Table 1. Awareness of marketing activities for HFSS foods in the past month among 11-19 year olds in the UK.
| Every day [28]1 | 5-6 times per week [22]1 | 3-4 times per week [14]1 | 1-2 times per week [6]1 | Less than once a week [2]1 | Not in the last month [0]1 | Not sure | Reported at least weekly | Median Score (IQR)2 | |
|---|---|---|---|---|---|---|---|---|---|
| Marketing activity | % | % | % | % | % | % | % | % | |
|
| |||||||||
| Adverts for ‘unhealthy food and drinks’… | |||||||||
| … in newspapers or magazines | 5.0 | 3.9 | 8.0 | 13.3 | 13.3 | 29.3 | 27.0 | 30.2 | 2 (0-6) |
| … on television | 15.3 | 10.0 | 17.0 | 20.3 | 10.3 | 11.7 | 15.3 | 62.6 | 14 (2-22) |
| … catch-up/streaming services | 5.7 | 4.9 | 9.1 | 14.0 | 11.5 | 25.0 | 29.9 | 33.7 | 2 (0-14) |
| … on billboards | 11.0 | 6.6 | 13.8 | 19.8 | 14.3 | 15.9 | 18.5 | 51.2 | 6 (2-14) |
| … on radio | 3.3 | 2.0 | 4.8 | 9.6 | 10.3 | 39.7 | 30.4 | 19.7 | 0 (0-6) |
| … on YouTube, Tumblr, Facebook, Snapchat, Instagram or other social media | 18.8 | 10.4 | 17.5 | 16.4 | 9.4 | 11.8 | 15.8 | 63.1 | 14 (2-22) |
| Famous people in films, music videos, on TV or pictured in magazines with unhealthy food and drinks | 5.9 | 5.6 | 10.0 | 17.7 | 13.9 | 19.0 | 27.9 | 39.2 | 6 (0-14) |
| Sport, game, event sponsorship | 4.6 | 3.8 | 7.9 | 16.8 | 14.9 | 24.1 | 27.7 | 33.1 | 2 (0-6) |
| Special offers | 15.5 | 10.7 | 19.7 | 20.8 | 9.4 | 9.2 | 14.8 | 66.7 | 14 (6-22) |
| Competitions | 4.6 | 4.3 | 7.6 | 13.8 | 16.0 | 25.9 | 28.0 | 30.3 | 2 (0-6) |
Notes:
1
Score for estimating the approximate number of days on which noticed marketing for HFSS foods in a one-month period.
2
Median number of instances of marketing for HFSS foods noticed in a one-month period.
IQR = Inter quartile range
Base: All participants (n=3,348):
All data are weighted.