Table 2. Association between standardised packaging use and salience of health warnings (N = 1865).
| Noticed warning labels on packs (Very often/often)+ | Closely read warning labels on packs (Very often/often)+ | |||||||
|---|---|---|---|---|---|---|---|---|
| % | AOR | 95% CI | p-value | % | AOR | 95% CI | p-value | |
| Standardised packaging | ||||||||
| Never users | 40.3% | 1 | 15.1% | 1 | ||||
| Current users | 65.8% | 2.76 | 2.10,3.63 | <0.001 | 30.1% | 2.16 | 1.51,3.10 | <0.001 |
| Previous users | 47.6% | 1.31 | 0.88,1.95 | 0.18 | 17.4% | 1.00 | 0.59,1.69 | 1.00 |
| Age | ||||||||
| 16–34 | 68.1% | 1 | 36.6% | 1 | ||||
| 35–54 | 57.0% | 0.67 | 0.52,0.86 | 0.001 | 26.4% | 0.67 | 0.52,0.86 | 0.002 |
| 55–64 | 57.7% | 0.76 | 0.56,1.05 | 0.10 | 19.3% | 0.48 | 0.34,0.68 | <0.001 |
| 65þ | 61.8% | 0.88 | 0.62,1.24 | 0.47 | 18.8% | 0.46 | 0.31,0.68 | <0.001 |
| Gender | ||||||||
| Male | 55.1% | 1 | 21.5% | 1 | ||||
| Female | 65.9% | 1.44 | 1.18,1.75 | <0.001 | 32.1% | 1.46 | 1.18,1.82 | <0.001 |
| Social Grade | ||||||||
| ABC1 | 60.7% | 1 | 25.4% | 1 | ||||
| C2DE | 60.4% | 0.98 | 0.80,1.20 | 0.84 | 27.8% | 1.05 | 0.84,1.31 | 0.68 |
| Quit attempts in past 12 months | ||||||||
| None / Don’t know | 55.9% | 1 | 21.8% | 1 | ||||
| At least one | 67.0% | 1.46 | 1.18,1.81 | <0.001 | 33.8% | 1.51 | 1.20,1.90 | <0.001 |
| Heaviness of Smoking Index | 0.94 | 0.87,1.00 | 0.05 | 0.97 | 0.90,1.04 | 0.38 | ||
| Currently trying to quit / reduce | ||||||||
| No / Don’t know | 55.8% | 1 | 20.9% | 1 | ||||
| Yes | 64.2% | 1.16 | 0.94,1.43 | 0.16 | 31.3% | 1.41 | 1.11,1.78 | 0.004 |
+
Weighted data; Odds ratios and Confidence Intervals adjusted for age, gender, social grade, quit attempts in past 12 months, Heaviness of Smoking Index and Currently trying to quit/reduce.
Bold values indicate statistically significant findings.