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. 2024 Sep 26;4:142. Originally published 2024 Jul 10. [Version 2] doi: 10.12688/openreseurope.17577.2

Decision Support Systems adoption in pesticide management

Jotham Jea Akaka 1,a, Aurora García-Gallego 1, Nikolaos Georgantzis 1,2, Jean-Christian Tisserand 2, Efi Vasileiou 2,3, Mark Ramsden 4
PMCID: PMC11754955  PMID: 39850746

Version Changes

Revised. Amendments from Version 1

This second version of the manuscript includes several but key changes performed to address the key issues brought up in the peer review process. In the introduction section, we explicitly defined all the acronyms used in the paper for clarity. Furthermore, we added a series of citations to substantiate some of the arguments made in this section as per the peer reviewer's comments. In the results section, we included relevant citations to compare and contrast our results to findings in other scientific publications. In addition, we also included a new section that outlines the limitations of our study and recommendations for future research. The references were also updated accordingly with new sources. No other changes were made in the other sections of the manuscript.

Abstract

This paper presents the findings from a survey on factors influencing the adoption of agricultural Decision Support Systems (DSS). Our study focuses on examining the influence of behavioural, socioeconomic and farm specific characteristics on DSS adoption. Using two structural equation models, we investigate how these factors influence the willingness to pay (WTP) and willingness to adopt. Our analysis reveals nuanced insights into the user and farm-specific factors that influence the decision-making process of DSS adoption and WTP. Notably, farm size significantly influences both adoption and WTP, with larger farms more likely to adopt and exhibit higher WTP. To promote adoption, it is important to adapt promotion strategies, with a focus on productivity benefits for large-scale farms and addressing price barriers for smaller ones. Additionally, the main crop type grown impacts WTP and adoption, with arable crop farmers exhibit a lower WTP but more likely to adopt, especially in large-scale operations. Conversely, small-scale arable farmers exhibit higher WTP but lower adoption rates due to scale constraints. Farmer characteristics such as experience and attitudes also play a crucial role, with experienced users and those perceiving productivity improvements due to DSS showing higher WTP. In addition, adoption is also influenced by ease of use and pricing, underpinning the importance of user-friendly designs and clear cost justifications. DSSs with user-centric designs and clear cost justifications can enhance adoption rates.

Keywords: Agriculture, Decision Support Systems, Integrated Pest Management

Introduction

Invertebrate pests, pathogens and weeds (collectively ‘pests’) can reduce both the quantity and/or quality of crops and require continuous management. According to the EU’s Sustainable Use Directive (SUD 2009/128/EC) and specifically the third principle of Integrated Pest Management (IPM), farmers' decision making should be supported using forecasts, economic thresholds or other IPM DSSs (Intergrated Pest Management Decision Support Systems) ( Barzman et al., 2015). Despite many IPM DSS being available in the agricultural sector, including some examples of well tested and implemented systems ( Shtienberg, 2013), uptake by farmers and their advisers remains low ( Akaka et al., 2023; Lázaro et al., 2021). Uptake has been constrained by numerous factors, associated with either the technical development and availability of systems, or the level of engagement between various stakeholders during development and product launch. The latter frequently results in DSS being either rejected by potential users, or the outputs of the system are not perceived as sufficiently trustworthy to influence pest management decisions.

DSSs provide farmers with reliable scientific data, promote innovation, and reduce wastage ( Fountas et al., 2005; McCown et al., 2009; Thorburn et al., 2011). These systems use various data sources such as soil data and pest population dynamics to align pesticide application with actual crop risk. In fact, the use of DSSs has been shown to reduce fungicide application by 50% without increasing pesticide use related risk ( Lázaro et al., 2021). Consequently, this targeted approach reduces environmental, economic and pesticide resistance risks.

The agricultural sector faces the challenge of a growing global demand for food, whilst preserving biodiversity, combating climate change and ensuring that production is sustainable and economical ( Aubert et al., 2012). The decisions associated with pest management can be complex ( Ramsden et al., 2017). Applying pesticides when the actual risk of pest damage is low rarely leads to acute repercussions but has a profound impact on the long-term sustainability of crop production and the health of the surrounding ecosystem ( Aktar et al., 2009). Conversely, farmers can experience substantial economic losses when pest infestations are left unchecked and cause widespread crop damage ( Oliveira et al., 2014). The use of DSSs in agriculture can significantly reduce pesticide related risk by leveraging data driven insights towards optimal timing and application of pesticides.

The main purpose of a DSS is to aid users to make effective decisions. For the outputs to be trusted, DSSs must not only be reliable, but also clear in their limitations and assumptions ( Rossi et al., 2014). Currently, the common types of IPM DSS used are tactical systems, supporting decisions on when to monitor crops for pest activity and when action may be required to prevent economic losses, such as monitoring systems, forecasting systems and thresholds ( Damos, 2015). Monitoring systems report actual occurrences of given pests at a defined spatial scale. Pest forecasts are based on algorithms that model certain pest ecology from climatic and/or agronomic inputs to predict the likelihood of infestation and/or the crop risk ( de la Fuente et al., 2018). Together, they provide insight into the present and future risk of infestation in their region, supporting decisions on whether further crop monitoring and/or management actions are required ( Zhiembayev et al., 2020). Economic thresholds are based on the potential for a given pest to cause economic damage to the crop and are a final assessment for action ( Ramsden et al., 2017). A majority of IPM DSS require user inputs such as field location, soil type and structure, climate data, and agronomic details such as sowing date and crop variety. Based on this data, the DSSs algorithms are run, and the system outputs potential strategies (decision aids/treatments) ( Seem & Russo, 1984). Outputs range from a relative assessment of the risk of infestation and/or economic damage to specific recommendations for treatment, such as application of a given pesticide or bioprotectant.

Over the last three decades, there is a growing concern that even though agricultural DSSs are available to farmers, they are neither fully utilised nor appropriate for the complexity of the daily decisions farmers face ( Eastwood et al., 2012; Van Meensel et al., 2012a). In part, this may be due to a lack of evidence that the use of DSS leads to improved economic returns, and there is increasing effort to address this. In weed management, for example, some DSSs determine the density of weeds at which a control treatment will provide an economic return ( Yuan et al., 2023). Economic thresholds such as this are highly valued by farmers and have been developed for many pests ( Auld & Tisdell, 1987; Neeser et al., 2004), albeit difficult to develop and incorporate in routine farming practice ( Ramsden et al., 2017).

From inception, most DSSs are primarily designed to handle farm and crop production data. The weakness of this approach is that the role of the farmer, and other auxiliary factors, are minimised or left out completely. User characteristics are, however, key factors influencing the adoption and application of DSS ( Aubert et al., 2012). The data-focused nature of DSS is an understandable by-product of developers' efforts to optimise their DSS to work with certain types of pests and crops, making them specific and detailed. In contrast, farmers prefer to have a broader view, reflecting the polyvalent spectrum of day-to-day decisions they must make ( Rossi et al., 2014). Van Meensel et al. (2012b) conclude that not only are some DSS are overwhelmingly complex, but also the terminology and functions are not only unsuitable but often irrelevant to the end user ( Kutter et al., 2011). Other DSS may be simple, but the Graphical User Interface (GUI) is too complex, either by poor design, or due to the high frequency of changes made by developers to optimise their product ( Van Meensel et al., 2012b). Therefore, if farmers interact with a few complex systems, it can lead to a community level perception of all DSS being too complicated to be of value. In addition, many DSSs lack a proven track record of their effectiveness. This is in part explained by the DSS development cycle, in which systems are a culmination of a short term (3–5 year) research project ( Rahn, 2004). Often, the main activities involve coding and GUI design, instead of demonstrating the economic and environmental benefits the system offers. A focus on algorithm development, and optimal GUI design, with omission of the influence of user behaviours has led to dismal adoption and a general lack of trust in agricultural DSS among farmers.

Decision making and technological adoption theories provide useful insights into the low rates of adoption of agricultural DSSs. The theories of adoption of farming practices have been extensively documented, identifying the factors influencing the adoption of farming technology ( Feder & Umali, 1993; Kuehne et al., 2017). Conventionally, decision-making process theories identify three main factors: farmer, technological and institutional characteristics ( Meijer et al., 2015). A review by Kumar, Engle & Tucker (2018) identified the source of information, technological features, economic factors, farm characteristics, institutional and sociodemographic factors significantly influencing the adoption of farming technologies. A paper by Akaka et al. (2023) identified farm size, the type of farm, and the farmer’s willingness to pay as significant predictors of DSS adoption.

As suggested by Davis (1989) in the Technology Acceptance Model, technology acceptance and usage are determined by the perceived usefulness and the perceived ease of use. Perceived usefulness is the utility gained from improving one’s work performance due to the use of a certain technology, whereas perceived ease of use is related to the effort required to use a certain technology ( McDonald et al., 2016)

The concepts of willingness to adopt and WTP for the use of agricultural DSSs are closely related but often misunderstood. It is possible to have farmers who are willing to adopt but not willing to pay. Agriculture often involves the exploitation of public goods that have a monetary value difficult to quantify ( Hoekstra, 2013). Thus, even if some farmers are well informed on the benefits of IPM DSS, they might be less willing to pay due to their subjective valuation of the relative importance of public goods.

Even though the investigation into the factors influencing adoption of agricultural DSS is vast, a majority of this research mostly identified technological features and user traits (age, gender, education, income) as the main factors that influence the adoption of DSSs. However, the influence of other adoption related factors such as experience, individual risk attitudes, trust and their willingness to pay to use DSSs has received little attention. There is still a noticeable gap in comprehensively analysing the interaction between individual attitudes, trust, risk attitudes, individual experience among other factors in the use and monetary valuation of agricultural DSSs.

To address this gap, this paper investigates how socioeconomic factors, risk attitudes, trust and technological characteristics drive the willingness to pay and adoption of agricultural DSSs using structural equation modelling to explore the complex decision-making process behind adoption and WTP. In general, our analysis revealed a complex relationship between a set of interdependent factors that influence farmers' decision to adopt and their WTP for these systems. These factors fall into the broad categories of socioeconomic factors, farm characteristics, user attitudes, farmer experience, risk attitudes, trust and user engagement. To identify the key factors influencing WTP and willingness to adopt, the following research questions are formulated.

  • What socioeconomic factors influence farmers' willingness to adopt and WTP agricultural DSSs?

  • Do farmer attitudes influence adoption and WTP of agricultural DSS?

  • How do farmers’ risk attitudes influence willingness to adopt agricultural DSSs?

  • Does farmer trust influence WTP for agricultural DSSs?

The rest of this paper is structured as follows. Section 2 presents the specific hypotheses of our research questions and the methodology, followed by results in Section 3. Finally, the discussion and main conclusions are presented in Section 4.

Survey to model Adoption decision and WTP

Based on the research questions presented above, a survey, which was pilot tested in the meetings of the PME of the IPM Decisions project among participating researchers and stakeholders, was conducted among farmers participating in workshops organised in the framework of the project IPM Decisions. The survey was designed to address several testable hypotheses, which we present below in detail under each of the two models estimated:

Model 1: Willingness to Adopt DSS

H1: Farm size is positively associated with adoption of DSS.

H1a: This positive association is stronger for farmers with higher income

H1b: This positive association is stronger among arable crop farmers

H2: Specialising in a single (unique) crop is positively associated with adoption

H2a: This effect is stronger among male farmers

H3: Farmers who enjoy using new technologies are more willing to adopt

H3a: This effect is stronger among younger farmers

H4: Farmers who believe that DSS will improve their productivity is positively associated with adoption

H5: Farmers who value ease of use as a DSS feature are more likely to adopt DSS

H6: Farmers who occasionally attend DSS demonstrations are more likely to adopt

H7: Compliance with legislative requirements is positively associated with adoption

Model 2: Willingness to Pay (WTP) for DSS

H1: Trust in DSS is positively associated with WTP

H1a: This effect is positively influenced by trust in others

H1b: Risk attitudes moderate the effect of trust in others on trust in DSSs

H1c: This effect is stronger among risk averse farmers

H1d: This effect is stronger among farmers with higher sensitivity to risk

H1e: This effect is stronger among farmers who regularly receive marketing information

H1f: This effect is stronger among farmers who are willing to try new products

H2: Low price as a DSS characteristic is positively associated with adoption.

H3: Larger farms is positively associated with higher WTP

H3a: This effect is stronger with higher farm income

H3b: The level of satisfaction with current production moderates this effect

H4: Arable crop farming is positively associated with WTP

H5: Past experience with DSS is positively associated with WTP

H5a: This effect is moderated by the belief that DSS improves productivity

H5b: This moderating effect is stronger among farmers who use the same DSS as their advisors

The questionnaire survey was administered to 149 farmers from 11 European countries ( Table 1), eliciting personal, farm and farm equipment characteristics that influence the adoption and trust in DSS. The survey was designed in consultation with a team of experts working closely with the IPM Decisions Network. The following are the countries that participated in the survey: Italy (37), United Kingdom (24), Greece (22), Slovenia (14), Sweden (11), Lithuania (9), Finland (9), Germany (9), France (6), Denmark (4) and Holland (4). The questionnaire was completed by farmers in face-to-face national workshops held between December 2019 and March 2020.

Table 1. Descriptive statistics (N=149).

Category Variable Obs Mean Std. Dev. Min Max
Dependent variables DSS use 145 .779 .416 0 1
Willingness to pay to use DSS 146 .5 .502 0 1
DSS characteristics Low price 136 3.184 1.373 1 5
Ease of use 140 4.379 1.076 1 5
External environment Legislative requirements 138 .797 .404 0 1
Farmer characteristics Age 149 2.067 .852 1 3
Income 144 2.924 1.468 1 5
Male 148 .811 .393 0 1
Farm characteristics Arable crops 117 .829 .378 0 1
Unique crop 113 .593 .493 0 1
Farm size 148 3.108 1.114 1 4
Farmer experience Already used DSS 126 .714 .454 0 1
Use same DSS as advisor 109 .349 .479 0 1
Farmer attitudes DSS productivity 147 .327 .471 0 1
Enjoy using new technology 147 3.612 1.306 1 5
Satisfaction with current production level 107 2.374 1.145 1 5
Willingness to try new products 143 .811 .393 0 1
Risk attitudes Average risk aversion 105 0 .958 -1.69 1.824
Sensitivity to risk 105 0 .559 -1.916 1.508
Trust Trust in colleagues' advice 148 2.736 1.084 1 5
Trust in DSS 148 2.784 .993 1 5
Trust in friend’s advice 147 2.707 1.16 1 5
User engagement Marketing info about DSS 127 .047 .213 0 1
Occasional DSS demonstrations 143 .49 .502 0 1

Descriptive statistics

In line with the General Data Privacy Policy, respondents were free to exclude any information they did not wish to share but were encouraged to provide as much information as possible. All participants participated on site to the survey and no responses were excluded. No recording or other instruments were used, except for paper and pencil responses to the survey. Thus, there are missing observations for some variables resulting in an uneven dataset. A summary of the descriptive statistics is provided in Table 2. An overview of all the variables created from the questionnaire is provided in Table 1 (see Appendix A in Extended data).

According to Table 1, the subjects show a high likelihood of adoption (mean = .779) but neutral on their WTP to use DSSs (mean = .5). The average acreage of a farm is between 30–60 hectares (mean = 3.1) and a majority of the farmers specialise in arable crop farming (mean = .829). A significant proportion of farmers have prior experience with DSSs (mean = .714), whereas only 35% use the same DSS as their advisors. Even though farmers in this survey believe that DSS can improve their productivity (mean 3.27 on a 1–4 scale), their receptiveness to new technologies is slightly above neutral (mean = 3.612 on a 1–5 scale).

Data analysis

The data is analysed using a partial least squares structural equation model (PLS-SEM) that is robust to small samples, non-normal distributions and suitable for modelling complex relationships. ( Hair et al., 2019). We use this approach to estimate two SEMs to identify factors influencing willingness to adopt DSS on one hand and WTP to use DSS on the other hand. The analysis was conducted in two stages using Stata version 14 ( StataCorp, 2014) and SmartPLS version 4 ( Ringle et al., 2022).

All the variables used in the analysis were checked to identify and control for the effect of extreme values present in the data matrix of the independent variable on the dependent variable. Positive cases of such distributions were remedied by collapsing the responses into fewer categories than in the original questionnaire. In addition, the reduction of the scale to fewer items than the original improves interpretability of the results. Before running the SEMs, we run factor analysis on the four highly correlated measures of risk attitudes from the panel lottery task (see question 42, Appendix D in Extended data) to construct two salient measures of risk aversion. This risk elicitation method offers a complete description of risk attitudes than single-task unidimensional risk elicitation methods and accounts for differences of actions across different risk-taking contexts. It consists of four panels of lotteries designed to compensate for lower probability of winning with a higher expected payoff ( Sabater-Grande & Georgantzis, 2002). Thus, the test exposes participants to a choice of the preferred lottery, thus eliciting 1) the respondent’s propensity to take riskier choices and 2) the respondent’s tendency to alter their decisions according to changes in the risk-return parameter. Since these measures are highly correlated, we use factor analysis to extract two salient components that account for more than 80% of the total variance and are uncorrelated (see appendix B, tables 1 and 2 in Extended data). The first component captures risk aversion due to the relatively balanced positive loading of the four panels, while the second component involves the difference of choices between panel 4 and 1 and between panel 3 and 2 (with the former difference being loaded twice as much as the latter).

In both SEMs, the analysis focuses on the measurement evaluation model and the relationships between the indicators and the constructs. This study uses only reflective measurement, because most of the indicator variables are made up of a single construct. The Cronbach’s alpha value for all multi-item constructs is greater than 0.7, confirming constructs’ internal consistency ( Hair et al., 2019). The Average Variance Extracted (AVE) for each multiple-item construct is higher than 0.5 for all groups, which corroborates convergent validity. Finally, to examine the discriminant validity, the heterotrait-monotrait ratio of correlations (HTMT) is applied. The estimated HTMT values are below the threshold of 0.9 for all the constructs ( Hair et al., 2019). Table 4 and 5 in Appendix B and Table 2 and 4 in Appendix C ( Appendices for the Paper ‘Decision Support Systems Adoption in Pesticide Management’, 2024.) in Extended data contain the VIF of the variables and R 2 test statistics for multi-item constructs in the DSS, directly influencing adoption and WTP, respectively.

Results

This section presents the results obtained from the PLS estimates for factors influencing adoption and factors influencing WTP respectively.

Factors influencing adoption

Figure 1 presents the interconnections among variables which can explain the decision process leading to the adoption of DSS (complete results can be found in appendix B, table 3 in Extended data). Its effect is more pronounced by its two associated factors, income and arable crops. A unique crop managed by a farmer has also a positive impact. Both factors’ impact on DSS adoption is mediated by male gender: positively for farm size and negatively for unique crop. This is the only gender effect captured by our analysis. A young age is the other demographic trait that enhances the probability of adopting a DSS, and its effect emerges since younger users enjoy using new technology.

Figure 1. DSS adoption decision model (SEM estimated with SMART PLS).

Figure 1.

Numbers in circles are R 2 values, numbers on the arrows are path coefficients and in parentheses are the p-values.

Among all positively perceived characteristics of a DSS, the only ones that matter in DSS adoption are the perception that the DSS is easy to use. Finally, the only external intervention that was found to significantly contribute to a farmer’s DSS adoption decision is exposure to demonstration sessions.

Factors influencing WTP

Figure 2 presents the results of a second model (detailed results are in Appendix C, Table 1 in Extended data) which concerns the monetary valuation of a DSS, measured by the user’s WTP. The model has been estimated as an independent model from the first one, because the decision to use a DSS is almost a necessary condition for the user’s WTP. Overall, the mechanism behind a significant monetary valuation of a DSS by a potential user is a rather complex one. Experience using a DSS is found to be significantly associated with the WTP for it. The effect is further enhanced by the user’s perception that the DSS is efficient, which is positively associated with the use of the same DSS as one’s advisor. Again, a larger farm and a specialisation in arable crop farming significantly contribute to the economic value of the DSS as reflected by the user’s WTP for it. The effect of a larger farm is further enhanced, when farmers are satisfied with their current level of production. Therefore, stability in a farmer’s plans make the farm size effect stronger. Farm size is also positively associated with income, and this is the way in which income is also positively related to the WTP for a DSS. Farmers who are sensitive to the price of a DSS are less willing to pay for it. On the left-hand side of the graph, we find variables which affect the user’s trust in DSS. This is driven mostly by psychological traits, like the farmer’s tendency to trust in others (composed by trust in friends’ and colleagues’ advice) and the farmer’s risk attitude. In this risk attitude-related effect, sensitivity to variations in risk-return trade-offs plays a more significant role than risk aversion. This sensitivity to risk-returns may even be capturing the farmers’ better ability to calculate the risks, thus reacting more rationally to the challenges of their environment. Finally, farmers’ intrinsic willingness to try new products plays a significant role in their trust in a DSS, while marketing sessions have no statistically significant effect, but if there were any effect the sign would be negative. Surprisingly, the farmer’s trust in DSS seems to have only a weak positive effect on their willingness to pay for a DSS.

Figure 2. Willingness to pay for DSS model (SEM estimated with SMART PLS).

Figure 2.

Numbers in circles are model coefficients, numbers on the arrows are path coefficients and numbers in parentheses are p-values.

Discussion and main conclusions

From our analysis above, the structural equation modelling techniques adopted here uncover a more complex process underlying a potential user’s decision to adopt a DSS and the willingness to pay for it. Furthermore, this process consists of a structure of interdependent determinant factors that related to either the features of the farm, or the farmer’s perceptions and attitudes that align with broader findings in the adoption of digital technologies in agriculture.

Farm size is a significant determinant factor of both adoption and WTP, with larger farms more likely to adopt and willing to pay for DSS. This finding is strongly supported by Dibbern et al. (2024) in the adoption of digital technologies as large farms are likely to adopt because they have more resources and enjoy economies of scale. When engaging with larger farms, promotion activities should focus on the benefits derived from DSS use, including productivity gains, environmental sustainability and cost savings which are some of the key drivers of the adoption of digital agricultural technologies ( Dibbern et al., 2024). On the other hand, when engaging with smaller farms, promotion activities should focus on eliminating price barriers by offering different pricing strategies. and demonstrating the cost saving benefits derived from their use, such as reduced input costs, increased production through lower input or targeted inputs according to farmers’ needs.

The main crop type grown on the farm is a significant determinant of WTP and adoption. From our analysis, arable crop farmers are less willing to pay to use DSS but more likely to adopt it if they have large farms, reflecting the complex and large-scale operations associated with arable crop farming. On the other hand, small scale arable crop farmers exhibit a higher WTP but are less likely to adopt. They may be aware of the potential benefits but are constrained by their operational scale. When engaging with large-scale arable farmers, promotion should focus on demonstrating the long-term benefits. An estimation on how long it will take to break even and recover their initial investment will reduce the uncertainty and improve WTP. Similarly, when engaging with small scale arable farms, promotion should also focus on reducing adoption costs by availing affordable pricing mechanisms and the development of DSS specifically tailored for small scale operations. Rose et al. (2016) suggest that decision support tools must be extensively trialled in the field before they are released to the public. This targeted approach is also recommended by Dibbern et al. (2024) to promote the use of digital agricultural technologies. In addition, for farmers who specialise in a single crop, promotion activities should focus on identifying the specific crop/pests of interest and connecting them directly with appropriate systems and/or developers to create them.

Farmer characteristics such as experience and attitudes play a crucial role in WTP and DSS adoption. Farmers with previous experience with DSS have a higher WTP, particularly among those who believe DSSs will improve their productivity and use the same DSSs as their advisors. The study by Bonke et al. (2018) show that information, potential for cost reduction and reduced environmental impacts significantly influence the WTP for agricultural applications To improve DSS adoption, developers should provide a platform where veteran and amateur farmers can engage and share success strategies, and unify DSS versions for farm extension officers and farmers for better service delivery.

Farmers appear less willing to pay for relatively low priced DSS. This could reflect a perception among farmers that lower prices are associated with less reliable DSS, or lower levels of support. This highlights the need for transparency between users and developers to understand and justify the underlying cost structure of DSS development. As the ease of use is also a significant determinant of adoption, DSSs must be user centric, clear, logical, and intuitive. This aligns with the findings from Rose et al. (2016) that focussing on user centered design and collaborative development can improve the adoption of decision support tools in decision making. Once again, this highlights the need for direct engagement between developers and targeted end users throughout the development of DSS and associated platforms. Developers should also showcase the clarity of the GUI, level of customization, types of visual aids, adaptability to different system platforms, and be open to adapt systems based on feedback to maintain ease of use for farmers.

Based on these insights, we recommend targeted promotion strategies and development among EU farmers ( Dibbern et al., 2024). Incorporating behavioural drivers of decision making in various stages of DSS development lifecycle and implementation can greatly improve adoption and use. Specifically, promotion strategies must account for farmers with different farm sizes or experience. Offering a more generalised, free-to-use DSS could serve as a gateway to engagement, building trust and facilitating a transition towards more advanced, targeted pay-per-use systems. Furthermore, relevant case studies demonstrating successful implementations of IPM DSS in practice can be far more effective in building trust than generic marketing campaigns. This approach aligns with Rose et al. (2016) that recommendation promotion through leveraging trusted peer networks. In the same vein, understanding farmers’ risk attitudes in relation to adoption of agricultural DSSs can provide valuable insights for marketing and product demonstration events. This is particularly relevant given the findings by Jin et al. (2024) which highlight the importance of considering "individual, regional, and cultural forces" in shaping farmers' decisions

Limitations of the study

Even though this study takes on a unique approach to model the adoption of agricultural DSSs by farmers in pesticide management, it also has several limitations. Firstly, the relatively small sample size from 11 European countries is inadequate to generalize the findings across the entire European farming population and other farmers outside Europe with different farming practices. Furthermore, there is an imbalance in the number of participants per country that can introduce bias. Lastly, as the survey was conducted just before the onset of the COVID pandemic, it may not account for shifts in attitudes or DSS adoption patterns because of the global crisis. In conclusion, these limitations suggest areas for further research on the factors influencing the adoption of DSS in pesticide management, such as using time series data to understand how the decision-making process changes over time and establish causal relationships.

Ethical approval and consent

The data was collected in accordance with Article 14 of the model grant agreement, and a self-assessment ethics assessment was undertaken prior to surveys and workshops, including the completion of an Ethics Issues Table.

No further ethics approvals were required as all participants were over 18 years old; no sensitive data were collected; the data were pseudonymized; and the analysis was independent of personal data. The surveys were reviewed and overseen by the IPM Decisions Ethics Board, chaired by an independent chair. All relevant activities respected European and national laws, and ethics approval was obtained by relevant institutional and/or national parties as required.

Written informed consent was obtained from all participants.

Acknowledgements

A previous version of this article has been published as a working paper, which was not peer-reviewed ( http://www.doctreballeco.uji.es/wpficheros/Akaka_et_al_08_2021.pdf).

Funding Statement

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 817617 (Stepping-up IPM decision support for crop protection [IPM Decisions]; MCIN/ AEI Spain [PID2021-123053OB-I00]. Funding for software support was received from the project PID2021-123053OB-I00, funded by MCIN/ AEI /10.13039/501100011033/ and by ERDF A way of making Europe. We confirm that the funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

[version 2; peer review: 2 approved, 2 approved with reservations]

Data availability

Underlying data

Zenodo: Raw (main) dataset for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.11409484 ( Akaka et al., 2024a).

Extended data

This project contains the following extended data:

Zenodo: Curated dataset for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.10888113 ( Akaka et al., 2024b).

Zenodo: Appendices for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.11403256 ( Akaka et al., 2024c).

Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).

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Open Res Eur. 2025 Jan 23. doi: 10.21956/openreseurope.20067.r49527

Reviewer response for version 2

James A Turner 1

The paper draws from a cross-country survey of arable crop farmers willingness to adopt (WTA) and willingness to pay (WTP) for Decision Support Systems (DSS) for managing pesticide use. The authors present a structural equation model (SEM) to explore the potential relationship among farm, farmer, DSS and external factors on WTA and WTP for DSS. The study is potentially novel in the analysis of the multitude of factors shaping adoption of DSS, the separate analysis of factors shaping WTA and WTP, and the inclusion of a risk elicitation method to develop a more complete description of risk attitudes. The paper presents useful conclusions and recommendations for supporting increased uptake by arable crop farmers of DSS for improved pesticide management. The paper is well written, clear and easy to understand the methods used and conclusions drawn.

There are a couple of minor aspects that could be address to further improve the paper: 

(i)    Strengthening the link between the factors hypothesised to influence WTA (Model) and WTP (Model 2) by including citations against the hypotheses. For example, why is the effect of specialising in a single crop on WTA DSS hypothesised to be stronger for male farmers?

(ii)    Recognising in the Limitations of the study section the limitation raised by a previous reviewer regarding having insufficient sample size to be able to analyse differences in the influence of factors due to different DSS characteristics and cropping systems. This then clarifies why the paper does not explore these factors.

Specific comments/edits:

(i)    There remain a few minor grammatical errors throughout the paper, e.g. p. 4 first paragraph 4th line “…only are some DSS are overwhelmingly complex...”

(ii)    p. 4 column 1 last paragraph, suggest adding de Oca Munguia and Llewellyn (2020) and other citations to support claim that “a majority of this research mostly identified technological features and user traits…”

(iii)    p. 4 column 2 first paragraph, suggest recognising that Kuehne et al. (2017) is one of few studies that have considered experience, individual risk attitudes and trust. Also look if there have been other applications of the ADOPT Tool to DSS uptake and cite these

(iv)    p. 4 column 2 under “Survey to model Adoption decision and WTP”. What is PME? 

(v)    P. 5 column 1 paragraph 3, please specify what the purpose of the national workshops were? In inviting farmers to attend what was the purpose that was included in the invite. If the purpose of the workshop was about DSS then this may have biased the results toward WTA as farmers are indicating an interest in engaging with DSS by attending the workshop.

(vi)    P. 6 column 2 second paragraph, 4th line – please clarify what “Its” is

(vii)    P. 9 third paragraph, line 14, please specify who recommended promotion leverage trusted peer networks: Rose et al. (2016). 

(viii)    It was an interesting finding that marketing sessions have no statistically significant effect on WTP. The paper then recommends promoting DSS. A sentence or two to clarify how such promotion differs from marketing would address what could be seen as a counter intuitive recommendation given the lack of effect from marketing.

Is the study design appropriate and does the work have academic merit?

Yes

Is the work clearly and accurately presented and does it cite the current literature?

Partly

If applicable, is the statistical analysis and its interpretation appropriate?

Yes

Are all the source data underlying the results available to ensure full reproducibility?

Yes

Are the conclusions drawn adequately supported by the results?

Partly

Are sufficient details of methods and analysis provided to allow replication by others?

Yes

Reviewer Expertise:

agricultural extension, resource economics, agricultural innovation systems, qualitative social research

I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard.

References

  • 1. : The Adopters versus the Technology: Which Matters More when Predicting or Explaining Adoption?. Applied Economic Perspectives and Policy .2020;42(1) : 10.1002/aepp.13007 80-91 10.1002/aepp.13007 [DOI] [Google Scholar]
  • 2. : Predicting farmer uptake of new agricultural practices: A tool for research, extension and policy. Agricultural Systems .2017;156: 10.1016/j.agsy.2017.06.007 115-125 10.1016/j.agsy.2017.06.007 [DOI] [Google Scholar]
Open Res Eur. 2025 Jan 22. doi: 10.21956/openreseurope.20067.r49092

Reviewer response for version 2

Andrea Sciarretta 1

The paper presented the results of a survey on the adoption of DSS by farmers in several European countries. The work is certainly interesting and considers various factors that may influence farmers' choices. It is a very important topic, because often the adoption of digital tools in agricultural practice represents the real bottleneck, more than their design or effectiveness.

The most evident weakness seems to me the small sample size examined, an aspect that the Authors partly addressed in the Conclusions. For this reason, some important variables are lost, such as the geographical origin of the respondents (even if a rough division between Med and not-Med countries could be done). In spite of the small sample, the results are clear and provide important insights into the factors influencing farmers' choices. Thus, I consider the paper provide significant contribution to this relevant issue.

The most significant shortcoming concerns information on the type of crop. Only arable crop is generally mentioned. Were other categories considered that were not significant? Which ones? Some additional information needs to be included, at least to better clarify the arable/non-arable crops considered.

Nothing is said about the type of DSS proposed to the respondents. Did you present in the project a particular type of DSS? When you discussed the DSS in the workshops, what was the type of application for which was set up?

In Data analysis, you refer to different panels, without having introduced what these panels represent.

Is the study design appropriate and does the work have academic merit?

Yes

Is the work clearly and accurately presented and does it cite the current literature?

Yes

If applicable, is the statistical analysis and its interpretation appropriate?

Yes

Are all the source data underlying the results available to ensure full reproducibility?

Yes

Are the conclusions drawn adequately supported by the results?

Yes

Are sufficient details of methods and analysis provided to allow replication by others?

Partly

Reviewer Expertise:

Integrated Pest Management, Pest control tools, DSS design for pest control

I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard, however I have significant reservations, as outlined above.

Open Res Eur. 2024 Oct 7. doi: 10.21956/openreseurope.20067.r44661

Reviewer response for version 2

Yiorgos Gadanakis 1

I have now reviewed the updated manuscript and I am happy with all changes and amendments. No further comments from my side

Is the study design appropriate and does the work have academic merit?

Yes

Is the work clearly and accurately presented and does it cite the current literature?

Partly

If applicable, is the statistical analysis and its interpretation appropriate?

Yes

Are all the source data underlying the results available to ensure full reproducibility?

Yes

Are the conclusions drawn adequately supported by the results?

Yes

Are sufficient details of methods and analysis provided to allow replication by others?

Partly

Reviewer Expertise:

Agricultural economics, farm business management, sustainability assessment, co-production of services with stakeholders in the agricultural sector

I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard.

Open Res Eur. 2024 Aug 22. doi: 10.21956/openreseurope.18993.r42227

Reviewer response for version 1

Yiorgos Gadanakis 1

Dear authors, 

Thank you for the opportunity given to review your work.

Abstract: The abstract is well-structured and is communicating effectively the main objectives, the methods used and the key findings of this work.

Introduction: The abbreviation DSS is introduced in the abstract, in my opinion, it should also be repeated here, especially when it is presented together with IPM DSS.

Also, the text will need to carefully be edited since there are some comments left i.e. in the first paragraph the comment (add reference) is shown.

In page 3, right hand side column 3rd paragraph, there are some references in respect to GUI and its complexity. This section is not well cited and is confusing in terms of the source of the information, Is this conclusions derived from the literature or arguments developed by the authors? Overall, there are sections in the introduction that will need to be reviewed and better discussed in terms of the source of the information and how this is presented in the manuscript. 

Survey to model Adoption decision and WTP: The sample size is small and not well-balanced across countries participating in the survey. I do appreciate that recruiting farmers is difficult, however, the unbalanced sample size amongst countries will need to be addressed. Could the authors explain this unequal distribution? Also, was the survey pilot tested in all countries or in a specific country? How many farmers were interviewed during the pilot phase? Have there been changes? Was the survey administrated in English, or was it translated to other languages? How was validity of the questions and the questionnaire guaranteed? Has the outbreak of COVID 19 influenced the recruitment of farmers? 

Descriptive statistics: "All participants in the Work Package 6-related workshops participated on site to the survey and no responses were excluded." this is probably taken from a deliverable of the project. Please review and edit accordingly

Data analysis: Is panel in the following sentence "while the second component involves the difference of choices between panel 4 and 1 and between panel 3 and 2 (with the former difference being loaded twice as much as the latter)." referring to the workshop panels? If so, then which countries? 

Discussion and main conclusions: I have found the results of the second model really interesting in terms of future recommendations and the importance of factors such as trust and risk. The discussion is well developed and the narrative is well structured. However, what I would have expected to see here is also a comparison of the findings to similar literature and other studies in the field. Although, trust and risk might have not been incorporated on other studies related to IPM DSS they have been discussed in the field of agriculture. Especially when discussing adoption and and WTP for digital technologies in agriculture. Also, interesting too review here is the characteristics of the DSS that the farmers would prefer or that would optimise adoption and functionality. A very interesting read is the following: [ref 1] and also [ref 2]. In addition, the following could be considered [ref 3] and [ref 4]. I believe that the discussion of the findings for this paper will highly benefit from adding evidenced from the literature and how their findings are compared with others in the sector.

Is the study design appropriate and does the work have academic merit?

Yes

Is the work clearly and accurately presented and does it cite the current literature?

Partly

If applicable, is the statistical analysis and its interpretation appropriate?

Yes

Are all the source data underlying the results available to ensure full reproducibility?

Yes

Are the conclusions drawn adequately supported by the results?

Yes

Are sufficient details of methods and analysis provided to allow replication by others?

Partly

Reviewer Expertise:

Agricultural economics, farm business management, sustainability assessment, co-production of services with stakeholders in the agricultural sector

I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard, however I have significant reservations, as outlined above.

References

  • 1. : Main drivers and barriers to the adoption of Digital Agriculture technologies. Smart Agricultural Technology .2024;8: 10.1016/j.atech.2024.100459 10.1016/j.atech.2024.100459 [DOI] [Google Scholar]
  • 2. : Decision support tools for agriculture: Towards effective design and delivery. Agricultural Systems .2016;149: 10.1016/j.agsy.2016.09.009 165-174 10.1016/j.agsy.2016.09.009 [DOI] [Google Scholar]
  • 3. : Willingness to pay for smartphone apps facilitating sustainable crop protection. Agronomy for Sustainable Development .2018;38(5) : 10.1007/s13593-018-0532-4 10.1007/s13593-018-0532-4 [DOI] [Google Scholar]
  • 4. : Analysis of Influencing Factors on Farmers’ Willingness to Pay for the Use of Residential Land Based on Supervised Machine Learning Algorithms. Land .2024;13(3) : 10.3390/land13030387 10.3390/land13030387 [DOI] [Google Scholar]
Open Res Eur. 2024 Sep 11.
Jotham Jea Akaka 1

Reviewer Comment:

Abstract: The abstract is well-structured and is communicating effectively the main objectives, the methods used and the key findings of this work.

Author Response: Thanks

Introduction: The abbreviation DSS is introduced in the abstract, in my opinion, it should also be repeated here, especially when it is presented together with IPM DSS.

Also, the text will need to carefully be edited since there are some comments left i.e. in the first paragraph the comment (add reference) is shown.

Author Response: Done! Thanks

Reviewer Comment:

In page 3, right hand side column 3rd paragraph, there are some references in respect to GUI and its complexity. This section is not well cited and is confusing in terms of the source of the information, Is this conclusions derived from the literature or arguments developed by the authors? Overall, there are sections in the introduction that will need to be reviewed and better discussed in terms of the source of the information and how this is presented in the manuscript. 

Author Response: Done! Thanks

Reviewer Comment:

Survey to model Adoption decision and WTP: The sample size is small and not well-balanced across countries participating in the survey. I do appreciate that recruiting farmers is difficult, however, the unbalanced sample size amongst countries will need to be addressed. Could the authors explain this unequal distribution?

Author Response: The population of farmers participating in the survey was mostly in situ sample of stakeholders who were contacted, recruited and accepted to participate in the survey. Given that the teams responsible for each country had different channels of contacting farmers, the resulting sample is unbalanced, but the method employed to model decisions is not affected significantly, given that the analysis has not identified significant differences across countries.

Reviewer Comment:

Also, was the survey pilot tested in all countries or in a specific country?

Author Response: No pilot session was possible outside our own research team.

Reviewer Comment:

How many farmers were interviewed during the pilot phase? Have there been changes? Was the survey administrated in English, or was it translated to other languages?

Author Response: The survey was administered in each country in the corresponding language.

Reviewer Comment:

How was validity of the questions and the questionnaire guaranteed?

Author Response: The in-person response during stakeholder workshops has guaranteed the attention of the respondents, with the monitoring of the conditions under which responses were given and submitted.

Reviewer Comment:

Has the outbreak of COVID 19 influenced the recruitment of farmers? 

Author Response: We have commented on this in the limitation section. Thanks.

Reviewer Comment:

Descriptive statistics: "All participants in the Work Package 6-related workshops participated on site to the survey and no responses were excluded." this is probably taken from a deliverable of the project. Please review and edit accordingly

Author Response: Done! Thanks

Reviewer Comment:

Data analysis: Is panel in the following sentence "while the second component involves the difference of choices between panel 4 and 1 and between panel 3 and 2 (with the former difference being loaded twice as much as the latter)." referring to the workshop panels? If so, then which countries? 

Author Response:  

Clarification: “Panel” refers to a specific instrument for risk attitude elicitation, based on a series of lottery panels (See Sabater-Grande and Georgantzis, 2002), not the usual term.

Reviewer Comment:

Discussion and main conclusions: I have found the results of the second model really interesting in terms of future recommendations and the importance of factors such as trust and risk. The discussion is well developed and the narrative is well structured. However, what I would have expected to see here is also a comparison of the findings to similar literature and other studies in the field. Although, trust and risk might have not been incorporated on other studies related to IPM DSS they have been discussed in the field of agriculture. Especially when discussing adoption and and WTP for digital technologies in agriculture. Also, interesting too review here is the characteristics of the DSS that the farmers would prefer or that would optimise adoption and functionality. A very interesting read is the following: [ref 1] and also [ref 2]. In addition, the following could be considered [ref 3] and [ref 4]. I believe that the discussion of the findings for this paper will highly benefit from adding evidenced from the literature and how their findings are compared with others in the sector.

Author Response:  Discussion and conclusions have been re-written based on your suggestions above. We have included the references you suggested.

Open Res Eur. 2024 Aug 19. doi: 10.21956/openreseurope.18993.r42225

Reviewer response for version 1

David H Gent 1

The manuscript by Akaka and colleagues uses a survey of farmers in Europe to fit structural equation models that describe farmers' willingness to pay and willingness to adopt decision support-systems for pest management decision making. The research appears to have been conducted carefully. The analyses are novel in that the authors recognize the multidimensional nature of adoption and have used quantitative methods to model the adoption process. The corpus of the work makes contributions to understanding the situated reasons why decision support systems may or may not be adopted and used. With minor revision, the manuscript could be accepted.

A limitation of the current analysis is the relatively small sample size. Given this, did the authors attempt any analyses to check the robustness of the SEMs? My concern is that that results may be idiosyncratic to the specific population of respondents and difficult to generalize. This impacts one of the main conclusions that the “structure of interdependent determinant factors ...are robust to country differences”. I find this statement to be a hypothesis that requires testing to be confirmed.

Related the small sample sizes, the cropping systems appear to be quite diverse. It would be useful for the reader to understand the relative value of the crops that were grown, as empirical studies and theory suggests that adoption of decision support systems is sensitive to asymmetry in the costs of type I and type II errors. In this sense, the authors could expand the discussion to consider if certain crops are better suited to decision-support systems based not on the type of crop (ie, arable) but other factors that are causal. For instance, are arable crops well situated simply because they are arable crops or because of the risk-reward ratio for the specific decision-support systems considered?

The concept of risk reduction from using a decision-support system is underdeveloped in the manuscript.

It would have been useful for the reader to know which specific decision-support systems respondents had used. If this information was collected, I would highly recommend including a summary in the body of the manuscript and in the associated raw data.

The statement at the end of the fourth paragraph on page 3 is quite strong considering the multidimensional nature of adoption. A series of citations are needed to support this assertion.  

A careful review of the manuscript is needed. See the first paragraph for an example of an oversight or typographical error.

Is the study design appropriate and does the work have academic merit?

Yes

Is the work clearly and accurately presented and does it cite the current literature?

Yes

If applicable, is the statistical analysis and its interpretation appropriate?

Yes

Are all the source data underlying the results available to ensure full reproducibility?

Yes

Are the conclusions drawn adequately supported by the results?

Yes

Are sufficient details of methods and analysis provided to allow replication by others?

Yes

Reviewer Expertise:

Plant disease epidemiology, risk analysis, decision support

I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard, however I have significant reservations, as outlined above.

Open Res Eur. 2024 Sep 11.
Jotham Jea Akaka 1

The manuscript by Akaka and colleagues uses a survey of farmers in Europe to fit structural equation models that describe farmers' willingness to pay and willingness to adopt decision support-systems for pest management decision making. The research appears to have been conducted carefully. The analyses are novel in that the authors recognize the multidimensional nature of adoption and have used quantitative methods to model the adoption process. The corpus of the work makes contributions to understanding the situated reasons why decision support systems may or may not be adopted and used. With minor revision, the manuscript could be accepted.

A limitation of the current analysis is the relatively small sample size. Given this, did the authors attempt any analyses to check the robustness of the SEMs?

Response: The small sample size is because most of the data were collected in situ during workshops with stakeholders. This is now discussed in the limitation section of our manuscript. While being aware of the small size of our sample, we believe that implementing the survey in such a personalized way increased the quality of the responses and the attention paid by the respondents.

My concern is that that results may be idiosyncratic to the specific population of respondents and difficult to generalize. This impacts one of the main conclusions that the “structure of interdependent determinant factors … are robust to country differences”. I find this statement to be a hypothesis that requires testing to be confirmed.  

Response: This comment has been removed to avoid confusion. It was meant to refer to the absence of country effects in our estimation results. We clearly mention this in the absence of the term robustness.

Related the small sample sizes, the cropping systems appear to be quite diverse. It would be useful for the reader to understand the relative value of the crops that were grown, as empirical studies and theory suggests that adoption of decision support systems is sensitive to asymmetry in the costs of type I and type II errors. In this sense, the authors could expand the discussion to consider if certain crops are better suited to decision-support systems based not on the type of crop (ie, arable) but other factors that are causal. For instance, are arable crops well situated simply because they are arable crops or because of the risk-reward ratio for the specific decision-support systems considered?

Response: The dataset does not permit identification of or clustering by the DSS used. Furthermore, the small sample size does not allow to segment the sample according to a more detailed breakdown by crop, because this would lead to excessively small and uneven subsamples.

The concept of risk reduction from using a decision-support system is underdeveloped in the manuscript.

Response: Given the lack of DSS specificity, our paper has not attempted to make generalisations on issues (like the reduction of risk) which vary across different DSS and use types. In fact, our reference to risk relates more to the farmers’ personal risk attitudes than the objective risks involved in the decisions.

It would have been useful for the reader to know which specific decision-support systems respondents had used. If this information was collected, I would highly recommend including a summary in the body of the manuscript and in the associated raw data.

Response: Indeed. But as we mentioned above, this type of data is not available. The DSS used would lead to isolated cases, more than user clusters for statistical analysis and modelling.

The statement at the end of the fourth paragraph on page 3 is quite strong considering the multidimensional nature of adoption. A series of citations are needed to support this assertion.  Response: We have addressed this by adding a series of citations

A careful review of the manuscript is needed. See the first paragraph for an example of an oversight or typographical error.

Response: Thank you! We have done this and hope to have produced a flawless manuscript.

Associated Data

    This section collects any data citations, data availability statements, or supplementary materials included in this article.

    Data Citations

    1. Akaka JJ, García-Gallego A, Georgantzis N, et al. : Curated dataset for analysis for the paper "Decision Support Systems Adoption in Pesticide Management" [Data set]. Zenodo. 2024b. 10.5281/zenodo.10888114 [DOI] [PMC free article] [PubMed]
    2. Akaka JJ, García-Gallego A, Georgantzis N, et al. : Raw (main) dataset for the paper "Decision Support Systems Adoption in Pesticide Management" [Data set]. Zenodo. 2024a. 10.5281/zenodo.11409485 [DOI] [PMC free article] [PubMed]

    Data Availability Statement

    Underlying data

    Zenodo: Raw (main) dataset for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.11409484 ( Akaka et al., 2024a).

    Extended data

    This project contains the following extended data:

    Zenodo: Curated dataset for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.10888113 ( Akaka et al., 2024b).

    Zenodo: Appendices for the paper "Decision Support Systems Adoption in Pesticide Management" https://zenodo.org/doi/10.5281/zenodo.11403256 ( Akaka et al., 2024c).

    Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).


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