible | Not present | Present, conspicuous and legible | Not present | Present, conspicuous and legible | Not present | Present, conspicuous and legible | Not present | Present, conspicuous and legible | Not present | Present, conspicuous and legible | Not present |
| Capri sun fruit punch pouches (n 9) | 66·7 % | 0·0 % | 55·6 % | 11·1 % | n/a | n/a | 44·4 % | 22·2 % | 88·9 % | 0·0 % | 55·6 % | 22·2 % |
| Capri Sun Organic Fruit Punch Pouches (n 5) | 80·0 % | 0·0 % | 80·0 % | 0·0 % | n/a | n/a | 40·0 % | 40·0 % | 80·0 % | 0·0 % | 40·0 % | 20·0 % |
| Capri Sun Roarin’ Waters Pouches (n 7) | 57·1 % | 14·3 % | 71·4 % | 14·3 % | n/a | n/a | 28·6 % | 28·6 % | 71·4 % | 0·0 % | 42·9 % | 28·6 % |
| Kool-Aid Jammers Cherry Pouches (n 8) | 37·5 % | 37·5 % | 50·0 % | 25·0 % | n/a | n/a | 25·0 % | 62·5 % | 100·0 % | 0·0 % | 50·0 % | 25·0 % |
| Coca-Cola (n 9) | 66·7 % | 0·0 % | 55·6 % | 11·1 % | n/a | n/a | n/a | n/a | 0·0 % | 100·0 % | 12·5 % | 87·5 % |
| Cheerios (n 9) | 33·3 % | 0·0 % | 44·4 % | 11·1 % | 0·0 % | 100·0 %* | n/a | n/a | 88·9 % | 0·0 % | 50·0 % | 12·5 % |
| Honey Nut Cheerios (n 9) | 11·1 % | 33·3 % | 33·3 % | 11·1 % | 11·1 % | 66·7 % | n/a | n/a | 88·9 % | 0·0 % | 37·5 % | 25·0 % |
| Honey Bunches of Oats, With Almonds (n 9) | 33·3 % | 0·0 % | 44·4 % | 11·1 % | 33·3 % | 22·2 % | n/a | n/a | 66·7 % | 22·2 % | 25·0 % | 25·0 % |
| Kellogs Frosted Flakes (n 9) | 33·3 % | 11·1 % | 44·4 % | 11·1 % | 0·0 % | 77·8 % | n/a | n/a | 0·0 % | 66·7 % | 25·0 % | 50·0 % |
| Wonder Bread (n 8) | 37·5 % | 12·5 % | 62·5 % | 0·0 % | 12·5 % | 87·5 % | n/a | n/a | 50·0 % | 25·0 % | 50·0 % | 50·0 % |
| Average across all products (sd) | 45·7 % | 10·9 % | 54·2 % | 10·6 % | 11·4 % | 70·8 % | 34·5 % | 38·3 % | 63·5 % | 21·4 % | 38·8 % | 34·6 % |
Cheerios contains no common food allergens but is in a category where potential food allergens are common so was included in the analysis. The average total Not Present for Food Allergens excluding Cheerios is 63·5 %.
Notes: values represent percentages of each product from the nine major online retailers; the number of retailers that sold each product is indicated in parentheses after each product name. ‘Present, Conspicuous and Legible’ refers to the information being present and visible without additional clicking or scrolling and without legibility concerns (e.g. small print, blurriness). Percentages exclude products where the claim is inapplicable (i.e. ‘% juice’ for non-fruit drinks or potential allergens for product categories without any common food allergen ingredients, marked n/a) or where an item was missing.