Table 5.

Associations between participant characteristics and average discouragement from wanting to eat red meat in response to health and environmental harms of red meat across, n=544 US parents of young children

	B	(SE)	P
Age in years
18–25	Reference	-	-
26–34	−0.40	(0.16)	0.011
35–44	−0.41	(0.16)	0.013
45 or older	−0.26	(0.24)	0.272
Femalea	−0.04	(0.12)	0.724
Race/ethnicity
White	Reference	-	-
Black	0.56	(0.24)	0.019
Latino(a)	0.22	(0.14)	0.119
Other race/ethnicity	−0.20	(0.19)	0.281
Education
High school or less	Reference	-	-
Some college	0.12	(0.17)	0.489
College degree	0.29	(0.16)	0.063
Graduate degree	0.32	(0.20)	0.109
Annual household income
Less than $25,000	Reference	-	-
$25,000–$49,999	0.09	(0.18)	0.607
$50,000–$74,999	0.07	(0.19)	0.702
$75,000–$99,999	0.32	(0.20)	0.113
$100,000 or more	0.07	(0.20)	0.750
Political leaning
Liberal	Reference	-	-
Moderate	−0.40	(0.13)	0.002
Conservative	−0.64	(0.14)	<0.001
General perceptions that red meat is bad for health	0.18	(0.07)	0.006
General perceptions that red meat is bad for the environment	0.07	(0.07)	0.329
Red meat consumption, servings per day	0.36	(0.08)	<0.001

Note. Bs are unstandardized regression coefficients from ordinary least squares regressions regressing participants’ average discouragement ratings (across all 16 health and environmental harms) on participant characteristics. Bold coefficients are statistically significant, p<0.05.

^aReferent group was male. The one nonbinary participant was excluded from analysis due to small cell size.