Table 1.
Summary of tobacco industry lifestyle magazines analyzed
| Unlimited | All Woman | CML | P.S. | Real Edge | Flair | |
|---|---|---|---|---|---|---|
| Tobacco company | Philip Morris | Philip Morris | RJ Reynolds | Lorillard | Brown & Williamson | Brown & Williamson |
| Cigarette brand(s) | Marlboro | Virginia Slims | Camel | Newport | Lucky Strike, Kool | Misty, Capri |
| Gender-orientation | Male | Female | Male | Unisex | Male | Female |
| Number of issues analyzed | 25 | 3 | 13 | 16 | 10 | 6 |
| Publisher | Hachette Filipacchi Magazines | Hachette Filipacchi Magazines | Wink Media | Global Direct (later Positive Energy Media) | Petersen Publishing Company (later Hearst Corporation) | Hearst Corporation |
| Issues analyzed | Sep 1996–Dec 2005 | Dec 2003–Dec 2004 | Dec 1998–Dec 2003 | Jun 2002–Jun 2007 | Jun 1999–Mar 2003 | Jun 1999–Mar 2001 |