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PLOS One logoLink to PLOS One
. 2023 Apr 11;18(4):e0284371. doi: 10.1371/journal.pone.0284371

Association between watching wide show as a reliable COVID-19 information source and preventive behaviors: A nationwide survey in Japan

Keisuke Kuwahara 1,*, Mio Kato 1, Hirono Ishikawa 1, Tomohiro Shinozaki 2, Takahiro Tabuchi 3
Editor: Ali B Mahmoud4
PMCID: PMC10089324  PMID: 37040391

Abstract

Introduction

Current pandemic prompted a surge in the television (TV) news watching. However, its influence is poorly understood. In Japan, wide show, a major genre of soft news TV programs, broadcasted COVID-19 for long hours, and was pointed out that it broadcasted COVID-19 sensationally, arousing fear and anxiety, and that it criticized individuals gathering in closed places. Thus, wide show may promote preventive behaviors but also produce fear or anxiety and aggressiveness towards others not engaging in preventive behaviors. We examined this issue using large-scale nationwide data.

Methods

We analyzed the cross-sectional data of 25,482 individuals from the Japan COVID-19 and Society Internet Survey conducted in 2020. Participants reported the type of COVID-19 information sources including TV news and wide show, and their trustworthiness. We calculated multivariable-adjusted prevalence ratios (PRs) of engaging in recommended preventive behaviors strictly (defined as always engaging in hand washing, mask wearing, and attempting to keep physical distancing) and alerting others not engaging in preventive behaviors, respectively.

Results

About 72.4% of the participants obtained information from TV news with reliance, while corresponding values were 50.3% for wide show. Overall, 32.8% engaged in recommended preventive behaviors strictly, and 9.6% alerted others. Watching wide show both with and without reliance were significantly associated with alerting others (adjusted PRs: 1.48 and 1.34, respectively) but not associated with preventive behaviors. Watching TV news was neither associated with strict preventive behaviors nor alerting others.

Conclusion

Watching TV news and wide show was not associated with strict preventive behaviors; watching wide show was associated with only alerting others. Although causality is unclear, actions may be needed for TV stations broadcasting wide show to understand own influences on society in a timely manner amid the health emergencies.

Introduction

For prevention and control of COVID-19, the public’s reactions are crucial [1]. The early data suggested that prevalence of recommended preventive behaviors, such as hand washing, mask wearing, and physical distancing, increased after the outbreak of COVID-19, then, gradually declined [2, 3]. Since behavioral changes are driven by threat perception and social norms that are influenced by various information sources [1], it is important to gain a better understanding of the impact of these sources on the public reactions for crisis management.

Previous studies amid the present pandemic have assessed the association of information sources, including government [4, 5], official information [6], television (TV) [7, 8], social media [4, 6, 9, 10], online news [9, 10], and newspapers [7] with behavioral outcome. However, some issues need further investigation. First, during this pandemic, an increase of TV news watching was observed in many countries [11], including in Japan [12], possibly to gain the latest information regarding COVID-19. Although this increase suggests a greater influence of TV on the public’s behavior, evidence on this issue amid the present pandemic is sparse [7, 8]. Second, in Japan, soft news TV programs called wide show, typically a one-and-a-half to two-hour TV program (similar to “The Daily Show” and “Good Morning America” in the US) broadcasted almost daily in the morning, at noon, and in the evening, are popular and broadcasted COVID-19 information for long hours [13]. As the sensationalism in TV news has been identified as public health issues [14], the wide show programs have been indicated as broadcasting COVID-19 sensationally [15] and arousing fear or anxiety [15, 16]. Another unique aspect of the wide show programs is that they entail comments and discussions by newscasters and commentators who are not health or medical professionals, such as entertainer, famous people, etc. [17] and that they criticize others, for example, individuals gathering in closed places amid this pandemic [18]. Thus, while these wide show programs may promote preventive behaviors, they may also produce excessive fear or anxiety and aggressiveness toward others who do not adhere to recommended preventive behaviors [19]. This concern is supported by their long-time exposure from the cultivation theory [14]. However, scientific research was not conducted for wide show programs amid this pandemic. Third, the existing analyses on TV have not adjusted for other information sources [7, 8], which may affect behaviors. Lastly, few studies on this topic have used large-scale nationwide data [4, 19], which can help us understand the public’s response at the national level.

Therefore, we assessed the association of watching TV news and wide show as COVID-19 information sources with the recommended preventive behaviors and alerting using the large-scale nationwide data.

Methods

Study design and settings

We conducted the nationwide online cross-sectional study among residents in Japan. We used the baseline data from the Japan COVID-19 and Society Internet Survey (JACSIS). As described previously [20], in 2020, 224,389 panelists aged 15 to 79 years were invited to participate in the survey; they were selected based on random sampling stratified by age, sex, and prefecture covering all 47 prefectures from approximately 2.2 million panelists registered in a Japanese Internet survey agency [21] to be representative of the Japanese demographic composition as of October 1, 2019 regarding the distribution of age, sex, and geographic location. A total of 28,000 respondents aged 15 to 79 years participated in the study.

In theory, protective behaviors amid the crisis are influenced by information sources through threat perception [22]. Thus, we used variables on infection preventive behaviors as outcome, information sources as exposure, and threat perception (fear and worry) as potential mediator.

Participants

Of the 28,000 participants, we excluded 2,518 who provided invalid responses or met other exclusion criteria; these measures to validate the data quality were established previously [20]. Briefly, participants with invalid responses were detected by using a dummy item that stated: “Please choose the second option from the bottom.” The participants who selected an option other than the one indicated were excluded (n = 1,955). Additionally, we excluded those who provided artificial or unnatural responses: 422 participants who reported using all recreational substances and medications, including sleeping pills, legal opioids, illegal opioids, organic solvents, designer drug, cannabis, cocaine, and 141 who reported having all listed chronic diseases, including cancer, ischemic heart disease, stroke, diabetes, asthma, mental disorder, etc. The remaining 25,482 participants (12,809 women and 12,673 men) aged between 15 to 79 years (mean 48.8 [SD: 17.3] years) were included in the main analysis.

Ethical considerations

This study was performed in accordance with the ethical standards of the 1975 Declaration of Helsinki, as revised in 2013. Online written informed consent was obtained from all participants including minors aged 15 years or older before responding to the online questionnaire. In Japan, minors can be the subject of the consent if the person has completed secondary school and has the ability to participate in the research, and if the ethical committee approved the procedure, according to the ethical guidelines. In the present survey, all participants, aged 15 years or older at the time of the survey, had completed secondary school and the ethical committee approved the inclusion of minors. The study protocol including the procedure of informed consent process for minors was reviewed and approved by the ethics committees at the Osaka International Cancer Institute (no. 20084) and the Teikyo University (no. 20-148-3). The Internet survey agency respected the Act on the Protection of Personal Information in Japan. The data were anonymized and thus researchers do not have access to information that could identify individual participants. The participants were provided a credit point (known as “Epoints”) that could be used for online shopping and cash conversion as an incentive.

Exposure assessment

Participants reported the types of information sources for obtaining information regarding COVID-19 from the following sources, traditional media: wide show, TV news, newspaper, and radio; new media: online news; social networking services: YouTube, Twitter, Facebook, and Instagram; and primary sources of information: local or national government websites. This kind of questionnaire has been used previously [23]. If they utilized a particular source, they further answered its reliability, in other words, trustworthiness, using six response options. Existing studies measured trust in information source similarly [24]. As with existing studies on reliability [25, 26], we dichotomized the degree of reliance into no reliance (not at all reliable/not reliable/not reliable rather than reliable) and reliance (reliable rather than unreliable/reliable/greatly reliable). Subsequently, we classified the participants into three groups based on the use of information source and its reliability: no use of the source, use without reliance, and use with reliance. In addition to TV programs, we treated newspapers, radios, online news, and government websites as exposures. We did not utilize the data on social media because as smaller proportions of the participants used them as reliable COVID-19 information sources: e.g., YouTube 12.9%, Twitter 12.4%, Facebook 5.2%, Instagram 5.2% compared with other sources and we included a variable for online news as new media, that may be partly obtained through social media.

Outcome assessment

Participants answered their frequency (none, rarely, sometimes, and always) of engaging in each recommended preventive behavior in the previous month: (1) hand washing using soap for 15 seconds or longer, (2) wearing a mask around people, and (3) attempting to maintain a physical distance of two meters. We dichotomized the frequency of engaging in each behavior into always or not. Similar questionnaires have been used amid this pandemic [27]. To detect individuals who engaged in recommended preventive behaviors strictly, we further divided the participants into two groups: one group consists of those who always adhered to all the three preventive behaviors including hand washing, mask wearing, and trying to keep physical distance, and another consists of the rest.

Participants also reported whether they alerted others who did not engage in preventive behaviors such as hand washing, mask wearing, and physical distancing, since April 2020 using “yes” or “no” response options. This questionnaire is similar to existing one [19].

Fear was assessed using the fear of COVID-19 scale [28], validated in Japanese [29]. This scale consists of seven items rated on a 5-point scale, yielding 7 to 35 points. A higher score indicates a greater fear of COVID-19. Due to the absence of an established cutoff point, we used a cutoff point of 28, approximately corresponding to having fear regarding all seven items, to detect excessive fear for an easier interpretation of the results. Additionally, participants reported their worry since April 2020 caused by others’ infection preventive behaviors (e.g., hand washing, mask wearing, and physical distancing) using one item with two response options as yes or no.

Other variables

Participants reported socio-demographic factors including age, sex, education level, marital status, number of people living together, prefectural level place of residence, annual household income in 2019, and working conditions. We classified the place of residence into three areas based on the timing of the declaration of the state of emergency in May 2020 as follows: declared first in seven prefectures: Tokyo, Kanagawa, Saitama, Chiba, Osaka, Chiba, and Fukuoka, declared secondly in six prefectures: Hokkaido, Ibaraki, Ishikawa, Gifu, Aichi, and Kyoto, and declared last in the rest 34 prefectures. The personality trait of aggressiveness was self-reported using one item with seven response options (totally disagree to totally agree) and dichotomized as aggressive or not. Health literacy was assessed using a validated scale in Japanese [30]. Additionally, participants reported whether they were alerted by others regarding their own infection preventive behaviors with response options as yes or no.

Statistical analysis

The participant characteristics according to the watching wide show were shown as mean (standard deviation) or number (%). We estimated prevalence ratios (PRs) and their 95% confidence intervals (CIs) of behaviors according to information sources using the log-linear prevalence models, fitted by the working Poisson distributional assumption with log link in the generalized linear models accompanied by robust standard errors, also known as the modified Poisson regression technique.

We calculated the PRs of (1) engaging in recommended preventive behaviors strictly (i.e., always engaging in hand washing, mask wearing, and physical distancing) and (2) alerting others, respectively. Model 1 was adjusted for age, sex, education, income, marital status, number of people living together, working status, and residential area. In Model 2, we additionally and mutually adjusted for the use of information sources. For example, for the analysis of wide show, we adjusted for TV news (no watching, watching without reliance, and watching with reliance), newspapers, radios, online news, and government websites.

As sensitivity analyses, first, we analyzed the relationship between information sources and each of the preventive behaviors, including hand washing, mask wearing, and physical distancing. We also conducted age- or sex-specific analyses for the associations of information source with (1) behaviors and (2) emotions. Lastly, to assess the potential mediating role of the fear of COVID-19 and worry because of others in the relationship of the information sources with the preventive behaviors and alerting, we performed the following analyses. Note that our analysis was based on cross-sectional data on self-reported psychological/behavioral attitudes, so we did not formally seek the causal mechanisms between the variables (e.g., by mediation analysis). Instead, we did or did not adjust for the threat perception for the association between supposed exposures and outcome as a sensitivity analysis. Thus, the findings were just exploratory and do not provide clinical implications. Two-sided P values less than 0.05 were considered as statistically significant. These analyses were performed using Stata (ver. 14.2, StataCorp).

Results

The major trustworthy information sources of COVID-19 were TV news (72.4%), followed by online news (54.1%), wide show (50.3%), newspapers (44.5%), and national or local government websites (41.5%). Overall, the prevalence of excessive fear was relatively low (6.9%), while worry because of others’ infection preventive behaviors was high (32.9%). The most frequently adopted preventive behavior was wearing mask (86.0% wore a mask always), followed by hand washing using soap (57.7%) and physical distancing (44.7%). 32.8% of participants engaged in all the three recommended behaviors always. One in ten people alerted others about infection preventive behaviors (9.6%).

As shown in Table 1, compared with the individuals who did not watch wide show, those who watched it reliably tended to be older, female, married, and used other information sources reliably. They were less likely to have higher education, engage in work, and live alone. Other variables were not materially different.

Table 1. Participants characteristics according to the status of watching wide show as a COVID-19 information source.

Wide show Total
No watching Watching without reliance Watching with reliance
Participants, n 8900 3761 12,821 25,482
Age, years 43.9 (16.9) 49.4 (16.6) 52.0 (17.1) 48.8 (17.3)
Sex
 Men 5012 (56.3%) 1990 (52.9%) 5671 (44.2%) 12,673 (49.7%)
 Women 3888 (43.7%) 1771 (47.1%) 7150 (55.8%) 12,809 (50.3%)
Education
 University or higher 4071 (45.7%) 1763 (46.9%) 4938 (38.5%) 10,772 (42.3%)
 College, high school, or lower 4829 (54.3%) 1998 (53.1%) 7883 (61.5%) 14,710 (57.7%)
Marital status
 Unmarried 3708 (41.7%) 1128 (30.0%) 2970 (23.2%) 7806 (30.6%)
 Married 4423 (49.7%) 2316 (61.6%) 8491 (66.2%) 15230 (59.8%)
 Divorced or bereaved 769 (8.6%) 317 (8.4%) 1360 (10.6%) 2446 (9.6%)
Residential area based on the state of emergency in May 2020
 Declared first 4193 (47.1%) 1837 (48.8%) 5556 (43.3%) 11,586 (45.5%)
 Declared second 1481 (16.6%) 621 (16.5%) 2237 (17.4%) 4339 (17.0%)
 Declared last 3226 (36.2%) 1303 (34.6%) 5028 (39.2%) 9557 (37.5%)
Number of people living together
 0 2218 (24.9%) 702 (18.7%) 2077 (16.2%) 4997 (19.6%)
 1 2492 (28.0%) 1347 (35.8%) 4815 (37.6%) 8654 (34.0%)
 2 1936 (21.8%) 870 (23.1%) 2908 (22.7%) 5714 (22.4%)
 3 or more 2254 (25.3%) 842 (22.4%) 3021 (23.6%) 6117 (24.0%)
Working status
 Currently working 5919 (66.5%) 2326 (61.8%) 7209 (56.2%) 15,454 (60.6%)
 Retired 199 (2.2%) 194 (5.2%) 672 (5.2%) 1065 (4.2%)
 Student 900 (10.1%) 237 (6.3%) 614 (4.8%) 1751 (6.9%)
 Not working except retirement or education 1882 (21.1%) 1004 (26.7%) 4326 (33.7%) 7212 (28.3%)
Annual household income in 2019
 Below 3 million yen 1740 (19.6%) 659 (17.5%) 2299 (17.9%) 4698 (18.4%)
 3 million to < 5 million yen 1806 (20.3%) 734 (19.5%) 2991 (23.3%) 5531 (21.7%)
 5 million to < 7 million yen 1350 (15.2%) 561 (14.9%) 2053 (16.0%) 3964 (15.6%)
 7 million yen or higher 2056 (23.1%) 1051 (27.9%) 2908 (22.7%) 6015 (23.6%)
 Unclear or not want to answer 1948 (21.9%) 756 (20.1%) 2570 (20.0%) 5274 (20.7%)
Health literacy
 High (4 to 5 points) 2577 (29.0%) 1217 (32.4%) 4688 (36.6%) 8482 (33.3%)
 Not high (<4 points) 6323 (71.0%) 2544 (67.6%) 8133 (63.4%) 17,000 (66.7%)
Aggressive personality
 Yes (slightly agree/agree/totally agree) 1072 (12.0%) 485 (12.9%) 1334 (10.4%) 2,891 (11.3%)
 No (neither disagree nor agree/slightly disagree/disagree/totally disagree) 7828 (88.0%) 3276 (87.1%) 11,487 (89.6%) 22,591 (88.7%)
Been alerted by others
 Yes 489 (5.5%) 273 (7.3%) 773 (6.0%) 1535 (6.0%)
 No 8411 (94.5%) 3488 (92.7%) 12,048 (94.0%) 23,947 (94.0%)
Other information sources of COVID-19
 TV news
  No watching 4011 (45.1) 84 (2.2) 200 (1.6) 4295 (16.9)
  Watching without reliance 1087 (12.21) 1609 (42.8) 45 (0.4) 2741 (10.8)
  Watching with reliance 3802 (42.7) 2068 (55.0) 12,576 (98.1) 18,446 (72.4)
 Newspaper
  No reading 6037 (67.8) 1714 (45.6) 5462 (42.6) 13,213 (51.9)
  Reading without reliance 350 (3.9) 507 (13.5) 61(0.5) 918 (3.6)
  Reading with reliance 2513 (28.2) 1540 (40.9) 7298 (56.9) 11,351 (44.5)
 Radio
  No listening 7947 (89.3) 2865 (76.2) 9639 (75.2) 20,451 (80.3)
  Listening without reliance 110 (1.2) 340 (9.0) 24 (0.2) 474 (1.9)
  Listening with reliance 843 (9.5) 556 (14.8) 3158 (24.6) 4557 (17.9)
 Online news
  No browsing 4053 (45.5) 679 (18.1) 2727 (21.3) 7459 (29.3)
  Browsing without reliance 1453 (16.3) 1874 (49.8) 901 (7.0) 4228 (16.6)
  Browsing with reliance 3394 (38.1) 1208 (32.1) 9193 (71.7) 13,795 (54.1)
 Government websites
  No browsing 5943 (66.8) 1814 (48.2) 6439 (50.2) 14,196 (55.7)
  Browsing without reliance 237 (2.7) 323 (8.6) 163 (1.3) 723 (2.8)
  Browsing with reliance 2720 (30.6) 1624 (43.2) 6219 (48.5) 10,563 (41.5)

Data are summarized as mean (SD) or number (%).

Table 2 shows the associations of the COVID-19 information sources with engaging in strict preventive behaviors. Watching wide show was not positively associated with strict preventive behaviors after adjustment for other information sources (Model 2, adjusted PR: 0.96), as well as each behavior as shown in S1 Table. Although watching TV news was not associated with engaging in strict preventive behaviors after adjustment of other information sources (Model 2 in Table 2), watching TV news reliably was significantly associated with each of hand washing, wearing masks, and physical distancing (Model 2, S1 Table). Browsing government websites reliably was significantly and positively associated with these recommended behaviors (Model 2 in Table 2 and S1 Table).

Table 2. Prevalence ratios of recommended preventive behaviors or alerting others according to the COVID-19 information sources.

Engaging in recommended preventive behaviors strictly (hand washing, mask wearing, and physical distancing always) Alerting others not engaging in infection preventive behaviors
Information sources N Prevalence, n (%) PR (Model 1)* P value PR (Model 2) P value Prevalence, n (%) PR (Model 1)* P value PR (Model 2) P value
Wide show
 No watching 8900 2684 (30.2%) 1 (reference) 1 (reference) 657 (7.4%) 1 (reference) 1 (reference)
 Watching without reliance 3761 1259 (33.5%) 1.05 (0.99, 1.11) 0.09 1.01 (0.95, 1.07) 0.78 442 (11.8%) 1.78 (1.59, 2.00) <0.001 1.48 (1.29, 1.69) <0.001
 Watching with reliance 12,821 4412 (34.4%) 1.05 (1.01, 1.09) 0.025 0.96 (0.91, 1.01) 0.081 1355 (10.6%) 1.66 (1.52, 1.82) <0.001 1.34 (1.20, 1.49) <0.001
TV news
 No watching 4295 1193 (27.8%) 1 (reference) 1 (reference) 306 (7.1%) 1 (reference) 1 (reference)
 Watching without reliance 2741 821 (30.0%) 1.03 (0.95, 1.10) 0.50 0.97 (0.89, 1.06) 0.48 288 (10.5%) 1.59 (1.37, 1.86) <0.001 1.01 (0.83, 1.22) 0.94
 Watching with reliance 18,446 6341 (34.4%) 1.11 (1.05, 1.17) <0.001 1.03 (0.96, 1.10) 0.40 1860 (10.1%) 1.70 (1.51, 1.91) <0.001 1.07 (0.92, 1.24) 0.40
Newspaper
 No reading 13,213 4019 (30.4%) 1 (reference) 1 (reference) 1215 (9.2%) 1 (reference) 1 (reference)
 Reading without reliance 918 290 (31.6%) 1.09 (0.99, 1.20) 0.093 1.09 (0.98, 1.22) 0.12 118 (12.9%) 1.61 (1.35, 1.92) <0.001 1.33 (1.09, 1.62) 0.006
 Reading with reliance 11,351 4046 (35.6%) 1.13 (1.09, 1.18) <0.001 1.06 (1.02, 1.11) 0.005 1121 (9.9%) 1.40 (1.29, 1.52) <0.001 1.11 (1.02, 1.21) 0.02
Radio
 No listening 20,451 6474 (31.7%) 1 (reference) 1 (reference) 1839 (9.0%) 1 (reference) 1 (reference)
 Listening without reliance 474 147 (31.0%) 1.05 (0.91, 1.20) 0.51 1.03 (0.90, 1.19) 0.65 68 (14.3%) 1.65 (1.32, 2.05) <0.001 1.26 (0.98, 1.61) 0.068
 Listening with reliance 4557 1734 (38.1%) 1.21 (1.16, 1.27) <0.001 1.16 (1.11, 1.21) <0.001 547 (12.0%) 1.56 (1.42, 1.71) <0.001 1.29 (1.17, 1.41) <0.001
Online news
 No browsing 7459 2255 (30.2%) 1 (reference) 1 (reference) 492 (6.6%) 1 (reference) 1 (reference)
 Browsing without reliance 4228 1350 (31.9%) 1.06 (1.01, 1.12) 0.032 0.99 (0.93, 1.05) 0.69 439 (10.4%) 1.51 (1.34, 1.71) <0.001 1.09 (0.95, 1.25) 0.22
 Browsing with reliance 13,795 4750 (34.4%) 1.12 (1.07, 1.16) <0.001 1.04 (0.99, 1.09) 0.10 1523 (11.0%) 1.64 (1.49, 1.81) <0.001 1.26 (1.13, 1.41) <0.001
Government websites
 No browsing 14,196 4153 (29.3%) 1 (reference) 1 (reference) 1029 (7.2%) 1 (reference) 1 (reference)
 Browsing without reliance 723 247 (34.2%) 1.18 (1.07, 1.31) 0.001 1.19 (1.07, 1.32) 0.002 113 (15.6%) 2.14 (1.79, 2.56) <0.001 1.87 (1.55, 2.27) <0.001
 Browsing with reliance 10,563 3955 (37.4%) 1.24 (1.20, 1.29) <0.001 1.21 (1.16, 1.25) <0.001 1312 (12.4%) 1.76 (1.62, 1.90) <0.001 1.52 (1.40, 1.65) <0.001

PR, prevalence ratio; TV, television. The data are shown as PRs (95% confidence intervals).

*Adjusted for age, sex, education, marital status, number of people living together, working status, annual income, and residential area.

Adjusted for factors in Model 1 and the other COVID-19 information sources (e.g., for analysis of wide show, we adjusted for TV news, newspapers, radio, online news, and government websites).

As shown in Table 2, all information sources, except TV news, were significantly and positively associated with alerting others even after mutual adjustment of information sources (Model 2). For example, watching wide show reliably demonstrated 1.34 times higher PR of alerting (95% CI: 1.20 to 1.49) in Model 2. The age- and sex-specific analyses showed similar results to the main ones as shown in S2 and S3 Tables.

Regarding the information sources of COVID-19 and emotions shown in Table 3, overall, except for TV news and online news, the prevalence of excessive fear among individuals who used the information sources was significantly higher compared with those who did not use even after adjustment for other information sources. For example, watching wide show reliably was associated with a significantly higher prevalence of excessive fear (the adjusted PR: 1.36 [95% CI: 1.19, 1.54] in Model 2). In contrast, watching TV news and browsing online news reliably were significantly associated with lowered prevalence of excessive fear (the adjusted PRs: 0.62 and 0.87, respectively in Model 2). For analysis of worry because of others, all information sources except for newspaper were significantly linked to a higher prevalence of worry. For example, watching wide show reliably was significantly associated with worry (the adjusted PR: 1.20 in Model 2). These results were not largely different by age and sex (S4 and S5 Tables).

Table 3. Prevalence ratios of fear or worry because of others’ behaviors according to COVID-19 information sources.

Excessive fear of COVID-19 Worry because of others’ infection preventive behaviors
Information sources N Prevalence, n (%) PR (95% CI)* P value Prevalence, n (%) PR (95% CI)* P value
Wide show
 No watching 8900 595 (6.7%) 1 (reference) 1993 (22.4%) 1 (reference)
 Watching without reliance 3761 176 (4.7%) 0.79 (0.66, 0.95) 0.011 1603 (42.6%) 1.38 (1.30, 1.46) <0.001
 Watching with reliance 12,821 979 (7.6%) 1.36 (1.19, 1.54) <0.001 4777 (37.3%) 1.20 (1.14, 1.26) <0.001
TV news
 No watching 4295 366 (8.5%) 1 (reference) 644 (15.0%) 1 (reference)
 Watching without reliance 2741 149 (5.4%) 0.67 (0.55, 0.83) <0.001 948 (34.6%) 1.43 (1.29, 1.57) <0.001
 Watching with reliance 18,446 1235 (6.7%) 0.62 (0.53, 0.73) <0.001 6781 (36.8%) 1.61 (1.48, 1.75) <0.001
Newspaper
 No reading 13,213 883 (6.7%) 1 (reference) 4002 (30.3%) 1 (reference)
 Reading without reliance 918 73 (8.0%) 1.37 (1.06, 1.78) 0.017 297 (32.4%) 0.97 (0.87, 1.08) 0.53
 Reading with reliance 11,351 794 (7.0%) 1.03 (0.93, 1.15) 0.53 4074 (35.9%) 1.03 (0.99, 1.07) 0.20
Radio
 No listening 20,451 1315 (6.4%) 1 (reference) 6497 (31.8%) 1 (reference)
 Listening without reliance 474 43 (9.1%) 1.68 (1.23, 2.30) 0.001 165 (34.8%) 0.95 (0.83, 1.08) 0.41
 Listening with reliance 4557 392 (8.6%) 1.34 (1.19, 1.50) <0.001 1771 (38.9%) 1.07 (1.02, 1.11) 0.005
Online news
 No browsing 7459 581 (7.8%) 1 (reference) 1344 (18.0%) 1 (reference)
 Browsing without reliance 4228 233 (5.5%) 0.78 (0.67, 0.92) 0.002 1737 (41.1%) 1.70 (1.59, 1.81) <0.001
 Browsing with reliance 13,795 936 (6.8%) 0.87 (0.78, 0.97) 0.01 5292 (38.4%) 1.56 (1.47, 1.65) <0.001
Government websites
 No browsing 14,196 941 (6.6%) 1 (reference) 3449 (24.3%) 1 (reference)
 Browsing without reliance 723 67 (9.3%) 1.54 (1.19, 1.98) 0.001 312 (43.2%) 1.57 (1.43, 1.72) <0.001
 Browsing with reliance 10,563 742 (7.0%) 1.10 (1.00, 1.21) 0.049 4612 (43.7%) 1.50 (1.44, 1.55) <0.001

CI, confidence interval; PR, prevalence ratio.

*Adjusted for age, sex, education, marital status, number of people living together, working status, annual income, residential area, and the other COVID-19 information sources (Model 2).

Regarding the association of emotions with behaviors (S6 Table), both excessive fear and worry were significantly and positively associated with engaging in strict preventive behaviors and alerting. For example, excessive fear was associated with significantly higher prevalence of strict preventive behaviors and alerting (the adjusted PRs: 1.73 and 1.64, respectively in Model 1). However, the adjustment of fear and worry did not materially change the associations of information sources with strict preventive behaviors (Model 3 in S7 Table). Although the adjustment of these emotions attenuated the associations of information sources with alerting to some extent, watching wide show and browsing government websites reliably were still significantly and positively linked to alerting (Model 3 in S7 Table).

Discussion

We found that watching wide show as a reliable information source of COVID-19 was significantly and positively associated with alerting others who did not engage in infection preventive behaviors in Japan. However, watching wide show did not show such associations with recommended preventive behaviors, such as hand washing and mask wearing. In contrast, watching TV news was not linked to alerting others. Browsing government websites was consistently associated with both recommended preventive behaviors and alerting others. This is the first study to investigate the association of watching wide show with recommended preventive behaviors and behaviors toward other people.

We observed that watching wide show as reliable information source of COVID-19 was not associated with any of recommended preventive behaviors. Although watching TV news was also not associated with engaging in strict preventive behaviors, it was significantly associated with each recommended behavior as shown in S1 Table. These data suggest that the content or the genre of TV programs may be linked to commonly recommended preventive measures against infections. The present findings are consistent with those from the US, showing that individuals who trust CNN rather than FOX News tended to engage in infection preventive behaviors [31]. The present findings together with the US study [31] suggest that the content or genre of TV news may be differentially associated with adoption of recommended preventive measures.

The present data showed that watching wide show was significantly associated with alerting others. A previous study from China [9] also reported that traditional media use, defined as TV, broadcast, and newspaper, was positively associated with intervening behaviors toward others. Contrary, we observed that watching TV news was not linked to alerting others. This finding might support those from the UK [19], showing no association of information sources from TV and radio broadcasters with having had arguments, feeling angry, or falling out with someone. The present study together with existing studies [9, 19] suggest that the method of information transmission can affect behaviors toward others.

We found that, in contrast to TV exposure, using government websites as a reliable COVID-19 information source was consistently associated with a greater adherence to infection preventive behaviors. Our data support the previous observations showing that individuals who accessed governmental information sources for COVID-19 tended to adopt preventive behaviors [4, 5]. These individuals might have perceived more threat, and thus had adhered to such preventive behaviors to protect from infection. Although we found that the associations did not disappear even after adjustment for fear and worry, the findings were limited by the cross-sectional design. Additional longitudinal studies are needed to clarify the role of emotions in the relationship between information sources and preventive behaviors.

It is important to consider the potential mechanisms of behaviors among wide show audience in contrast to TV news. Briefly, two distinct features in TV news contents were reported between wide show programs and hard news programs [13]. First, the focus of the object is toward others in wide show programs, whereas toward the audience themselves in hard news programs [13]. For example, high numbers of retweets about wide show programs were observed when the topics were crowded places and no masking of others [13]. In contrast, a high number of retweets about TV news program was observed when the topic was the announcement of commonly recommended measures including hand washing and disinfection that audience can do [13]. Second, among 25 hard or soft TV news programs including wide show in Japan, “self-restraint” was more frequently referred in wide show programs, whereas few in hard news programs [13]. Exposure to the words relating to “self-restraint” and direction to others in wide show programs might have assisted to alert to others who do not adhere to preventive measures, who seem non-“self-restraint”, but might not lead to own preventive measures such as hand washing. Further mass media studies are needed to clarify the plausible mechanisms.

In Japan, problems caused by excessive alerting have been reported, for example, demand to close the shop [32], yelling at other people who did not wear mask for alerting and its counter-violence [33]. Thus, it would be meaningful to discuss public health implications as wide show may have a potential to help reduce such avoidable troubles related to alerting, although causal-relationship is unclear. As wide show has been pointed out to broadcast COVID-19 sensationally [15], it may be important for wide show to broadcast the fact in a non-emotional manner. In light of protective action decision model [22], broadcasting appropriate protective action would be also important for wide show. Organizational efforts are warranted for TV stations to review and revise own TV programs in order to mitigate the aggressiveness within the society. As with stress management [34], it may be needed for the public to limit the time spending watching wide show if they feel agitated. We also found the positive associations of browsing government websites with recommended behaviors and alerting. As it has been recommended to refer to information on COVID-19 from national or local public health authorities [35], the contents of government websites should be monitored for appropriateness until the end of this pandemic.

Limitations of this study should be clarified. First, because of the nature of cross-sectional observations, the causality cannot be established. It is possible that people who want to criticize others may preferentially have watched wide show to support their beliefs [36, 37]. Likewise, the results of the mediation analysis should be interpreted in the context of hypothesis generation rather than hypothesis confirmation due to the cross-sectional nature of the data [38]. Second, the chronological relationship between timing of media use and the emotions and behaviors is unclear. Third, the validity and reproducibility of the assessment of media use including watching TV news and wide show, worry, preventive behaviors including hand washing and mask wearing, and alerting are not established as with other studies. Nonetheless, TV news and wide show have been distinctively addressed [13]. In addition, the prevalence of media use as a COVID-19 information source, negative emotions, and preventive behaviors are similar to those found in previous Japanese studies [3, 39, 40]. The prevalence of intervening behaviors was also similar to those from UK [19]. Fourth, participants were recruited via internet. Thus, participant characteristics might be different from those recruited via other procedure. Lastly, the participants were Japanese. Caution should be exercised when generalizing the present findings to other countries. Despite these limitations, some strengths in the present study include the use of a large-scale nationwide data from Japan and adjustment for a wide array of potential confounders.

Conclusion

The present data showed that, while browsing government websites as reliable COVID-19 information source was significantly associated with strictly engaging in the recommended preventive behaviors, watching wide show and TV news was not associated with such behaviors. Watching wide show was merely associated with alerting others. Exposure to wide show may not help promote recommended preventive behaviors. Although the causality is unclear, actions may be needed for TV stations broadcasting wide show programs and their sponsors to gain a better understanding of own influences on society in a timely way amid the health emergencies; according to the Broadcasting Act of Japan, broadcasters must not negatively influence public safety or good morals.

Supporting information

S1 Table. Prevalence ratios (95% confidence intervals) of individual infection preventive behavior according to the COVID-19 information sources.

(PDF)

S2 Table. Age-specific analysis for the associations of information sources of COVID-19 with recommended preventive behaviors or alerting others.

(PDF)

S3 Table. Sex-specific analysis for the associations of information sources of COVID-19 with recommended preventive behaviors or alerting others.

(PDF)

S4 Table. Age-specific analysis for the associations of information sources of COVID-19 with fear or worry.

(PDF)

S5 Table. Sex-specific analysis for the associations of information sources of COVID-19 with fear or worry.

(PDF)

S6 Table. Prevalence ratios (95% confidence intervals) of recommended preventive behaviors or alerting others according to fear or worry.

(PDF)

S7 Table. Prevalence ratios (95% confidence intervals) of recommended preventive behaviors or alerting others according to the COVID-19 information sources with adjustment for fear and worry.

(PDF)

Acknowledgments

We would like to thank Editage (www.editage.com) for English language editing.

Data Availability

The data used in the present are not deposited in a public repository due to the containing of personally identifiable or potentially sensitive information. In accordance with the ethical guidelines’ regulations in Japan, dissemination of the data is restricted by the Research Ethics Committee of the Osaka International Cancer Institute. Any inquiries regarding the data use should go to Dr Takahiro Tabuchi, tabuchitak@gmail.com. More details of data availability can be found on the website of JACSIS (https://jacsis-study.jp/howtouse/).

Funding Statement

This study was funded by the Japan Society for the Promotion of Science (JSPS) KAKENHI Grants (grant number 17H03589, 19K10671, 19K10446, 18H03107, 18H03062 and 21H04856), the JSPS Grant-in-Aid for Young Scientists (grant number 19K19439), Research Support Program to Apply the Wisdom of the University to tackle COVID-19 Related Emergency Problems, University of Tsukuba (grant number N/A), and Health Labour Sciences Research Grant (grant number 19FA1005 and 19FG2001). The findings and conclusions of this article are the sole responsibility of the authors and do not represent the official views of the research funders. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

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Associated Data

This section collects any data citations, data availability statements, or supplementary materials included in this article.

Supplementary Materials

S1 Table. Prevalence ratios (95% confidence intervals) of individual infection preventive behavior according to the COVID-19 information sources.

(PDF)

S2 Table. Age-specific analysis for the associations of information sources of COVID-19 with recommended preventive behaviors or alerting others.

(PDF)

S3 Table. Sex-specific analysis for the associations of information sources of COVID-19 with recommended preventive behaviors or alerting others.

(PDF)

S4 Table. Age-specific analysis for the associations of information sources of COVID-19 with fear or worry.

(PDF)

S5 Table. Sex-specific analysis for the associations of information sources of COVID-19 with fear or worry.

(PDF)

S6 Table. Prevalence ratios (95% confidence intervals) of recommended preventive behaviors or alerting others according to fear or worry.

(PDF)

S7 Table. Prevalence ratios (95% confidence intervals) of recommended preventive behaviors or alerting others according to the COVID-19 information sources with adjustment for fear and worry.

(PDF)

Data Availability Statement

The data used in the present are not deposited in a public repository due to the containing of personally identifiable or potentially sensitive information. In accordance with the ethical guidelines’ regulations in Japan, dissemination of the data is restricted by the Research Ethics Committee of the Osaka International Cancer Institute. Any inquiries regarding the data use should go to Dr Takahiro Tabuchi, tabuchitak@gmail.com. More details of data availability can be found on the website of JACSIS (https://jacsis-study.jp/howtouse/).


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