Skip to main content
. Author manuscript; available in PMC: 2019 Jun 1.
Published in final edited form as: Public Health Nutr. 2019 Mar 8;22(9):1624–1634. doi: 10.1017/S1368980019000132

Table 4-.

Adjusted§ prevalence of marketing characteristics by racial segregation and corporate status

RACIAL SEGREGATION § CORPORATE STATUS§
N White Dominant Racially Mixed POC Dominant Corporate/ Franchise Independently Owned

% (95% CI) % (95% CI)
Healthy Interior Advertisements 138 22.1 (12.3–36.5) 22.9 (14.3–34.7) 12.6 (4.1–32.7) 25.0 (15.4–38.0) 13.7 (7.2–24.5)
Unhealthy Interior Advertisements 138 68.7 (53.5–80.7) 61.3 (48.9–72.5) 60.0 (39.7–77.3) 74.3 (62.1–83.6)d 51.0 (38.9–63.1)e
Healthy Impulse Buys 139 25.7 (15.1–40.2) 29.7 (20.0–41.7) 35.3 (19.4–55.2) 32.2 (21.8–44.9) 28.0 (18.5–40.0)
Unhealthy Impulse Buys ± 139 98.8 (91.6–100)a 90.8 (84.8–96.7)a,b 86.7 (77.0–96.4)b 98.8 (92.6–100)d 85.4 (79.3–91.4)e

POC, people of color.

§

Models are mutually adjusted for racial segregation and corporate status.

±

Results are from a linear model because logistic model would not converge

Different superscripts distinguish significant differences (P ≤0.05) among racial segregation categories (a,b) and among corporate status categories (d,e). Categories sharing same superscript were not significantly different.