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. 2020 Oct 26;92:102723. doi: 10.1016/j.ijhm.2020.102723

Table 4.

Components used in the definition of a stammgast and their frequency.

Component Number of nominations Cases
Frequent returning guest 6 A, B, C, D, E, F
Personal level 4 A, B, C, D, E
Special reference to the host 4 A, B, C, D, E
Emotional relation to employees 3 A, B, E
Friend 3 A, B, D
Interacts with social media 3 A, D, E
Word of Mouth 3 A, C, D
Almost like family 2 A, D
Brings new guests 1 C
Offers support if needed 1 D