Table 3.

Measures of constructs

Construct	Source	Item
Perceived effectiveness	Lee et al. (2018)	1. I think the company can make a big impact through the social responsibility activity explained in the report
		2. There is a great need for the contribution of the company to the issue
		3. The social responsibility activity presents a significant opportunity for the company to make a difference
Perceived hypocrisy	Wagner (2009)	1. The company acts hypocritically
		2. What the company says and does are two different things
		3. The company pretends to be something that it is not
		4. The company does exactly what it says.a
		5. The company keeps its promises.a
		6. The company puts its words into action.a
Organizational legitimacy	Bachmann and Ingenhoff (2016)	1. It seems to me that the company acts consistently with socially accepted norms and values
		2. In my opinion, the company seems to be a legitimate company
		3. I have the impression that the company complies with social and ecological standards

^aItem responses were reverse coded