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. 2023 Feb 27;183(4):383–386. doi: 10.1001/jamainternmed.2022.6743

Association of Comprehensive Menthol Flavor Ban With Current Cigarette Smoking in Massachusetts From 2017 to 2021

Samuel Asare 1,, Anuja Majmundar 1, Zheng Xue 1, Ahmedin Jemal 2, Nigar Nargis 1
PMCID: PMC9972236  PMID: 36848121

Abstract

This cross-sectional study compares self-reported smoking by adults before vs after prohibition of menthol-flavored cigarettes.


Before the US Food and Drug Administration (FDA) proposed a rule to eliminate menthol as a characterizing flavor in cigarettes,1 Massachusetts became the first to implement a statewide menthol flavor ban in June 2020.2 This ban decreased cigarette sales in Massachusetts while disproportionately increasing sales in bordering states.3,4 Whether this decrease translated into a decline in cigarette smoking is unknown. This study estimated the association between the menthol flavor ban and current cigarette smoking in Massachusetts.

Methods

We analyzed data of participants (aged ≥25 years) from nationally representative, cross-sectional Behavioral Risk Factor Surveillance System (BRFSS) surveys of 2017 to 2021, with response rates ranging from 44% to 49%. This cross-sectional study was exempt from institutional review board approval or informed consent requirement per the Common Rule since the analyses used publicly available deidentified data. We followed the STROBE reporting guideline.

A difference-in-differences method was used to compare current cigarette smoking among individuals in Massachusetts who were surveyed before (January 2017-May 2020) and after (June 2020-December 2021) the ban with smoking in comparison states (eMethods in Supplement 1). Comparison states consisted of 42 states and Washington, DC, and excluded Florida and New Jersey (due to gaps in survey years) and California, Colorado, Illinois, Minnesota, and New York (due to local-level menthol flavor bans).5 The analysis controlled for sociodemographic characteristics (eg, age, sex, and educational level), state-level time-varying factors (eg, Medicaid enrollment rate), and survey month and year fixed effects (eMethods in Supplement 1). We collected and controlled for self-identified race and ethnicity to account for differences in menthol cigarette use among groups.

Survey weights were used in all regressions, and SEs were clustered within states. A 2-sided P < .05 was considered statistically significant. Stata, version 17.0 (StataCorp LLC) was used to conduct analyses.

Results

Of the 1 485 589 individuals included, 51.8% were females and 48.2% were males, with a mean (SD) age of 57.9 (16.3) years. Patterns in current cigarette smoking between Massachusetts and comparison states were parallel before the ban and diverged after the ban. There were significant differences in population composition between the Massachusetts’ and comparison states’ samples (Table 1).6 Compared with comparison states, the ban was associated with a decline in current cigarette smoking in Massachusetts by 1.0 (95% CI, −1.4 to −0.7; P < .001) percentage point (Table 2) or 8.1% relative reduction in smoking prevalence. The estimate was robust when Massachusetts’ bordering states were excluded from comparison states but was biased when the 2020 survey was excluded from the sample or when states with local-level menthol flavor bans were included in comparison states (Table 2).

Table 1. Current Cigarette Smoking and Sociodemographic Characteristics for Massachusetts and Comparison Statesa.

Characteristic Mean (SE) Mean difference (SE) P value
Massachusetts Comparison statesb
Current cigarette smoking, % 12.9 (0.0) 17.4 (0.6) 4.5 (0.6) <.001
Sex, %
Female 52.6 (0.0) 51.8 (0.1) −0.8 (0.1) <.001
Male 47.4 (0.0) 48.2 (0.1) 0.8 (0.1) <.001
Married and cohabiting, % 60.0 (0.0) 60.9 (0.4) 0.9 (0.4) .05
Single, % 40.0 (0.0) 39.1 (0.4) −0.9 (0.4) .05
Race and ethnicity, %
Black 6.4 (0.0) 12.9 (1.5) 6.5 (1.5) <.001
Hispanic 10.8 (0.0) 11.3 (3.4) 0.5 (3.4) .70
White 74.4 (0.0) 69.6 (0.4) −4.8 (3.6) .20
Otherc 8.4 (0.0) 6.2 (0.6) −2.3 (0.6) .001
Educational level, %
No high school diploma 10.0 (0.0) 12.3 (0.8) 2.3 (0.8) .009
High school diploma 23.3 (0.0) 27.5 (0.9) 4.2 (0.9) <.001
Some college 24.4 (0.0) 30.7 (0.6) 6.3 (0.6) <.001
≥College degree 41.9 (0.0) 29.3 (0.7) −12.5 (0.7) <.001
Missing data 0.3 (0.0) 0.2 (0.0) −0.1 (0.0) <.001
Age, % y
25-29 y 9.0 (0.0) 9.1 (0.2) 0.1 (0.2) .30
30-34 y 10.2 (0.0) 10.8 (0.2) 0.6 (0.2) .001
35-39 y 8.6 (0.0) 9.2 (0.2) 0.6 (0.2) .004
40-44 y 9.2 (0.0) 9.4 (0.1) 0.2 (0.1) .10
45-49 y 7.4 (0.0) 8.0 (0.2) 0.6 (0.2) .001
50-54 y 10.3 (0.0) 9.6 (0.1) −0.7 (0.1) <.001
55-59 y 10.0 (0.0) 9.2 (0.1) −0.7 (0.1) <.001
60-64 y 10.1 (0.0) 10.0 (0.2) −0.1 (0.2) .60
≥65 y 25.2 (0.0) 24.7 (0.6) −0.5 (0.6) .40
Mean COVID-19 infection cases per 1000 peopled 22.8 (0.0) 25.8 (0.9) 3.0 (0.9) .001
Medicaid enrollments per 1000 persons 254.5 (0.0) 218.6 (11.3) −35.9 (11.3) <.001
Electronic cigarette, %
Tax 27.5 (0.0) 17.2 (0.4) −10.3 (4.4) .03
State-level sale restrictions 6.3 (0.0) 0.3 (0.2) −6.0 (0.2) <.001
Household income, %
<$10 000 2.1 (0.0) 3.6 (0.2) 1.4 (0.2) <.001
$10 000-14 999 2.7 (0.0) 3.6 (0.1) 0.9 (0.1) <.001
$15 000-19 999 4.1 (0.0) 5.4 (0.2) 1.3 (0.2) <.001
$20 000-24 999 3.7 (0.0) 7.1 (0.2) 3.4 (0.2) <.001
$25 000-34 999 6.1 (0.0) 8.8 (0.1) 2.8 (0.2) <.001
$35 000-49 999 8.6 (0.0) 11.5 (0.2) 2.9 (0.2) <.001
$50 000-74 999 11.0 (0.0) 13.9 (0.3) 2.8 (0.3) <.001
≥$75 000 40.5 (0.0) 31.3 (0.8) −9.2 (0.8) <.001
Missing data 21.3 (0.0) 14.9 (0.3) −6.4 (0.3) <.001
Observations, No. 30 340 1 455 249 NA NA

Abbreviations: BRFSS, Behavioral Risk Factor Surveillance System; NA, not applicable.

a

The BRFSS data used to compute the statistics were available at the individual level. Individuals in the 18- to 24-year age category were excluded because of Tobacco 21 laws that prohibited individuals under 21 years from purchasing tobacco products.6 The BRFSS provided the age categories, which made it impossible to exclude only individuals under 21 years. The means and differences with their SEs were computed using the svy command in Stata, version 17.0 (StataCorp LLC).

b

Comparison states were the 42 states and Washington, DC, that did not implement any local-level menthol flavor bans. Aside from Massachusetts, some jurisdictions in 5 other states (except California, Colorado, Illinois, Minnesota, and New York) implemented local menthol flavor bans. Florida and New Jersey were excluded from the sample due to gaps in the BRFSS survey in these states.

c

Other included the following races and ethnicities as identified in the BRFSS survey: American Indian or Alaska Native, Asian, Pacific Islander, and any other race not listed.

d

The monthly mean infection cases per 1000 persons represent the data for the entire sample period and not only the COVID-19 pandemic period.

Table 2. Estimates of the Association of the Massachusetts Menthol Flavor Ban With Current Cigarette Smoking Among Adults 25 Years or Older From 2017 to 2021.

Difference-in-differences estimate (95% CI), percentage pointsa Current smoking prevalence in Massachusetts in 2019, % Changes in relative current smoking prevalence in Massachusetts, %b P value BRFSS unweighted sample size, No.
Full sample analysis
Unadjusted estimate −1.0 (−1.3 to −0.8) 13.0 −7.9 <.001 1 485 589
Adjusted estimate −1.0 (−1.4 to −0.7) 13.0 −8.1 <.001 1 485 589
Sensitivity analysis
Sample excluding 2020 survey data −1.7 (−2.2 to −1.2) 13.0 −13.2 <.001 1 203 465
Comparison states, excluding Massachusetts’ bordering states −1.1 (−1.5 to −0.7) 13.0 −8.3 <.001 1 364 459
Comparison states, including states with local menthol flavor bans −0.7 (−1.2 to −0.3) 13.0 −5.7 .001 1 752 716
Analysis by demographic characteristics
Sex
Male −2.2 (−2.7 to −1.7) 15.4 −14.4 <.001 659 030
Female −1.0 (−1.4 to −0.6) 10.8 −9.3 <.001 826 559
Educational level
≤High school diploma −1.1 (−1.7 to −0.4) 20.6 −5.3 .001 488 446
Some college degree only −0.9 (−1.7 to −0.2) 16.0 −5.9 .01 409 072
≥College degree −0.7 (−1.0 to −0.5) 5.3 −14.2 <.001 585 347
Age groups, y
25-64 −1.2 (−1.7 to −0.7) 14.5 −8.3 <.001 907 250
≥65 −0.7 (−1.1 to −0.3) 8.1 −8.6 <.001 578 339
Race and ethnicity
Male
Black −8.4 (−9.6 to −7.3) 14.9 −56.8 <.001 45 518
Hispanic −5.3 (−7.1 to −3.5) 19.5 −27.2 <.001 39 986
White −0.9 (−1.5 to −0.4) 15.3 −6.1 .001 525 383
Otherc −1.1 (−3.9 to 1.6) 12.1 −9.5 .41 48 143
Female
Black 8.7 (5.7 to 11.7) 14.9 58.6 <.001 73 166
Hispanic −3.3 (−4.4 to −2.2) 8.4 −39.5 <.001 48 023
White −0.2 (−0.6 to 0.2) 11.1 −2.0 .32 652 968
Otherc 2.1 (−0.9 to 5.2) 8.3 25.8 .17 52 402

Abbreviation: BRFSS, Behavioral Risk Factor Surveillance System.

a

The difference-in-differences estimates show the association between current smoking and the Massachusetts menthol flavor ban that was implemented on June 1, 2020 (eMethods in Supplement 1).

b

Changes in current smoking prevalence were calculated by dividing the point estimate in the second column by the current smoking prevalence in Massachusetts in the third column and multiplying by 100.

c

Other included the following races and ethnicities as identified in the BRFSS survey: American Indian or Alaska Native, Asian, Pacific Islander, and any other race not listed.

Changes in current cigarette smoking in Massachusetts after the ban differed between males and females (−14.4% vs −9.3%; P < .001). However, no significant difference was observed by educational level (≤high school diploma: −5.3%; some college: −5.9%; ≥college degree: −14.2%; P = .13), age group (25-64 years: −8.3%; ≥65 years: −8.6%; P = .84), or among males by race and ethnicity (Black: −56.8%; Hispanic: −27.2%; White: −6.1%; other: −9.5%; P = .88) (Table 2). Changes did differ significantly by female race and ethnicity. Smoking increased among Black females (58.6%; P < .001), remained unchanged among White females (−2.0%; P = .32) and other racial groups (25.8%; P = .17), and declined among Hispanic females (−39.5%; P < .001).

Discussion

According to statewide BRFSS surveys, the Massachusetts comprehensive menthol flavor ban was followed by a greater reduction in current cigarette smoking in the state than comparison states overall and among males and Hispanic females while increasing among Black females. As the FDA plans to eliminate menthol as a characterizing flavor in cigarettes, interventions should address possible increases in cigarette smoking among Black females.

Study limitations included recollection error in self-reported BRFSS data and unmeasured differences between Massachusetts and comparison states that could bias the estimates. Furthermore, estimates should be interpreted only as indicative of associations and not as causation.

Supplement 1.

eMethods. Difference-in-Difference Specification

Supplement 2.

Data Sharing Statement

References

Associated Data

This section collects any data citations, data availability statements, or supplementary materials included in this article.

Supplementary Materials

Supplement 1.

eMethods. Difference-in-Difference Specification

Supplement 2.

Data Sharing Statement


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