Table 3.
Cross-case overview of essential factors.
| Case A | Case B | Case C | Case D | Case E | Case F | |||
|---|---|---|---|---|---|---|---|---|
| Engaged in BMI | Change in Value Creation | yes | – | – | no | no | – | |
| Change in Value Proposition | yes | – | – | yes | yes | – | ||
| Change in Value Capture | no | – | – | no | no | – | ||
| Scope and novelty of BMI | focused BMI | – | – | evolutionary BMI | evolutionary BMI | – | ||
| Status of BMI | conducted | no | considered | conducted | conducted | considered | ||
| Influencing factors | Stammgast | Financial support | x | – | x | x | – | x |
| Psychological support | x | x | – | x | x | – | ||
| Marketing channel | x | – | x | x | x | – | ||
| Idea generator | – | – | x | – | – | – | ||
| Governmental support | Furlough | x | x | x | x | x | x | |
| Decrease of VAT on non alc. drinks | x | – | x | x | – | – | ||
| Bridging loan | – | – | x | – | – | x | ||
| Hardship funds | – | – | x | x | x | – | ||
| Takeover of fixed costs | – | – | x | – | – | – | ||
| Further support | Reduction or deferment of rent | x | x | owns building | x | x | owns building | |