Table 2.
Descriptive statistics for variables of interest after LIWC procedure (N=976)
| Variables | Gain-framed | Loss-framed | Total | F | p | n2 |
|---|---|---|---|---|---|---|
| Message depth | ||||||
| Complex | ||||||
|
| ||||||
| Word counta | 23.30 (4.15) | 22.60 (4.33) | 22.88 (4.43) | 6.51 | 0.011 | 0.010 |
|
| ||||||
| Word length | 28.33 (12.04) | 28.31 (12.13) | 28.23 (12.16) | <0.001 | 0.982 | <0.001 |
|
| ||||||
| Message appeal | ||||||
| Emotional | ||||||
|
| ||||||
| Affect | 12.45 (7.48) | 8.83 (6.26) | 10.61 (7.14) | 66.78 | <0.001 | 0.064 |
|
| ||||||
| Positive emotions | 5.66 (5.47) | 1.48 (2.69) | 3.56 (4.79) | 229.56 | <0.001 | 0.191 |
|
| ||||||
| Negative emotions | 6.73 (5.53) | 7.28 (5.71) | 6.98 (5.63) | 2.38 | 0.123 | 0.002 |
|
| ||||||
| Anxiety/Fear | 3.89 (3.66) | 1.87 (2.82) | 2.87 (3.42) | 92.77 | <0.001 | 0.087 |
|
| ||||||
| Anger | 0.73 (1.81) | 0.86 (2.03) | 0.79 (1.92) | 1.11 | 0.292 | 0.001 |
|
| ||||||
| Rational | ||||||
|
| ||||||
| Cognitive processing | 10.12 (7.01) | 10.70 (7.53) | 10.39 (7.29) | 1.49 | 0.22 | 0.001 |
|
| ||||||
| Quantity | 1.92 (2.91) | 1.84 (2.77) | 1.88 (2.84) | 0.20 | 0.65 | <0.001 |
Note.
a
Word count is the only variable that is not a frequency or ratio.