Skip to main content
Cancer Medicine logoLink to Cancer Medicine
. 2024 Jan 26;13(3):e6926. doi: 10.1002/cam4.6926

LGBTQ+ inequity in crowdfunding cancer costs: The influence of online reach and LGBTQ+ state policy

Austin R Waters 1,2,, Caleb W Easterly 1, Cindy Turner 3, Lauren Ghazal 4,5, Ida Tovar 3, Megan Mulvaney 4,6, Matt Poquadeck 4,7, Stephen A Rains 8, Kristin G Cloyes 9, Anne C Kirchhoff 2,10, Erin E Kent 1, Echo L Warner 2,3
PMCID: PMC10905337  PMID: 38275010

Abstract

Background

Emerging literature suggests that LGBTQ+ cancer survivors are more likely to experience financial burden than non‐LGBTQ+ survivors. However, LGBTQ+ cancer survivors experience with cost‐coping behaviors such as crowdfunding is understudied.

Methods

We aimed to assess LGBTQ+ inequity in cancer crowdfunding by combining community‐engaged and technology‐based methods. Crowdfunding campaigns were web‐scraped from GoFundMe and classified as cancer‐related and LGBTQ+ or non‐LGBTQ+ using term dictionaries. Bivariate analyses and generalized linear models were used to assess differential effects in total goal amount raised by LGBTQ+ status. Stratified models were run by online reach and LGBTQ+ inclusivity of state policy.

Results

A total of N = 188,342 active cancer‐related crowdfunding campaigns were web‐scraped from GoFundMe in November 2022, of which N = 535 were LGBTQ+ and ranged from 2014 to 2022. In multivariable models of recent campaigns (2019–2022), LGBTQ+ campaigns raised $1608 (95% CI: −2139, −1077) less than non‐LGBTQ+ campaigns. LGBTQ+ campaigns with low (26–45 donors), moderate (46–87 donors), and high (88–240 donors) online reach raised on average $1152 (95% CI: −$1589, −$716), $1050 (95% CI: −$1737, −$364), and $2655 (95% CI: −$4312, −$998) less than non‐LGBTQ+ campaigns respectively. When stratified by LGBTQ+ inclusivity of state level policy states with anti‐LGBTQ+ policy/lacking equitable policy raised on average $1910 (95% CI: −2640, −1182) less than non‐LGBTQ+ campaigns from the same states.

Conclusions and Relevance

Our findings revealed LGBTQ+ inequity in cancer‐related crowdfunding, suggesting that LGBTQ+ cancer survivors may be less able to address financial burden via crowdfunding in comparison to non‐LGBTQ+ cancer survivors—potentially widening existing economic inequities.

Keywords: cost of care, crowdfunding, financial burden, financial hardship, financial toxicity, gender expansive, gender identity, sexual and gender minority, sexual minority, sexual orientation, transgender

1. INTRODUCTION

In 2019, the projected patient economic burden of cancer in the United States, including out‐of‐pocket costs and time costs, was estimated to be $21.1 billion. 1 A systematic review assessing the prevalence of cancer‐related financial burden found that nearly half of cancer survivors experienced some form of financial burden. 2 Further recent literature suggests that the prevalence of financial burden among cancer survivors is likely even higher following the economic impact of the COVID‐19 lockdowns. 3 , 4

As a result of cancer‐related financial burden, survivors often engage in online crowdfunding on websites, such as GoFundMe.com, to raise money to pay for their healthcare and living expenses during and after treatment. It is estimated that 19 million crowdfunding campaigns are created each year, with one third of them focused on crowdfunding for medical costs. 5 Medical crowdfunding success (often conceptualized as amount raised or percentage of goal raised) is associated with a variety of factors, including where the campaign was initiated (i.e., geographical location), the online reach of the campaign (e.g., shares, going viral, etc.), and content characteristics (e.g., third person campaign narrative). 6 , 7 , 8 However, while crowdfunding among cancer survivors is common, as cancer campaigns are the most common type of medical campaign on GoFundMe.com, it has been found to widen existing economic inequities. 5 , 9 Inequity in crowdfunding can, in part, be explained by variation in the strength of existing social networks. Most crowdfunding campaigns do not go viral (i.e., quick and wide spread of information online), rather, they circulate within the cancer patient's social networks, thus subjugating the success of the campaign to underlying social and financial capacity of those within their network. 10 , 11

The lesbian, gay, bisexual, transgender, queer, and other sexual and gender minorities (LGBTQ+) population make up at least 7.1% of the US population. 12 Individuals who identify as LGBTQ+ have nearly double the likelihood of living in poverty than non‐LGBTQ+ individuals (21.6% vs. 12.1%) and experience substantial employment discrimination, both of which contribute to economic instability among LGBTQ+ cancer survivors. 13 , 14 , 15 Emerging literature suggests that LGBTQ+ cancer survivors may experience cancer‐related financial burden more frequently than their non‐LGBTQ+ counterparts. 16 , 17 Furthermore, due to limited collection of sexual orientation and gender identity (SOGI) data in national datasets, financial burden and the associated financial coping behaviors such as online crowdfunding have not been widely explored among LGBTQ+ cancer survivors. We addressed this gap by using novel community‐engaged and technology‐based methods to identify LGBTQ+ campaigns on GoFundMe.com and assess inequity in crowdfunding amounts raised between LGBTQ+ and non‐LGBTQ+ cancer crowdfunding campaigns. 18

2. METHODS

In the crowdfunding cancer costs (C3) LGBTQ+ study, we integrated community‐engaged and technology‐based methods, including an LGBTQ+ study advisory board, web‐scraping, and identification of cancer‐related and LGBTQ+ crowdfunding campaigns using term dictionaries. These methods were integrated to enhance rigor and keep the LGBTQ+ community centered in our research by engaging our LGBTQ+ study advisory board to modify and apply term dictionaries to classify campaigns as LGBTQ+ versus non‐LGBTQ+ and cancer versus non‐cancer. A full description of this novel methodological approach is published elsewhere. 18 This research was considered exempt from ethics approval by the University of Utah Institutional Review Board as it involved only publicly available data (IRB#00154744).

2.1. C3 LGBTQ+ study advisory board

The role of the LGBTQ+ study advisory board (SAB) was to co‐create knowledge about LGBTQ+ cancer crowdfunding by developing and implementing study methods and analyses as part of the study team. The study team consisted of SAB members and researchers from universities across the United States. Community‐engaged research principles that guided this process included prioritizing reciprocal mutually beneficial partnerships, SAB involvement at every stage of the research study, and continued engagement beyond study completion. 19 The C3 LGBTQ+ SAB was initiated in May 2022. Individuals were eligible to join the SAB if they (1) self‐identified as LGBTQ+ and had a prior cancer diagnosis or cancer caregiving experience or (2) were a clinical professional working primarily with the LGBTQ+ community and an advocate for LGBTQ+ equity. Eight members were recruited from prior studies with LGBTQ+ cancer survivors and professional contacts of the study team resulting in a national board of primarily LGBTQ+ cancer survivors.

The SAB met four times over the course of 1 year to engage in a variety of study‐related activities including the development of the original LGBTQ+ term dictionary. The study team including the SAB developed and refined the LGBTQ+ term dictionary used to identify LGBTQ+ crowdfunding campaigns. The study team also modified Silver et al.'s cancer term dictionary to identify cancer‐related campaigns more accurately by removing terms that commonly led to misclassification. 9 , 18 The validity of term dictionaries was assessed through several rounds of blinded campaign classification coding completed by the study team and SAB members until acceptable pairwise agreement was reached. 18

2.2. C3 LGBTQ+ dataset

Web‐scraping methods were used to collect all available health‐related campaigns from the sitemap GoFundMe.com to create the C3 LGBTQ+ dataset. Content that was collected via scraping included: campaign title, campaign description (including campaign updates), date created, city and state of campaign origin, goal amount, number of donors, and amount raised. The refined term dictionaries were applied to the crowdfunding dataset to identify cancer‐related and LGBTQ+‐related campaigns for analysis. The GoFundMe.com sitemap was initially accessed on November 11, 2022; web‐scraping was completed on November 22, 2022.

2.2.1. Campaign characteristic variables

Campaigns were categorized by state into nine geographic locations using the US divisions as defined by the US Census Bureau, and campaigns originating outside the United States or with no campaign description in English were excluded.

A five‐level online reach variable was generated using quartiles of donors and was informed by the SPIN framework (Spreadability, Propagativity, Integration, and Nexus) of virality of information on social media. 20 Number of donors was categorized as minimal, low, moderate, high, and viral online reach based on quartiles of number of donors and the median number of donors on crowdfunding websites in general (i.e., 47). The highest category was designated as viral online reach for a crowdfunding campaign based on propagativity of information online and the average offline social network size of individuals being less than 150 individuals. 21 While online social networks may appear larger in number of “followers” or “friends” they often behave similarly to offline networks in terms of engagement. 22

Lastly, informed by the Human Rights Campaign's (HRC) 2022 State Equality Index, we generated a categorical variable of LGBTQ+ inclusivity based on state‐level policy. 23 Annually, the HRC scores each US state based on their LGBTQ+ policy across a set of domains; those reviewed in 2022 included parenting, relationship recognition and religious refusal, non‐discrimination, hate crimes and criminal justice, youth related, and health and safety. Each state is then scored on a four‐point scale (1 = high priority to achieve basic equality, 2 = building equality, 3 = solidifying equality, and 4 = working toward innovative equality.). To create our binary variable, states that were categorized as having anti‐LGBTQ+/lacking equitable policy (HRC score = 1) and states with some/all equitable policy (HRC score = 2–4).

Amount raised and goal amount were adjusted by year for inflation to 2022 dollars using the annual average Consumer Price Index All Urban, All Items US City Average. 24

2.3. Statistical analyses

Descriptive statistics including mean, standard deviation (SD), and interquartile range (IQR) were calculated for LGBTQ+ and non‐LGBTQ+ campaigns including goal amount, number of donors, amount raised, year initiated, online reach, geographic location, and the HRC state policy index. Two‐way t‐tests were used to assess differences in campaign characteristics between LGBTQ+ cancer campaigns and non‐LGBTQ+ cancer campaigns. Prior to conducting t‐tests on goal amount and amount raised, values were log transformed to account for non‐normality. Number of donors, goal amount, and amount raised were then stratified by online reach and were again compared between LGBTQ+ and non‐LGBTQ+ campaigns using two‐way t‐tests. While data were log transformed prior to conducting two‐way t‐tests on goal amount and amount raised, untransformed 2022 dollars are reported in tables. Generalized linear models (GLMs) with a gamma distribution and log link were used to generate estimates of predicted amounts raised, differential effects, and 95% confidence intervals (95% CI) of LGBTQ+ status on amount raised by cancer campaigns. Stratified models were then run by online reach and HRC state policy index to explore differences in estimates. All models controlled for online reach, the US division, and year the campaign was initiated.

Due to unobserved factors that may vary between LGBTQ+ and non‐LGBTQ+ campaigns over time, such as deletions, the primary GLM models were conducted using 2019–2022 data while bivariate analyses and a sensitivity analysis were conducted using 2014–2022 data. The sensitivity analysis included identical GLM models that were run to explore how estimates changed when campaigns that have been open through unobserved factors that may vary by LGBTQ+ identification were included.

3. RESULTS

A total of N = 188,342 cancer‐related crowdfunding campaigns were active on GoFundMe.com as of November 22, 2022 (Table 1). Of those campaigns, N = 535 were identified as LGBTQ+ campaigns. LGBTQ+ campaigns had an average goal amount of $26,619 (median: $11,447; SD: 65,409; IQR: 6097–27,001), average number of donors of 110 (median: 59; SD: 177; IQR: 31–114), and raised an average of $10,991 (median: $5377; SD: 17,471; IQR: 2635–12,175). Non‐LGBTQ+ campaigns (N = 188,342) had an average goal amount of $66,577 (median: $11,939; SD: 6,216,105; IQR: 6096–25,000), average number of donors of 78 (median: 45; SD: 146; IQR: 26–87) and raised an average of $9194 (median: $4841; SD: 15,480; IQR: 2593–10,160).

TABLE 1.

Cancer‐related crowdfunding campaign characteristics by LGBTQ+ status.

LGBTQ+ campaigns (N = 535) Non‐LGBTQ+ campaigns (N = 188,342) p‐value
Mean (SD) or N (%) Mean (SD) or N (%)
Number of donors 110 (177) 78 (146) <0.0001
Goal amount ($) 26,619 (65,409) 66,577 (6,216,105) 0.86
Amount raised ($) 10,991 (17,471) 9194 (15,480) 0.19
Year initiated
2014 12 (2.3) 5556 (2.9) <0.0001
2015 17 (3.2) 12,770 (6.8)
2016 24 (4.5) 14,051 (7.5)
2017 32 (6.0) 20,111 (10.7)
2018 57 (10.7) 22,664 (12.0)
2019 71 (13.3) 22,334 (11.9)
2020 75 (14.0) 24,170 (12.8)
2021 110 (20.6) 30,746 (16.3)
2022 136 (25.5) 35,883 (19.1)
Online reach
Minimal (3–25 donors) 102 (19.1) 46,448 (24.7) <0.0001
Low (26–45 donors) 98 (18.3) 47,998 (25.5)
Moderate (46–87 donors) 158 (29.5) 47,399 (25.2)
High (88–240 donors) 130 (24.3) 37,094 (19.7)
Viral (241–15,881 donors) 47 (8.8) 9403 (5.0)
Geographic location
New England 51 (9.5) 10,004 (5.3) <0.0001
Middle Atlantic 63 (11.8) 21,052 (11.2)
East North Central 63 (11.8) 24,869 (13.2)
West North Central 23 (4.3) 14,155 (7.5)
South Atlantic 87 (16.3) 38,174 (20.3)
East South Central 17 (3.2) 8374 (4.5)
West South Central 47 (8.8) 23,988 (12.7)
Mountain 43 (8.0) 16,652 (8.8)
Pacific 141 (26.4) 31,074 (16.5)
LGBTQ+ inclusivity of state policy
Some/all equitable policy 367 (68.6) 88,205 (46.8) <0.0001
Anti‐LGBTQ+ policy/lacking equitable policy 168 (31.4) 100,137 (53.2)

Note: All dollar amounts were adjusted for inflation to 2022 dollars.

In Table 1, when comparing LGBTQ+ campaigns to non‐LGBTQ+ campaigns in bivariate analyses, LGBTQ+ campaigns had a significantly higher number of donors but did not differ in goal amounts or amount raised. LGBTQ+ campaigns were more recent and had greater online reach than non‐LGBTQ+ campaigns (p<0.0001; Table 1). LGBTQ+ campaigns most commonly originated from the Pacific division of the United States (26.4%), while non‐LGBTQ+ campaigns most commonly originated from the South Atlantic division (20.3%). Non‐LGBTQ+ campaigns were significantly more likely to originate from states with anti‐LGBTQ+ policy/lacking equitable policy than campaigns that originated from states with some/all equitable policy (53.2% vs. 46.8%; p<0.0001). The geographic distribution of campaigns is visualized using two maps of the United States in Figure 1. Panel A of Figure 1 shows the percent of the total number of LGBTQ+ campaigns that originate from each state with gray stripes covering states with anti‐LGBTQ+ policy/lacking equitable policy, while Panel B of Figure 1 similarly displays the distribution of campaigns but for non‐LGBTQ+ campaigns only.

FIGURE 1.

FIGURE 1

Geographical distribution of (A) LGBTQ+ and (B) non‐LGBTQ+ cancer‐related crowdfunding campaigns and LGBTQ+ inclusivity of state policy. Campaigns were started between 2014 and 2022.

In bivariate analyses stratified by online reach and comparing campaign characteristics by LGBTQ+ status, LGBTQ+ campaigns raised significantly more money than non‐LGBTQ+ campaigns when they had minimal online reach ($2919 [IQR: 770–2392] vs. $2221 [IQR: 1170–2709], p = 0.0008; Table 2). However, LGBTQ+ campaigns raised significantly less money when they had low ($3134 [IQR: 2162–3725] vs. $4018 [IQR: 2555–4680], p < 0.0001), moderate ($6665 [IQR: 3902–8265] vs. $7364 [IQR: 4741–8799], p = 0.001), and high ($14,315 [IQR: 8650–18,098] vs. $16,614 [IQR: 10,375–20,296], p = 0.0004) online reach in comparison to non‐LGBTQ+ campaigns with low, moderate, and high online reach. There was no difference in amount raised between LGBTQ+ and non‐LGBTQ+ campaigns with viral online reach. Goal amount among campaigns with high online reach was significantly lower among LGBTQ+ compared to non‐LGBTQ+ campaigns.

TABLE 2.

Unadjusted differences in donors, goal amount, and amount raised of cancer‐related crowdfunding campaigns by LGBTQ+ status and online reach between 2014 and 2022.

LGBTQ+ campaigns (N = 535) Non‐LGBTQ+ campaigns (N = 188,342) p‐value
Mean SD IQR Mean SD IQR
Minimal reach: 3–25 donors
Number of donors 16 6 10–21 16 6 12–21 0.79
Goal amount ($) 15,361 20,836 5000–16,961 49,967 5,102,018 5000–16,200 0.92
Amount raised ($) 2919 12,053 770–2392 2221 1872 1170–2709 0.0008
Low reach: 26–46 donors
Number of donors 34 5 29–38 35 6 30–40 0.20
Goal amount ($) 15,137 20,193 5400–12,194 67,430 6,859,217 5824–18,521 0.19
Amount raised ($) 3134 1887 2162–3725 4018 2606 2555–4680 <0.0001
Moderate reach: 46–87 donors
Number of donors 64 11 54–73 63 12 53–73 0.41
Goal amount ($) 21,036 31,602 6097–24,387 80,592 7,330,673 7417–23,879 0.09
Amount raised ($) 6665 3921 3902–8265 7364 4361 4741–8799 0.001
High reach: 88–240 donors
Number of donors 143 41 104–176 137 40 104–163 0.11
Goal amount ($) 23,361 20,950 10,800–27,000 66,861 5,834,535 11,939–34,964 0.03
Amount raised ($) 14,315 8478 8650–18,098 16,614 9577 10,375–20,296 0.0004
Viral reach: 241–15,881 donors
Number of donors 536 364 299–626 447 491 278–465 0.22
Goal amount ($) 102,457 191,201 34,341–85,854 72,469 173,065 30,000–84,807 0.21
Amount raised ($) 50,066 32,034 31,650–60,528 49,986 44,884 28,505–58,549 0.69

Note: All dollar amounts were adjusted for inflation to 2022 dollars.

In adjusted analyses among 2019–2022 campaigns, LGBTQ+ campaigns raised on average $7613 (95% CI: 7083, 8143) while non‐LGBTQ+ campaigns raised $9222 (95% CI: 9162, 9281); LGBTQ+ campaigns raised on average $1608 (95% CI: −2139, −1077) less than non‐LGBTQ+ campaigns (Table 3). When stratified by online reach, LGBTQ+ campaigns raised non‐significantly an average of $283 (95% CI: −574, 8) less than non‐LGBTQ+ campaigns at minimal online reach ($1598 [95% CI: 1307, 1888] vs. $1881 [95% CI: 1862, 1899]; Table 3). LGBTQ+ campaigns also raised significantly less money at low, moderate, and high online reach than non‐LGBTQ+ campaigns (Figure 2). LGBTQ+ campaigns with low reach raised on average $1152 (95% CI: −1589, −716) less than non‐LGBTQ+ campaigns, while LGBTQ+ campaigns at moderate and high reach raised $1050 (95% CI: −1737, −364) and $2655 (95% CI: −4312, −998) less than non‐LGBTQ+ campaigns respectively. When stratified by LGBTQ+ inclusivity of state level policy, LGBTQ+ campaigns from states with anti‐LGBTQ+ policy/lacking equitable policy raised on average $1910 (95% CI: −2640, −1182) less than non‐LGBTQ+ campaigns from the same states while LGBTQ+ campaigns in states with some or all equitable policy raised $1553 (95% CI: −2312, −793) less than non‐LGBTQ+ campaigns from the same states. No difference was observed in amount raised for campaigns with viral online reach (Table 3).

TABLE 3.

Multivariable generalized linear models (GLM) of amount raised overall, by online reach, and by LGBTQ+ inclusivity of state policy between 2019 and 2022.

LGBTQ+ campaigns Non‐LGBTQ+ campaigns Differential effect ($) [95% CI]
Predicted amount ($) [95% CI]
Overall sample 7613 [7083, 8143] 9222 [9162, 9281] −1608*** [−2139, −1077]
Online reach
Minimal (3–25 donors) 1598 [1307, 1888] 1881 [1862, 1899] −283 [−574, 8]
Low (26–45 donors) 2822 [2386, 3257] 3974 [3942, 4006] −1152*** [−1589, −716]
Moderate (46–87 donors) 6311 [5626, 6995] 7361 [7309, 7413] −1050** [−1737, −364]
High (88–240 donors) 13,921 [12,269, 15,574] 16,577 [16,452, 16,702] −2655** [−4312, −998]
Viral (241–15,881 donors) 51,620 [37,122, 66,119] 49,943 [48,822, 51,064] 1677 [−12,864, 16,218]
LGBTQ+ inclusivity of state policy
Some/all equitable policy 9111 [8353, 9869] 10,664 [10,569, 10,758] −1553*** [−2312, −793]
Anti‐LGBTQ+ policy/lacking equitable policy 5716 [4988, 6444] 7627 [7556, 7697] −1910*** [−2640, −1182]

Note: The model controls for year campaign was initiated, geographic location, and online reach. Online reach stratified models controlled for year campaign was initiated and geographic location. Policy stratified models controlled for year campaign was initiated, geographic location, and online reach. All dollar amounts were adjusted for inflation to 2022 dollars.

*

<0.05;

**

<0.01;

***

<0.001.

FIGURE 2.

FIGURE 2

Predicted amount raised by cancer‐related crowdfunding campaigns by LGBTQ+ status: Overall and stratified by online reach and LGBTQ+ inclusivity of state policy between 2019 and 2022 HRC, Human Rights Campaign. The model controls for year campaign was initiated, geographic location, and online reach. Online reach stratified models controlled for year campaign was initiated and geographic location. Policy stratified models controlled for year campaign was initiated, geographic location, and online reach. All dollar amounts were adjusted for inflation to 2022 dollars.

The sensitivity analysis, which included campaigns from 2014 to 2022, revealed smaller disparities between LGBTQ+ and non‐LGBTQ+ campaigns than the main models. Specifically, the adjusted overall estimates changed substantially with LGBTQ+ campaigns raising non‐significantly less, $443 (95% CI: −958, 72) than non‐LGBTQ+ campaigns (Table 4). LGBTQ+ campaigns raised less when their online reach was low, moderate, and high, more when their online reach was minimal, and no difference at the viral reach level (Table 4). Notably, the magnitude of estimates decreased substantially when 2014–2022 data were used including LGBTQ+ campaigns. Lastly, when stratified by LGBTQ+ inclusivity of state policy, LGBTQ+ campaigns raised significantly less than non‐LGBTQ+ campaigns in states with anti‐LGBTQ+ policy or those that lacked equitable policy, but no difference was observed between LGBTQ+ and non‐LGBTQ+ campaigns in states with some or all equitable policy (Table 4).

TABLE 4.

Sensitivity analysis: Multivariable generalized linear models (GLM) of amount raised opverall, by online reach, and by LGBTQ+ inclusivity of state policy between 2014 and 2022.

LGBTQ+ campaigns Non‐LGBTQ+ campaigns Differential effect ($) [95% CI]
Predicted amount ($) [95% CI]
Overall sample 8817 [8302, 9332] 9259 [9215, 9304] −443 [−958, 72]
Online reach
Minimal (3–25 donors) 2858 [2406, 3309] 2222 [2204, 2239] 636** [184, 1087]
Low (26–45 donors) 3094 [2700, 3488] 4018 [3995, 4041] −924*** [−1319, −529]
Moderate (46–87 donors) 6567 [5972, 7163] 7364 [7326, 7403] −797** [−1394, −201]
High (88–240 donors) 14,144 [12,768, 15,521] 16,615 [16,519, 16,711] −2471*** [−3851, −1091]
Viral (241–15,881 donors) 49,589 [37,191, 61,986] 49,987 [49,102, 50,872] −399 [−12,828, 12,031]
LGBTQ+ inclusivity of state policy
Some/all equitable policy 10,627 [9860, 11,394] 10,511 [10,441, 10,571] 115 [−652, 882]
Anti‐LGBTQ+ policy/lacking equitable policy 6376 [5732, 7019] 7834 [7782, 7886] −1458*** [−2101, −815]

Note: The overall sample model controls for year campaign was initiated, geographic location, and online reach. Online reach stratified models controlled for year campaign was initiated and geographic location. Policy stratified models controlled for year campaign was initiated, geographic location, and online reach. All dollar amounts were adjusted for inflation to 2022 dollars.

*

<0.05;

**

<0.01;

***

<0.001.

4. DISCUSSION

In this national study, we identified inequity in crowdfunding among LGBTQ+ cancer campaigns compared to non‐LGBTQ+ cancer campaigns. Recent LGBTQ+ cancer campaigns on average raised $1608 less than non‐LGBTQ+ campaigns. LGBTQ+ cancer campaigns raised significantly less money than non‐LGBTQ+ campaigns in states with anti‐LGBTQ+ policy/lacking equitable LGBTQ+ policies and when campaigns had online reach that was not minimal nor viral. While crowdfunding has been a longstanding financial coping mechanism for many cancer survivors, our findings highlight LGBTQ+ inequity in crowdfunding—supporting the perspective that such a mechanism, while useful in minimizing immediate financial burden for some, largely perpetuates economic inequity among already vulnerable cancer populations. 25

LGBTQ+ campaigns raised substantially less money than non‐LGBTQ+ campaigns overall, across most online reach levels, and by LGBTQ+ inclusivity of state policy—suggesting that online crowdfunding may perpetuate existing LGBTQ+ inequities. These findings may also be driven by existing LGBTQ+ economic inequities in social network wealth as the LGBTQ+ populations are demographically younger, more racially diverse, and more likely to live in poverty than non‐LGBTQ+ populations. 13 , 26 However, emerging literature suggests that LGBTQ+ cancer survivors, even when demographic factors such as race and age are considered, are more likely to experience financial burden than their non‐LGBTQ+ counterparts. 16 , 17 Future inquiry would benefit from using intersectional research approaches 27 when investigating LGBTQ+ inequity in cancer‐related financial burden and the role of social network wealth.

Further, our sensitivity analysis findings indicate that LGBTQ+ campaigns raise more money than non‐LGBTQ+ campaigns at a minimal number of donors. This finding suggests that the immediate social networks of the LGBTQ+ cancer survivors whom the LGBTQ+ campaigns are raising money for may be more willing to donate higher amounts of money per person than non‐LGBTQ+ social networks. Recent social support literature suggests that LGBTQ+ communities received and valued social support from chosen family more than blood family. 28 At the same time, LGBTQ+ campaigns ranging from low‐high online reach all raised significantly lower amounts than non‐LGBTQ+ campaigns. This finding suggests that even at low online reach, crowdfunding campaigns may have already exited the immediate social network of the fundraiser.

LGBTQ+ campaigns in states that lacked equitable LGBTQ+ policy raised significantly less than non‐LGBTQ+ campaigns at a higher magnitude than the difference between LGBTQ+ and non‐LGBTQ+ campaigns in states with some or all equitable policy. While these differences could arise due to variations in average incomes or demographics across states, anti‐LGBTQ+ attitudes and beliefs in states with anti‐LGBTQ+ policy or that lack LGBTQ+ inclusive policy likely play a large factor. Legal determinants of health influence social determinants that are dictated by laws while anti‐LGBTQ+ stigma affects health through the depletion of resources such as money, power, and prestige. 29 , 30 As the United States has experienced an unprecedented amount of anti‐LGBTQ+ legislation in recent years, 31 these findings highlight the vital role that anti‐LGBTQ+ attitudes and resulting laws may play in financial burden experienced by LGBTQ+ cancer survivors, and potentially LGBTQ+ individuals who experience other diseases. Future studies should assess the causality of how policy changes impact the financial well‐being of LGBTQ+ cancer survivors and how health systems can better center LGBTQ+ populations to minimize the negative impacts of anti‐LGBTQ+ policy in their states.

Our findings are consistent with earlier research in medical crowdfunding that suggests campaigns raising money for racial minorities and women experience systematic inequities in online crowdfunding success. 32 , 33 LGBTQ+ crowdfunding studies outside of a cancer context have primarily focused on access to high‐cost gender‐affirming care that is often not covered by health insurance. 34 Such studies have revealed that while crowdfunding may provide financial access to needed care for some transgender individuals it may also perpetuate existing inequities. 34 Furthermore, literature on cancer crowdfunding inequities suggests that crowdfunding can be beneficial in reducing costs for the wealthiest patients and those with access to networks of wealth while leaving those from the most vulnerable socioeconomic status behind. 9 , 25

While we know of no current policy nor procedural steps to ameliorate this inherent crowdfunding inequity, what is certain is that such inequity is not due to the individual user's fault, but rather the systemic wealth inequalities across social networks, limiting the crowdfunding potential for many. 25 The findings of this study are consistent with the existing literature, suggesting that when cancer patients are forced to rely on crowdfunding to afford their medical and non‐medical costs, such mechanisms mirror systems of oppression that drive economic inequity in the population. 9 , 25 , 35 , 36 Crowdfunding is not a solution to cancer‐related financial burden but rather one source of financial support used by patients in an often unaffordable healthcare system.

5. LIMITATIONS

Our study has limitations. First, access to demographic and clinical factors known to be associated with financial burden were unavailable. Although we included all active campaigns dating back to 2014, this analysis is limited to currently active campaigns. We were unable to control for cost of living by state, however, LGBTQ+ campaigns were more likely to originate from coastal states with higher cost of living—likely down biasing the magnitude of our estimates. While we limited our sample to the US based campaigns, it is possible that recipients of the campaign live in other countries. Further, LGBTQ+ campaigns from states with anti‐LGBTQ+ policy or lacking equitable policy may have been deleted at higher rates due to inhospitable cultural climate, which may have provided a shorter timeline to raise needed funds. This unobserved influence of deletions may have biased estimates, but directionality cannot be ascertained without additional research as LGBTQ+ campaigns that raised a high amount may have been quickly deleted just as often as LGBTQ+ campaigns that raised a lower amount. Due to methodological and dataset limitations, we were unable to disaggregate LGBTQ+ identities to explore differences by campaigns raising funds for sexual versus gender minority LGBTQ+ cancer survivors. Lastly, identification of LGBTQ+ status in this study relied on disclosure of sexual orientation or gender identity through the campaign description. However, anti‐LGBTQ+ attitudes and stigma may have made LGBTQ+ persons reticent to disclose their identity online, particularly if they felt doing so would threaten the success of their crowdfunding. Thus, we may have underestimated the impact of LGBTQ+ status on crowdfunding outcomes. Overall, the innovative methodology and results of this study contribute novel findings to the LGBTQ+ cancer financial burden literature.

6. CONCLUSION

We found that LGBTQ+ cancer crowdfunding campaigns raised significantly less money overall, at most levels of online reach, and in states with anti‐LGBTQ+ policy/lacking equitable policy for LGBTQ+ populations. These novel and important findings add to the growing LGBTQ+ cancer‐related financial burden literature. Our results highlight the substantial impact that anti‐LGBTQ+ stigma, attitudes, and policy may have on the economic well‐being of LGBTQ+ populations. More research is needed to fully understand the financial burden and cost‐coping behaviors, such as crowdfunding, among economically unstable populations such as LGBTQ+ cancer survivors.

AUTHOR CONTRIBUTIONS

Austin R. Waters: Conceptualization (equal); data curation (equal); formal analysis (lead); funding acquisition (supporting); investigation (equal); methodology (lead); project administration (equal); validation (equal); visualization (equal); writing – original draft (lead); writing – review and editing (equal). Caleb W. Easterly: Data curation (equal); formal analysis (equal); investigation (equal); methodology (equal); validation (equal); writing – review and editing (equal). Cindy Turner: Data curation (equal); investigation (equal); methodology (equal); project administration (lead); validation (equal); writing – review and editing (equal). Lauren Ghazal: Data curation (equal); formal analysis (equal); methodology (equal); validation (equal); visualization (equal); writing – review and editing (equal). Ida Tovar: Data curation (equal); investigation (equal); methodology (equal); validation (equal); writing – review and editing (equal). Megan Mulvaney: Data curation (equal); investigation (equal); methodology (equal); validation (equal); writing – review and editing (equal). Matt Poquadeck: Data curation (equal); investigation (equal); methodology (equal); validation (equal); writing – review and editing (equal). Stephen A. Rains: Funding acquisition (equal); investigation (equal); methodology (equal); supervision (equal); writing – review and editing (equal). Kristin G. Cloyes: Funding acquisition (equal); investigation (equal); methodology (equal); supervision (equal); writing – review and editing (equal). Anne C. Kirchhoff: Funding acquisition (equal); investigation (equal); methodology (equal); supervision (equal); writing – review and editing (equal). Erin E. Kent: Investigation (equal); methodology (equal); supervision (equal); writing – review and editing (equal). Echo L. Warner: Conceptualization (equal); data curation (equal); formal analysis (equal); funding acquisition (equal); investigation (equal); methodology (equal); project administration (equal); resources (equal); supervision (equal); validation (equal); visualization (equal); writing – review and editing (equal).

FUNDING INFORMATION

Research reported in this publication was supported by the National Cancer Institute of the National Institutes of Health under Award Number P30CA042014‐31S3. This content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health. Austin R. Waters is supported by the National Cancer Institute's National Research Service Award sponsored by the Lineberger Comprehensive Cancer Center at the University of North Carolina (T32 CA116339).

CONFLICT OF INTEREST STATEMENT

The authors declare that there are no conflicts of interest or financial disclosures related to this research.

ACKNOWLEDGMENTS

We would like to acknowledge and thank the C3 LGBT study advisory board members that did not opt into authorship: Audra Carlisle, Gabriel Glissmeyer, Aeden Abesse, Hailey Johnston, and Susana Keeshin.

Waters AR, Easterly CW, Turner C, et al. LGBTQ+ inequity in crowdfunding cancer costs: The influence of online reach and LGBTQ+ state policy. Cancer Med. 2024;13:e6926. doi: 10.1002/cam4.6926

DATA AVAILABILITY STATEMENT

The data used in this study are available upon reasonable request to the corresponding author, ARW.

REFERENCES

  • 1. Yabroff KR, Mariotto A, Tangka F, et al. Annual report to the nation on the status of cancer, part 2: patient economic burden associated with cancer care. J Natl Cancer Inst. 2021;113(12):1670‐1682. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 2. Altice CK, Banegas MP, Tucker‐Seeley RD, Yabroff KR. Financial hardships experienced by cancer survivors: a systematic review. J Natl Cancer Inst. 2016;109(2):djw205. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 3. Baddour K, Kudrick LD, Neopaney A, et al. Potential impact of the COVID‐19 pandemic on financial toxicity in cancer survivors. Head Neck. 2020;42(6):1332‐1338. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 4. Waters AR, Kaddas HK, van Thiel Berghuijs KM, et al. COVID‐19–related employment disruptions and increased financial burden among survivors of adolescent and young adult cancer. J Adolesc Young Adult Oncol. 2023;12:744‐751. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 5. NORC . Millions of Americans Donate through Crowdfunding Sites to Help Others Pay for Medical Bills. NORC at the University of Chicago; 2019. [Google Scholar]
  • 6. Aleksina A, Akulenka S, Lublóy Á. Success factors of crowdfunding campaigns in medical research: perceptions and reality. Drug Discov Today. 2019;24(7):1413‐1420. [DOI] [PubMed] [Google Scholar]
  • 7. Kenworthy N, Igra M. Medical crowdfunding and disparities in health care access in the United States, 2016–2020. Am J Public Health. 2022;112(3):491‐498. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 8. Hou X, Wu T, Chen Z, Zhou L. Success factors of medical crowdfunding campaigns: systematic review. J Med Internet Res. 2022;24(3):e30189. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 9. Silver ER, Truong HQ, Ostvar S, Hur C, Tatonetti NP. Association of neighborhood deprivation index with success in cancer care crowdfunding. JAMA Netw Open. 2020;3(12):e2026946. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 10. Igra M. Donor financial capacity drives racial inequality in medical crowdsourced Funding. Soc Forces. 2022;100(4):1856‐1883. [Google Scholar]
  • 11. Giudici G, Guerini M, Rossi LC. Why crowdfunding projects can succeed: the role of proponents' individual and territorial social capital. Available at SSRN 2255944 2013.
  • 12. Jones JM. LGBT Identification in U.S. Ticks Up to 7.1%. Gallup International. https://news.gallup.com/poll/389792/lgbt‐identification‐ticks‐up.aspx?utm_source=twitterbutton&utm_medium=twitter&utm_campaign=sharing. Published 2022. Accessed 06/01/2022.
  • 13. Badgett ML, Choi SK, Wilson B. LGBT Poverty in the United States. The Williams Institute and American Foundation for Suicide; 2019. [Google Scholar]
  • 14. Sears B, Mallory C. Employment discrimination against LGBT people: existence and impact. Gender Identity and Sexual Orientation Discrimination in the Workplace: A Practical Guide. The Williams Institute; 2014. [Google Scholar]
  • 15. Center for American Progress, Movement Advancement Project. Paying an Unfair Price, the Financial Penalty for Being LGBT in America. Center for American Progress and Movement Advancement Project; 2014. [Google Scholar]
  • 16. Waters AR, Bybee S, Warner EL, Kaddas HK, Kent EE, Kirchhoff AC. Financial burden and mental health among LGBTQIA+ adolescent and young adult cancer survivors during the COVID‐19 pandemic. Front Oncol. 2022;12:12. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 17. Waters AR, Kent EE, Meernik C, et al. Financial hardship differences by LGBTQ+ status among assigned female at birth adolescent and young adult cancer survivors: a mixed methods analysis. Cancer Causes Control. 2023;34:973‐981. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 18. Waters AR, Turner C, Easterly CW, et al. Exploring online crowdfunding for cancer‐related costs among LGBTQ+ (lesbian, gay, bisexual, transgender, queer, plus) cancer survivors: integration of community‐engaged and technology‐based methodologies. JMIR Cancer. 2023;9:e51605. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 19. Israel BA, Schulz AJ, Parker EA, Becker AB. Review of community‐based research: assessing partnership approaches to improve public health. Annu Rev Public Health. 1998;19(1):173‐202. [DOI] [PubMed] [Google Scholar]
  • 20. Mills AJ. Virality in social media: the SPIN framework. J Public Aff. 2012;12(2):162‐169. [Google Scholar]
  • 21. Hill RA, Dunbar RI. Social network size in humans. Hum Nat. 2003;14(1):53‐72. [DOI] [PubMed] [Google Scholar]
  • 22. Dunbar RIM, Arnaboldi V, Conti M, Passarella A. The structure of online social networks mirrors those in the offline world. Social Networks. 2015;43:39‐47. [Google Scholar]
  • 23. Human Rights Campaign Foundation . State equality index. Human Rights campaign;2023. 2022.
  • 24. McCulloch S. INFLATE: Stata module to inflate variables to real dollars using the CPI‐U series. S459037 web site. https://ideas.repec.org/c/boc/bocode/s459037.html. Published 2022
  • 25. Ghazal LV, Watson SE, Gentry B, Santacroce SJ. "Both a life saver and totally shameful": young adult cancer survivors' perceptions of medical crowdfunding. J Cancer Surviv. 2023;17(2):332‐341. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 26. Jones JM. Growing LGBT ID Seen Across Major U.S. Racial, Ethnic Groups. Gallup International; 06/08/2022. 2022.
  • 27. Aaron SP, Waters A, Tolentino A, et al. Complex identities, intersectionality and research approaches in millennial family caregivers in the United States. J Adv Nurs. 2023;79(5):1724‐1734. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 28. Blair KL, Pukall CF. Family matters, but sometimes chosen family matters more: perceived social network influence in the dating decisions of same‐ and mixed‐sex couples. Can J Hum Sex. 2015;24(3):257‐270. [Google Scholar]
  • 29. Gostin LO, Monahan JT, Kaldor J, et al. The legal determinants of health: harnessing the power of law for global health and sustainable development. Lancet. 2019;393(10183):1857‐1910. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 30. Hatzenbuehler ML, Phelan JC, Link BG. Stigma as a fundamental cause of population health inequalities. Am J Public Health. 2013;103(5):813‐821. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 31. Peele C. Roundup of anti‐LGBTQ+ legislation advancing in states across the country. Human Rights Campaign Foundation; 2023.
  • 32. Davis AR, Elbers SK, Kenworthy N. Racial and gender disparities among highly successful medical crowdfunding campaigns. Soc Sci Med. 2023;324:115852. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 33. Saleh SN, Ajufo E, Lehmann CU, Medford RJ. A comparison of online medical crowdfunding in Canada, the UK, and the US. JAMA Netw Open. 2020;3(10):e2021684. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 34. Barcelos CA, Budge SL. Inequalities in crowdfunding for transgender health care. Transgend Health. 2019;4(1):81‐88. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 35. Thomas HS, Lee AW, Nabavizadeh B, et al. Characterizing online crowdfunding campaigns for patients with kidney cancer. Cancer Med. 2021;10(13):4564‐4574. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 36. Waters AR, van Thiel Berghuijs KM, Kaddas HK, et al. Sources of informal financial support among adolescent and young adult cancer survivors: a mixed methods analysis from the HIAYA CHAT study. Support Care Cancer. 2023;31(3):159. [DOI] [PMC free article] [PubMed] [Google Scholar]

Associated Data

This section collects any data citations, data availability statements, or supplementary materials included in this article.

Data Availability Statement

The data used in this study are available upon reasonable request to the corresponding author, ARW.


Articles from Cancer Medicine are provided here courtesy of Wiley

RESOURCES