Table 4.
Analysis of variance comparing message categories based on appeal (N=976)
| Rational | Emotional | F | p | n2 | |
|---|---|---|---|---|---|
| Emotion-related variables | |||||
| Affect | 7.35 (6.27)a | 13.94 (6.38) | 265.05 | <0.001 | 0.21 |
| Positive emotion | 1.67 (2.96) | 5.47 (5.47) | 182.40 | <0.001 | 0.16 |
| Negative emotion | 5.61 (5.45) | 8.40 (5.45) | 64.01 | <0.001 | 0.06 |
| Anxiety and fear | 2.49 (3.05) | 3.27 (3.72) | 12.66 | <0.001 | 0.01 |
| Anger | 0.43 (1.50) | 1.15 (2.21) | 36.13 | <0.001 | 0.03 |
| Sad | 0.88 (2.13) | 1.05 (2.34) | 1.42 | 0.233 | <0.01 |
| Cognitive-related variables | |||||
| Cognitive processing | 11.70 (7.94) | 9.14 (6.30) | 31.24 | <0.001 | 0.03 |
| Quantity | 2.16 (3.14) | 1.61 (2.48) | 9.31 | 0.002 | <0.01 |
a
Values show mean and standard deviation.