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British Medical Journal (Clinical Research Ed.) logoLink to British Medical Journal (Clinical Research Ed.)
. 1987 May 23;294(6583):1342–1343. doi: 10.1136/bmj.294.6583.1342

Effectiveness of publicity campaign encouraging earlier referral of hearing loss in adults.

R L King, B Barry, D N Brooks
PMCID: PMC1246497  PMID: 3109646

Abstract

During 16,070 consultations in general practice 70 adults complained of difficulty with hearing. A simple poster displayed in the waiting areas together with an accompanying leaflet almost doubled the incidence of presentation of loss of hearing. Nevertheless, more than half of those complaining had failed to notice the prominently displayed personally relevant message, and the beneficial effect was lost almost as soon as the poster was removed.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

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