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Journal of Applied Behavior Analysis logoLink to Journal of Applied Behavior Analysis
. 1974 Spring;7(1):1–9. doi: 10.1901/jaba.1974.7-1

The effects of a token reinforcement procedure on bus ridership1

Peter B Everett 1, Scott C Hayward 1, Andrew W Meyers 1
PMCID: PMC1311643  PMID: 16795459

Abstract

Tokens, exchangeable for a variety of back-up reinforcers, were delivered for several days to all persons boarding a clearly marked campus bus. This procedure increased ridership to 150% of baseline. The experiment was carried out to demonstrate the applicability of operant techniques to urban transportation problems. In this study, a token reinforcement procedure was introduced in an attempt to increase bus ridership while holding the costs of reinforcers to a minimum and circumventing the problems of individual satiety and preferences and of delivering cumbersome reinforcers. A methodology for establishing a token-exchange procedure in an “open-field” behavior setting, where the subject population size, geographic location, preferences, age, sex, preferred hours of mobility, etc. are unspecified, is also presented.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

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