Table 3. Multivariate logistic regressions exploring the associations between awareness of marketing and consumption of group two foods.
Food and drink product types |
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Takeaways1 | Energy Drinks1 | Ready meals1 | Fried potatoes1 | Milk drinks1 | Sugared Cereals1 | |||||||
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Variable and reference categories | AOR | p | AOR | p | AOR | p | AOR | p | AOR | p | AOR | p |
Age | ||||||||||||
11-13 years old | Ref | 0.009 | Ref | 0.044 | Ref | 0.027 | Ref | n.s. | Ref | 0.001 | Ref | 0.001 |
14-17 years old | 0.98 | n.s. | 1.44 | 0.022 | 0.78 | 0.012 | 1.01 | n.s. | 0.66 | 0.001 | 0.53 | 0.001 |
18-19 years old | 1.36 | 0.003 | 0.91 | n.s. | 0.88 | n.s. | 0.90 | n.s. | 0.44 | 0.001 | 0.49 | 0.001 |
Gender | ||||||||||||
Female | Ref | - | Ref | - | Ref | - | Ref | - | Ref | - | Ref | - |
Male | 1.23 | 0.028 | 1.73 | 0.001 | 1.22 | 0.018 | 1.20 | 0.044 | 1.31 | 0.003 | 1.42 | 0.001 |
Ethnicity | ||||||||||||
Other | Ref | - | Ref | - | Ref | - | Ref | - | Ref | - | Ref | - |
White British | 1.02 | n.s. | 0.94 | n.s. | 1.35 | 0.008 | 1.39 | 0.005 | 0.83 | n.s. | 1.01 | n.s. |
Country | ||||||||||||
England | Ref | 0.001 | Ref | n.s | Ref | n.s. | Ref | n.s. | Ref | n.s. | Ref | n.s. |
Wales (vs. England) | 1.04 | n.s. | 0.81 | n.s. | 1.03 | n.s. | 1.00 | n.s. | 1.09 | n.s. | 1.05 | n.s. |
Scotland (vs. England) | 1.32 | 0.045 | 0.90 | n.s. | 0.95 | n.s. | 1.19 | n.s. | 0.90 | n.s. | 1.01 | n.s. |
N. Ireland (vs. England) | 2.14 | 0.001 | 1.78 | 0.025 | 1.14 | n.s. | 1.19 | n.s. | 0.89 | n.s. | 1.13 | n.s. |
IMD | ||||||||||||
1 | Ref | 0.001 | Ref | 0.002 | Ref | n.s. | Ref | n.s. | Ref | 0.020 | Ref | 0.008 |
2 (vs. 1) | 0.71 | 0.016 | 0.73 | n.s. | 1.02 | n.s. | 0.86 | n.s. | 1.06 | n.s. | 0.95 | n.s. |
3 (vs. 1,2) | 0.80 | n.s. | 0.68 | 0.027 | 0.88 | n.s. | 0.99 | n.s. | 0.83 | n.s. | 0.87 | n.s. |
4 (vs. 1,2,3) | 0.75 | 0.007 | 0.63 | 0.007 | 0.94 | n.s. | 0.88 | n.s. | 0.85 | n.s. | 0.69 | 0.001 |
5 (vs. 1,2,3,4) | 0.68 | 0.002 | 0.75 | n.s. | 0.82 | n.s. | 0.82 | n.s. | 0.71 | 0.007 | 0.99 | n.s. |
Weight status | ||||||||||||
Underweight | Ref | n.s. | Ref | n.s. | Ref | n.s. | Ref | n.s. | Ref | n.s. | Ref | n.s. |
Healthy weight (vs. u/w2) | 1.04 | n.s. | 1.20 | n.s. | 0.96 | n.s. | 0.91 | n.s. | 1.16 | n.s. | 0.77 | 0.025 |
Overweight (vs. u/w and healthy) | 1.21 | n.s. | 1.52 | 0.019 | 0.88 | n.s. | 1.23 | n.s. | 1.10 | n.s. | 0.93 | n.s. |
Obese (vs. all other) | 1.30 | n.s. | 0.94 | n.s. | 1.49 | n.s. | 0.91 | n.s. | 0.97 | n.s. | 1.21 | n.s |
Marketing | ||||||||||||
Low | Ref | 0.001 | Ref | 0.001 | Ref | 0.001 | Ref | 0.005 | Ref | 0.001 | Ref | n.s. |
Medium (vs. low) | 1.46 | 0.037 | 2.09 | 0.009 | 1.96 | 0.001 | 1.24 | n.s. | 1.26 | n.s. | 1.30 | n.s. |
High (vs. low and medium) | 2.16 | 0.001 | 2.86 | 0.001 | 1.53 | 0.004 | 1.66 | 0.001 | 1.63 | n.s. | 1.28 | n.s. |
Not stated (vs. all other) | 0.87 | n.s. | 0.63 | 0.001 | 0.86 | n.s. | 0.88 | n.s. | 0.78 | 0.007 | 0.95 | n.s. |
Notes: DV for all models = High consumption (≥1 portions per week) vs. Low (≤0 portions per week); Hosmer & Lemeshow for all models p>0.05; Chi-square test of co-efficients for all models p<0.001; AOR = Adjusted Odds Ratio
HFSS products
Underweight; Cases with missing data excluded model-by-model takeaways (n = 899), energy drinks (n = 914), ready meals (n = 901), fried potatoes (n = 897), milk drinks (n = 927), sugar-sweetened cereals (n = 898).