Table 3.
Frequency and percentage of alcohol references by location in tobacco industry’s lifestyle magazines
| Unlimited (PM, Men’s magazine) | All Woman (PM, Women’s magazine) | CML (RJR, Men’s magazine) | P.S. (Lorillard, Unisex magazine) | Real Edge (B&W, Men’s magazine) | Flair (B&W, Women’s magazine) | Total | |
|---|---|---|---|---|---|---|---|
| Number of issues | 25 | 3 | 13 | 16 | 10 | 6 | 73 |
|
| |||||||
| Cover | |||||||
| No alcohol | 25 (100%) | 3 (100%) | 8 (61.5%) | 8 (50.0%) | 10 (100%) | 5 (83.3%) | 59 (80.8%) |
| With alcohol | 0 (0%) | 0 (0%) | 5 (38.5%) | 8 (50.0%) | 0 (0%) | 1 (16.7%) | 14 (19.2%) |
|
| |||||||
| Article | |||||||
| No alcohol | 347 (52.9%) | 88 (87.1%) | 54 (44.3%) | 230 (76.4%) | 151 (65.4%) | 107 (72.8%) | 977 (62.7%) |
| With alcohol | 309 (47.1%) | 13 (12.9%) | 68 (55.7%) | 71 (23.6%) | 80 (34.6%) | 40 (27.2%) | 581 (37.3%) |
|
| |||||||
| Tobacco ads | |||||||
| No alcohol | 61 (89.7%) | 13 (100%) | 102 (57.6%) | 87 (83.7%) | 32 (68.1%) | 30 (85.7%) | 325 (73.2%) |
| With alcohol | 7 (10.3%) | 0 (0%) | 75 (42.4%) | 17 (16.3%) | 15 (31.9%) | 5 (14.3%) | 119 (26.8%) |
|
| |||||||
| Non-tobacco ads | |||||||
| No alcohol | 484 (91.7%) | 10 (100%) | 5 (100%) | 24 (96.0%) | 74 (90.2%) | 41 (91.1%) | 638 (91.7%) |
| With alcohol | 44 (8.3%) | 0 (0%) | 0 (0%) | 1 (4.0%) | 8 (9.8%) | 4 (8.9%) | 57 (8.3%) |