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. Author manuscript; available in PMC: 2023 Aug 25.
Published in final edited form as: Tob Control. 2022 Jan 24;32(5):635–644. doi: 10.1136/tobaccocontrol-2021-057026

Figure 2.

Figure 2.

Examples of the 4 “P’s” in contracts between manufacturers and retailers.

Figure 2 notes.
  • Excerpts are exact quotes from two tobacco contracts, RAITMS’s Retail Partners Marketing Plan Contract and Philip Morris USA’s Retail Leaders Program Agreement.
  • The plan-o-gram in the Philip Morris, 2015 Retail Leaders Program Agreement was blank and thus replaced with a completed RJ Reynolds plan-o-gram from 2002.