Abstract
Building on digital information technology, online education in Chinese universities has developed rapidly. While it offers flexibility, it often reduces student engagement and increases learning burnout. How to fully leverage the advantages of online education while mitigating its negative effects has become a key concern in online learning research. The current study investigates how social presence influences undergraduates’ perceived learning performance in online teaching, focusing on the mediating role of learning burnout and the moderating effects of individualism and intrinsic learning motivation. A survey was conducted with 611 university students in China, and data were analyzed using structural equation modeling and PROCESS regression. Results showed that: (1) social presence in online courses significantly enhances perceived learning performance; (2) learning burnout mediates this relationship; (3) individualism and intrinsic learning motivation moderate this effect. Specifically, the indirect effect of social presence on perceived learning performance through reduced learning burnout is stronger among students with lower individualism or higher intrinsic motivation. These findings offer practical implications for improving teaching effectiveness, enhancing learning outcomes, and alleviating learning burnout in online education.
Keywords: individualism, intrinsic motivation, online education, perceived learning performance, social presence
1. Introduction
Due to the COVID-19 pandemic and the rapid advancement of digital information technologies, Chinese universities have rapidly expanded the adoption of online and blended teaching (Yang and Lay, 2025). Online education, supported by internet infrastructure and digital technologies, refers to a mode of teaching and learning conducted partially or entirely online. It enables students to access educational content and interact with teachers and peers beyond the constraints of time and location (Sun and Chen, 2016). Recent research has examined online education either from the view of technology accepatance, showing that students’ performance depends on perceived usefulness, digital skills, and institutional support (Younas et al., 2026), or from the perspective of personalization, suggesting that online education should be tailored to meet the diverse needs of students (Najjar et al., 2025). More specifically, Hsu et al. (2025) conducted a systematic review and identified several factors influencing the acceptance of online education, including technology design, individual characteristics, and social factors.
Compared with traditional face-to-face instruction, online education offers both substantial advantages and notable challenges. On the one hand, it provides greater flexibility, supports diverse instructional methods, and demonstrates resilience in responding to public health crises such as COVID-19. On the other hand, it is often criticized for weakened instructional quality control, increased psychological distance between teachers and students, and decreased classroom engagement, which may result in heightened learning burnout (i.e., the gradual onset of exhaustion, cynicism, and loss of commitment; Maslach and Jackson, 1981) and lower learning performance. As such, how to capitalize on the advantages of online education while mitigating its drawbacks has become a central focus of online learning research.
Given the dual roles of teachers and students in the teaching–learning process, prior studies have examined strategies to reduce students’ learning burnout from both perspectives. For example, Kim et al. (2018), in a meta-analysis, emphasized that support from schools or teachers is particularly effective in alleviating student learning burnout. From the student perspective, Barratt and Duran (2021) demonstrated that psychological capital (i.e., self-efficacy, optimism, hope, and resilience) can help reduce burnout and enhance engagement in online distance learning. Building on self-determination theory and the Stimuli-Organism-Response framework, Tan et al. (2025) found that mindfulness can fulfill students’ psychological needs, such as structural and social bonds, and reduce learning burnout. Taking a more comprehensive approach, Aria et al. (2024) employed grey Delphi and grey-DEMATEL techniques to investigate the factors influencing student burnout in online education during the COVID-19 pandemic. Among the seven identified factors, technology infrastructure emerged as the most influential. Other cause-related factors, in descending order of impact, include institutional facilities and professor characteristics. The effect-related factors comprise the educational environment and course structure, student characteristics, social–emotional factors, and the family/home environment.
Therefore, beyond the roles of teachers and students, online platforms also play a critical role in shaping online learning experiences. Moreno et al. (2017) showed that students’ perceptions of a platform’s usefulness and ease of use positively influence their intention to engage with e-learning systems, thereby improving learning performance. Moreover, the dynamic interactions among teachers, students, and platforms contribute to the development of a supportive online learning environment. In this regard, Kreijns et al. (2013) proposed the SIPS model, which includes four key components: sociability, social interaction, social presence, and social space. Specifically, sociability reflects the platform’s capacity to support social interaction and social space; social interaction pertains to the frequency and quality of communication among participants; social presence is defined as the extent to which individuals are perceived as real people; and social space refers to the perceived sense of community and emotional connection among participants. Within this framework, sociability facilitates social interaction, which in turn enhances both social presence and social space. Notably, social presence is also believed to directly contribute to the development of social space.
Given the conceptual overlaps among these constructs, the current study focuses specifically on the role of social presence in online education. Drawing on previous literature, we define social presence as the degree to which students perceive the teacher as a real presence in the online learning environment. While the concept of social presence has been extensively studied in domains such as livestreaming commerce, particularly in relation to how live-streamers’ behaviors and characteristics influence consumers’ perceptions of social presence (e.g., Lin and Lee, 2024; Gao et al., 2023), recent research in the context of online education has primarily focused on identifying factors that enhance social presence, its moderating effects, and its influence on student satisfaction. However, there is a lack of empirical evidence regarding whether and how social presence affects university students’ learning performance in online courses. To address these gaps, the present study investigates the effect of social presence on undergraduates’ perceived learning performance in online education and further explores the underlying mechanism and boundary conditions. Specifically, we examine the mediating role of learning burnout and explore whether individual differences—namely, individualism and intrinsic learning motivation—moderate the proposed relationships. The findings aim to enrich the theoretical understanding of online learning processes and provide actionable insights for improving the effectiveness of online teaching in higher education.
1.1. Social presence and perceived learning performance
Social presence refers to the extent to which individuals are perceived as a real presence and experience a sense of connectedness with others in mediated communication (Short et al., 1976). Higher levels of social presence are thought to reduce psychological distance and facilitate the development of interpersonal relationships. In educational contexts, it is typically defined as the extent to which students perceive the presence of others—actual or potential—during the learning process. This perception can be viewed from two perspectives: teachers’ perception of students’ presence and students’ perception of teachers’ presence (Wang et al., 2021). The present study adopts the latter perspective, emphasizing a key challenge in online education: the psychological and communicative distance caused by the virtual environment. Reduced cues and the lack of physical proximity may weaken students’ subjective perceptions of the teacher’s presence, hindering the formation of a positive teacher-student relationship (Weidlich et al., 2024). In other words, teachers in online classes may appear more like virtual agents than human agents, making it difficult for students to maintain attention and increasing the likelihood of fatigue. These effects collectively diminish students’ sense of immersion and identification with the learning experience—namely, low social presence. Therefore, the current work focuses on students’ perceived social presence of teachers in online education and its subsequent influence on learning performance.
Learning performance does not have a universally accepted definition. The Association for Educational Communications and Technology (AECT) defines it as learners’ ability to apply newly acquired knowledge and skills, encompassing both mastery and flexible application. Previous research suggests that learning performance comprises two dimensions: learning efficiency—achieving greater output with less input—and learning achievement, which includes both the attainment of learning goals and the subjective experience of satisfaction or a sense of accomplishment (Lindsay, 1982; Omar et al., 2015). Building on this, recent research has started to examine students’ perceived learning performance in online contexts and its antecedents. For example, Chen and Tsai (2025) demonstrated that the use of interactive e-books can increase students’ academic performance, engagement, satisfaction, and perceived learning outcomes. Similarly, Wang and Antonenko (2017) found that instructor presence in teaching videos (vs. absence) improved students’ visual attention, information recall, and perceived learning and satisfaction. In the current work, we adopt the construct of perceived learning performance, which refers to students’ self-assessment of the knowledge and skills acquired through learning (Wan et al., 2008). This definition aligns with our goal of capturing students’ subjective evaluations of their learning outcomes in online courses.
Drawing on the literature on social presence and learning performance, we argue that social presence in online education plays a crucial role in shaping students’ perceived learning performance. A high level of social presence can reduce the psychological distance between teachers and students (Weidlich et al., 2024), thereby enhancing students’ perception of the teacher as a supportive individual. This perception may in turn increase perceived teacher social support (Wang, 2025), student engagement (Miao et al., 2022), stimulate learning motivation (Hoogerheide et al., 2016), and elevate students’ arousal and attention levels (Zhang et al., 2022)—all of which are factors that reduce learning burnout and enhance perceived learning performance. Moreover, evidence from related domains also supports this argument. For instance, in marketing research, Wang et al. (2025) found that in live streaming commerce, social presence evoked by highly interactive streamers led consumers to experience the immpersive state of flow—a deep, engaging experience during which individuals lose awareness of time and fatigue—which ultimately increased their purchase intention. Similarly, we propose that social presence in online education can immerse students in the learning experience and enhance their perceived learning outcomes. Formally:
H1: Social presence in online courses has a significant positive effect on students’ perceived learning performance.
1.2. The mediating role of learning burnout
Learning burnout is defined as a negative psychological state wherein learners, influenced by internal traits or external situational factors, perceive heightened academic stress that leads to disengagement or avoidance behaviors (Tang et al., 2021). As mentioned earlier, in online education, social presence has been identified as a key factor in alleviating learning burnout through several pathways: perceived teacher social support, increased student engagement, strengthened learning motivation, and elevated arousal levels. Regarding perceived social support, a high level of social presence allows students to perceive the instructor as a supportive individual, thereby enhancing their sense of receiving instrumental, emotional, and informational support. This perceived support has been shown to mitigate feelings of burnout (Romano et al., 2021; Singh and Ishrat, 2025). In terms of student engagement, social presence fosters a positive classroom atmosphere and reduces the psychological distance between students and teachers, which in turn increases student engagement and participation. For instance, Miao et al. (2022) found that social presence significantly enhances students’ learning engagement in online environments. With respect to learning motivation, when students perceive a strong social presence, they are more likely to invest effort in cognitive processing and learning activities, thereby reducing feelings of fatigue and frustration (Hoogerheide et al., 2016). Finally, in terms of arousal levels, social presence can heighten students’ arousal levels, enhancing working memory and information retention, which contributes to a sense of achievement and helps reduce burnout (Hoogerheide et al., 2019).
Prior literature on the consequences of learning burnout has demonstrated that it leads to a range of negative emotional and behavioral outcomes, including negative feelings, lower self-efficacy, and reduced academic performance. For example, Neumann et al. (1990) found that learning burnout led to students’ emotional exhaustion. Similarly, Wei et al. (2021) showed that student learning burnout harms students’ self-concept and engagement, negatively affecting their health and academics. More directly, Madigan and Curran (2021) conducted a meta-analysis on the relationship between burnout and academic achievement and demonstrated that burnout reduces self-efficacy and academic achievement across school, college, and university settings.
This issue is particularly important in online learning environments, as the physical separation between students and teachers often weakens emotional expression and immediate feedback, thereby reducing students’ perceived social support, engagement, learning motivation, and arousal levels. These factors negatively affect students, making them more prone to negative psychological experiences such as emotional exhaustion and a diminished sense of achievement (Neumann et al., 1990; Wei et al., 2021). Students may also exhibit adverse learning behaviors such as mind-wandering during class, low enthusiasm for learning, and reduced post-class effort, all of which contribute to learning burnout. In contrast, enhancing social presence in online courses can improve students’ perception of the instructor’s real presence and foster a positive learning atmosphere. This, in turn, stimulates students’ positive attitudes and behaviors and enhances their learning performance. These findings are consistent with research in traditional classroom settings (Watt et al., 2017), which suggests that a positive classroom climate helps alleviate student learning burnout. Therefore, based on the negative relationship between social presence and learning burnout, as well as the negative impact of learning burnout on perceived learning performance, this research proposes that social presence in online courses can enhance perceived learning performance by reducing learning burnout.
H2: Learning burnout mediates the relationship between social presence and students’ perceived learning performance.
However, the mediating effect of learning burnout may be moderated by students’ individual traits or external environmental factors. This study focuses on the former, examining whether individualism and intrinsic learning motivation moderate this indirect effect.
1.3. The moderating role of students’ individualism
The concept of individualism originates from cross-cultural psychology and has since been widely applied in research across consumer behavior and organizational studies to describe individuals’ cultural orientations and their corresponding psychological and behavioral characteristics. Individualism is commonly associated with Western cultures, which emphasize independence and the uniqueness of the self, whereas collectivism is more prevalent in Eastern cultures, emphasizing interdependence and loyalty to the group. Importantly, individualism and collectivism are not mutually exclusive; they can coexist within the same cultural context. This duality enables the exploration of individual-level variations in cultural orientation within a single cultural setting. According to Markus and Kitayama (1991), individualism is linked to an independent self-construal, wherein individuals tend to perceive themselves as autonomous entities and prioritize personal thoughts and goals. In contrast, collectivism is associated with an interdependent self-construal, in which individuals define themselves in relation to others and demonstrate a greater degree of social dependency. Building on this conceptual framework, Teoh et al. (1999) found that, compared to students from individualistic cultures, those from collectivistic cultures tended to perceive a lower degree of risk in questionable actions, particularly when such actions would benefit their close or moderately close in-groups.
Individualism also influences individuals’ attentional orientation. Those with high levels of individualism are more likely to focus on objects and task-related information, whereas individuals with lower levels of individualism tend to be more sensitive to contextual and environmental cues (Markus and Kitayama, 1991). For instance, Greenfield et al. (2006) found that high-individualism cultures tend to value scientific or cognitive forms of intelligence, thereby promoting active student participation. In contrast, low-individualism cultures place greater emphasis on social or relational intelligence, with students relying more heavily on interaction and collaboration with teachers and peers. These cultural differences have important implications for online education. Students with high individualism may concentrate more on course content, while those with low individualism may be more influenced by contextual factors such as the presence or absence of the teacher, commonly referred to as social presence. When social presence is perceived to be high, it can reduce students’ learning burnout and, in turn, enhance their perceived learning performance. For example, Chen et al. (2019) compared student evaluations across cultural contexts and found that Chinese students (from a lower-individualism culture) reported closer relationships and fewer conflicts with teachers than their Dutch counterparts (from a higher-individualism culture).
Building on this literature, we propose that students with lower levels of individualism are more susceptible to the effect of social presence on learning burnout. In other words, the effect of social presence in reducing learning burnout is expected to be stronger among students with lower levels of individualism. Therefore, we hypothesize that individualism negatively moderates both the relationship between social presence and learning burnout and the indirect effect of social presence on perceived learning performance via learning burnout.
H3: Students’ individualism negatively moderates the relationship between social presence and learning burnout.
H4: The indirect effect of social presence on perceived learning performance through learning burnout is moderated by individualism.
1.4. The moderating role of students’ intrinsic motivation
Motivation has been a central construct in both psychology and educational research. Learning motivation, in particular, is regarded as a key psychological driver that initiates, sustains, and directs individuals’ engagement in learning activities toward the achievement of specific educational goals. Prior literature typically categorizes learning motivation into two primary types: intrinsic motivation and extrinsic motivation. Intrinsic motivation refers to engaging in learning for its inherent value, such as curiosity, interest, or a sense of personal fulfillment. In contrast, extrinsic motivation is driven by external factors unrelated to the learning activity itself, such as the desire to obtain rewards, avoid punishment, or achieve good grades (Ryan and Deci, 2000; Yildirim et al., 2024). Extensive empirical research has demonstrated that intrinsic motivation positively influences student engagement (Ali et al., 2022), reduces feelings of loneliness (Yildirim et al., 2024), and contributes to improved learning performance (Mekler et al., 2017). It is worth noting that intrinsic motivation is particularly crucial in online educational environments, where students often study in isolation and lack the extrinsic motivators present in face-to-face learning settings (Fırat et al., 2018). Moreover, Cho and Heron (2015) explored the role of learning motivation in online education and found that intrinsic motivation enhances online learning engagement, whereas extrinsic motivation may hinder it by increasing avoidance or disengagement from learning activities.
Collectively, these findings suggest that intrinsic motivation is positively associated with students’ proactive learning behaviors. Students with higher levels of intrinsic motivation are more likely to independently seek out, access, and utilize learning resources to support improved learning performance. In online learning environments, such students are also more attuned to factors that enhance learning efficiency, such as social presence. Specifically, students with high intrinsic motivation are more likely to value elements that foster learning engagement and involvement (Xiong et al., 2015), which in turn help them mitigate learning burnout (Pap et al., 2021) and enhance perceived learning performance. For example, Pap et al. (2021) found that teacher support increases students’ intrinsic motivation, which positively predicts their study engagement and reduces both boredom and burnout. Based on this reasoning, we propose that students with higher levels of intrinsic motivation are more strongly influenced by the effect of social presence in reducing learning burnout through increased learning engagement. In other words, intrinsic motivation is expected to strengthen both the direct relationship between social presence and learning burnout and the indirect effect of social presence on perceived learning performance via learning burnout. Formally:
H5: Students’ intrinsic motivation positively moderates the relationship between social presence and learning burnout.
H6: The indirect effect of social presence on perceived learning performance through learning burnout is moderated by intrinsic motivation.
In summary, this research integrates the concept of social presence from the marketing literature with the psychological theories of individualism and intrinsic motivation. By constructing a moderated mediation model, we examine how social presence (independent variable) influences perceived learning performance (dependent variable) through learning burnout (mediator), with students’ individualism and intrinsic motivation serving as moderators. The proposed theoretical framework is presented in Figure 1.
Figure 1.

Theoretical framework.
2. Methods
2.1. Sample characteristics and data collection
This study employed a convenience sampling method and recruited participants through the Credamo online research platform. A total of 611 Chinese undergraduate students were randomly selected. To ensure research ethics, all participants were informed that the survey was anonymous and that their data would be used exclusively for research purposes. Informed consent was obtained from all participants. After excluding responses from individuals who had never participated in online courses, 600 valid questionnaires were retained, yielding a valid response rate of 98.20%. Among the participants, 163 were male (27.2%) and 437 were female (72.8%), with an average age of 21.05 years (SD = 1.64). Participants were drawn from all academic years: 30 freshmen (5.0%), 165 sophomores (27.5%), 228 juniors (38.0%), and 177 seniors (29.5%). In terms of academic majors, 243 participants (40.5%) were from economics and management disciplines, 69 (11.5%) from humanities (literature, history, and philosophy), 49 (8.2%) from science, 130 (21.7%) from engineering, 56 (9.3%) from agriculture and medicine, 15 (2.5%) from law, 11 (1.8%) from arts, and 27 (4.5%) from education-related disciplines. It should be noted that to enhance the reliability of the findings, gender, age, academic year, and academic major were included as control variables. The results remained consistent. Please refer to Table 1 for the participants’ demographic information.
Table 1.
Participants’ demographic information.
| Characteristic | Frequency | Percentage |
|---|---|---|
| Gender | ||
| Male | 163 | 27.2% |
| Female | 437 | 72.8% |
| Academic year | ||
| Freshman | 30 | 5.0% |
| Sophomore | 165 | 27.5% |
| Junior | 228 | 38.0% |
| Senior | 177 | 29.5% |
| Academic majors | ||
| Economics and management | 243 | 40.5% |
| Humanities (literature, history, and philosophy) | 69 | 11.5% |
| Science | 49 | 8.2% |
| Engineering | 130 | 21.7% |
| Agriculture and medicine | 56 | 9.3% |
| Law | 15 | 2.5% |
| Arts | 11 | 1.8% |
| Education | 27 | 4.5% |
2.2. Measures
All constructs in this study were measured using established scales adapted from prior research (please see Table 2), with items rated on a 7-point Likert scale (1 = strongly disagree to 7 = strongly agree).
Table 2.
Items by construct and reference source.
| Construct | Dimension | Number of items | Reference |
|---|---|---|---|
| Social presence | 4 | Adapted from Ogara et al. (2014) and Park and Kim (2020) | |
| Learning burnout | Emotional exhaustion | 8 | Adapted from Maslach and Jackson (1981) and Wu et al. (2010) |
| Inappropriate learning behavior | 6 | ||
| Reduced sense of accomplishment | 6 | ||
| Perceived learning performance | Perceived skill development | 6 | Adapted from Alavi (1994) |
| Self-reported learning | 3 | ||
| Learning interest | 3 | ||
| Individualism | Individualism score | 9 | Adapted from Chen et al. (2015) |
| Collectivism score | 9 | ||
| Intrinsic motivation | 6 | Adapted from Fırat et al. (2018) and Lin and Wang (2021) | |
2.2.1. Social presence
Social presence in online education was assessed using a scale adapted from Ogara et al. (2014) and Park and Kim (2020), revised to fit the context of Chinese online courses. The scale measured students’ perceived social presence of teachers and included 4 items, such as “I feel as if I am with the teacher,” “I can easily sense the teacher’s presence,” “It feels like I am communicating face-to-face with the teacher,” and “I feel a close connection with the teacher.” Higher scores indicate greater perceived social presence. The adapted scale demonstrated good reliability in the current study (Cronbach’s α = 0.890).
2.2.2. Learning burnout
Learning burnout was assessed using a scale adapted from Maslach and Jackson (1981) and Wu et al. (2010) to suit educational contexts. The original scale, developed for human services professionals, comprised three dimensions: emotional exhaustion, depersonalization, and reduced personal accomplishment. However, since depersonalization in workplace contexts reflects a dehumanized or detached attitude toward others, it is less applicable to educational contexts. In the setting of online education in China, this dimension was adapted to reflect inappropriate learning behaviors. Accordingly, the revised scale includes 20 items across three dimensions: emotional exhaustion (e.g., “I feel bored with studying”), inappropriate learning behavior (e.g., “I find myself lacking patience in learning”), and reduced sense of accomplishment (e.g., “I am competent in this course” [reverse coded]). Higher scores indicate greater levels of learning burnout. The Cronbach’s alpha coefficients for the three subscales were 0.830, 0.893, and 0.818, respectively, with an overall reliability of 0.935 for the adapted scale.
2.2.3. Perceived learning performance
Perceived learning performance was assessed using a scale adapted from Alavi (1994), consisting of 12 items across three subscales: perceived skill development, self-reported learning, and learning interest. Example items include: “My ability to analyze issues has improved,” “My understanding of basic concepts has deepened,” and “I have participated in related discussions outside the class.” Higher scores reflect higher perceived learning performance. The Cronbach’s alpha coefficients for the three subscales were 0.895, 0.838, and 0.765, respectively, with an overall reliability of 0.930 for the adapted scale.
2.2.4. Individualism
The degree of individualism was measured using a scale developed by Chen et al. (2015), consisting of 9 items. A composite individualism score was calculated by subtracting collectivism scores from individualism scores. For example, the score for the item pair “Individuals are much more important than the group” and “Individuals may not be able to survive if there is no group or country” was computed by subtracting the latter from the former. Higher scores indicate a stronger individualistic orientation. The adapted scale exhibited good internal consistency reliability (Cronbach’s α = 0.847).
2.2.5. Intrinsic motivation
Intrinsic learning motivation was measured using a 6-item scale adapted from Fırat et al. (2018) and Lin and Wang (2021), which assessed students’ internal drive to engage in university learning activities. Sample items include: “To enrich and fulfill my inner world” and “To experience aesthetic enjoyment through learning.” Higher scores represent stronger intrinsic motivation. The adapted scale demonstrated satisfactory internal consistency (Cronbach’s α = 0.803).
2.3. Scale adaptation and measurement model validation
All instruments were adapted to the present context, following two main procedures. First, to reduce participant fatigue, redundant items were excluded any representative items were retained, with minor wording adjustments to fit the online education setting (Meng et al., 2026). Second, English-origin scales were adapted using a standard translation and back-translation procedure (Brislin, 1970) to ensure cross-cultural equivalence. Table 3 summarizes the reliability of the adapted scales. Cronbach’s α values for the overall scale ranged from 0.803 to 0.935, and from 0.765 to 0.895 for the subscales. Composite reliability (CR) values ranged from 0.859 to 0.927, all exceeding the 0.70 threshold.
Table 3.
Reliability of the adapted scales.
| Scale | Number of items | Cronbach’s α | CR | |
|---|---|---|---|---|
| 1. Social presence | 4 | 0.890 | 0.925 | |
| 2. Learning burnout | Emotional exhaustion | 8 | 0.830 | 0.927 |
| Inappropriate learning behavior | 6 | 0.893 | ||
| Reduced sense of accomplishment | 6 | 0.818 | ||
| Total | 20 | 0.935 | ||
| 3. Individualism | 9 | 0.847 | 0.880 | |
| 4. Intrinsic motivation | 6 | 0.803 | 0.859 | |
| 5. Perceived learning performance | Perceived skill development | 6 | 0.895 | 0.927 |
| Self-reported learning | 3 | 0.838 | ||
| Learning interest | 3 | 0.765 | ||
| Total | 12 | 0.930 | ||
To assess construct validity in this study, confirmatory factor analysis (CFA) was performed using Mplus. Model fit was evaluated based on commonly accepted criteria: RMSEA < 0.08, TLI > 0.90, CFI > 0.90, and a χ2/df ratio below 2.5, with greater emphasis on RMSEA, TLI, and CFI (Xia and Yang, 2019). The five-factor model—including social presence, learning burnout, individualism, intrinsic motivation, and perceived learning performance—demonstrated a good fit to the data (χ2 = 781.06, df = 262, χ2/df = 2.98, RMSEA = 0.06, CFI = 0.93, TLI = 0.92), supporting the discriminant validity of the constructs. Moreover, following Henseler et al. (2015), we re-examined discriminant validity using the heterotrait-monotrait (HTMT) ratio of correlations. As shown in Table 4, all HTMT values were below 0.85, indicating that the constructs are empirically distinct. Taken together, the adapted scales and measurement model employed in this study demonstrated satisfactory reliability and validity.
Table 4.
Results of discriminant validity analysis.
| Variable | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1. Social presence | — | ||||
| 2. Learning burnout | 0.551 | — | |||
| 3. Individualism | 0.269 | 0.382 | — | ||
| 4. Intrinsic motivation | 0.344 | 0.451 | 0.363 | — | |
| 5. Perceived learning performance | 0.778 | 0.704 | 0.332 | 0.504 | — |
2.3.1. Common method bias test
Since all data were collected through self-reported measures, the potential for common method bias was considered. Following the procedure recommended by Tang and Wen (2020), Harman’s single-factor test was conducted. The results revealed eight factors with eigenvalues greater than 1, and the first common factor accounted for 31.07% of the total variance, which was below the empirical critical value of 40% (Podsakoff et al., 2003), indicating that common method bias was not a serious concern in this study.
3. Results
3.1. Descriptive statistics and correlation analysis of main variables
Descriptive statistics, including means, standard deviations, and correlation coefficients for the main study variables, are presented in Table 5. As shown in the table, social presence was significantly positively correlated with intrinsic motivation (r = 0.30, p < 0.01) and perceived learning performance (r = 0.71, p < 0.01), and significantly negatively correlated with learning burnout (r = −0.48, p < 0.01) and individualism (r = −0.24, p < 0.01). Learning burnout was negatively correlated with intrinsic motivation (r = −0.37, p < 0.01) and perceived learning performance (r = −0.60, p < 0.01), but positively correlated with individualism (r = 0.34, p < 0.01). Individualism was negatively associated with both intrinsic motivation (r = −0.28, p < 0.01) and perceived learning performance (r = −0.28, p < 0.01). Additionally, intrinsic motivation was positively related to perceived learning performance (r = 0.42, p < 0.01). These correlations provide preliminary support for the study’s hypotheses.
Table 5.
Results of descriptive statistics and correlation analysis.
| Variable | M | SD | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|---|---|
| 1. Social presence | 3.56 | 1.39 | — | ||||
| 2. Learning burnout | 3.76 | 1.05 | −0.48** | — | |||
| 3. Individualism | −0.94 | 1.52 | −0.24** | 0.34** | — | ||
| 4. Intrinsic motivation | 5.52 | 0.88 | 0.30** | −0.37** | −0.28** | — | |
| 5. Perceived learning performance | 4.38 | 1.16 | 0.71** | −0.60** | −0.28** | 0.42** | — |
** indicates p < 0.01.
3.2. Structural model and hypotheses testing
To test the proposed hypotheses, we conducted structural equation modeling (SEM) using Mplus and moderation analyses using the PROCESS macro in SPSS. First, we examined the direct and indirect effects of social presence on perceived learning performance. We hypothesized that social presence in online courses would have a direct positive effect on university students’ perceived learning performance (H1) and an indirect effect mediated by learning burnout (H2). The results indicated that social presence significantly positively predicted perceived learning performance (b = 0.44, SE = 0.03, p < 0.001), supporting H1. Further analysis revealed a significant indirect effect through learning burnout, the mediating effect was estimated at 0.08. The bootstrap 95% confidence interval for the mediating effect was [0.06, 0.11], which excluding zero, thereby supporting H2.
Next, we tested the moderation hypotheses (H3 and H5) using Hayes’ PROCESS macro (Model 1; Hayes, 2013). H3 posited that individualism moderates the relationship between social presence and learning burnout. A regression model was constructed with learning burnout as the dependent variable, social presence as the independent variable, and individualism as the moderator. Both social presence and individualism were mean-centered prior to generating the interaction term. The interaction effect was significant (b = 0.06, SE = 0.02, t(596) = 4.05, p < 0.001), supporting H3. To probe the interaction, we examined the conditional effects of social presence at one standard deviation above and below the mean of individualism. As illustrated in Figure 2, the effect of social presence on reducing learning burnout was stronger for students with low (–SD) individualism (b = −0.39, SE = 0.03, t(596) = −12.23, p < 0.001) than for those with high (+SD) individualism (b = −0.19, SE = 0.04, t(596) = −4.79, p < 0.001). Thus, while higher social presence consistently alleviated learning burnout, the effect was more pronounced among students low in individualism, providing further support for H3.
Figure 2.

The moderating role of individualism in the relationship between social presence and learning burnout.
Similarly, H5 proposed that intrinsic motivation moderates the relationship between social presence and learning burnout. A comparable model was constructed, with learning burnout as the dependent variable, social presence as the independent variable, and intrinsic motivation as the moderator. Both predictors were mean-centered, and their interaction term was included in the model. The interaction effect was significant (b = −0.17, SE = 0.03, t(596) = −5.62, p < 0.001), supporting H5. As shown in Figure 3, when intrinsic motivation was one standard deviation above the mean, the negative effect of social presence on learning burnout was stronger (b = −0.42, SE = 0.03, t(596) = −12.44, p < 0.001), whereas the effect was weaker but still significant when intrinsic motivation was one standard deviation below the mean (b = −0.13, SE = 0.04, t(596) = −3.14, p = 0.002). These results again support H5.
Figure 3.

The moderating role of intrinsic motivation in the relationship between social presence and learning burnout.
Finally, we examined the moderated mediation hypotheses (H4 and H6) using Mplus. H4 posited that individualism moderates the indirect effect of social presence on perceived learning performance via learning burnout. As shown in Table 6, the indirect effect was significant at both high (b = 0.06, 95% CI [0.03, 0.10]) and low (b = 0.10, 95% CI [0.07, 0.14]) levels of individualism. The difference between the two effects was also significant (b = −0.04, 95% CI [−0.08, −0.01]), indicating a significant moderated mediation effect and supporting H4.
Table 6.
Moderated mediation analysis: the moderating role of individualism in the indirect effect of social presence on perceived learning performance via learning burnout.
| Individualism | Effect | 95% bootstrap CI | |
|---|---|---|---|
| Lower limit | Upper limit | ||
| Low individualism (M − SD) | 0.10 | 0.07 | 0.14 |
| High individualism (M + SD) | 0.06 | 0.03 | 0.10 |
| Difference (high − low) | −0.04 | −0.08 | −0.01 |
Similarly, H6 proposed that intrinsic motivation moderates the indirect effect of social presence on perceived learning performance via learning burnout. As presented in Table 7, the conditional indirect effect was stronger when intrinsic motivation was high (b = 0.12, 95% CI [0.08, 0.16]) than when it was low (b = 0.05, 95% CI [0.02, 0.08]). The difference was statistically significant (b = 0.07, 95% CI [0.03, 0.12]), providing support for H6.
Table 7.
Moderated mediation analysis: the moderating role of intrinsic motivation in the indirect effect of social presence on perceived learning performance via learning burnout.
| Intrinsic motivation | Effect | 95% bootstrap CI | |
|---|---|---|---|
| Lower limit | Upper limit | ||
| Low intrinsic motivation (M − SD) | 0.05 | 0.02 | 0.08 |
| High intrinsic motivation (M + SD) | 0.12 | 0.08 | 0.16 |
| Difference (high − low) | 0.07 | 0.03 | 0.12 |
In sum, the results provided empirical support for all six hypotheses (H1 through H6). Moreover, to improve result visualization, we re-analyzed the structural equation model using Smart PLS software, with the results and path coefficients illustrated in Figure 4.
Figure 4.

Structural equation modeling of social presence (SP), learning burnout (LB), perceived learning performance (PLP), individualism (IND), and intrinsic motivation (INT).
4. Discussion, conclusion, and implications
This study investigates the underlying mechanisms and boundary conditions through which social presence in online courses influences university students’ perceived learning performance. Drawing on a literature-based theoretical framework, we propose and empirically validate a model in which learning burnout mediates the positive relationship between social presence and perceived learning performance. Furthermore, we examine whether this indirect relationship is moderated by students’ individual characteristics, namely, individualism and intrinsic learning motivation.
This research makes several theoretical contributions. First, while previous research has predominantly examined the direct impact of social presence on perceived teacher support or student engagement (Miao et al., 2022; Wang, 2025), this study enriches the theoretical understanding of social presence by identifying learning burnout as a key psychological mechanism through which social presence influences perceived learning performance, thereby integrating affective dynamics into the cognitive evaluation. Second, the demonstrated mediation and moderation effects highlight the critical role of emotional and motivational processes in shaping students’ perceived learning performance. These results respond to recent calls for examining various strategies, such as interactive e-book use (Chen and Tsai, 2025), game-based learning systems (Lin et al., 2024), and goal clarity (Li et al., 2025), alongside the underlying processes to enhance students’ online learning performance. Third, by examining two individual difference variables (i.e., individualism and intrinsic motivation) as moderators, this study advances research on boundary conditions of social presence effects. Previous research has mainly focused on mediating factors, such as flow experience (Shen et al., 2024), academic buoyance and learner interactions (Yang and Lay, 2025), and academic help-seeking (Keshavarzi et al., 2024). Our findings contribute to a more nuanced understanding of how cultural values and psychological needs interact with social presence in digital learning environments. Last but not the least, our work integrates constructs from social psychology (i.e., social presence), emotion research (i.e., burnout), motivational theory (i.e., intrinsic motivation), and cross-cultural psychology (i.e., individualism) into a unified conceptual framework. This interdisciplinary model provides a more holistic perspective on university students’ experiences in online education and offers a valuable foundation for future exploration. The findings also provide practical implications for educators and instructional designers.
4.1. Social presence, learning burnout, and perceived learning performance
Our findings provide robust evidence that social presence significantly reduces learning burnout, which in turn enhances students’ perceived learning performance. This result is particularly meaningful in the context of online education, where the physical and emotional distance between students and teachers often leads to a sense of disconnection, reduced motivation, and increased emotional exhaustion. Compared to traditional face-to-face settings, online courses introduce technological barriers that can weaken students’ perception of teacher availability and support. These dynamics may diminish students’ engagement, arousal, and sense of learning motivation, leading to burnout and ultimately impairing learning performance. However, when social presence is effectively established through perceived teacher immediacy, responsiveness, and emotional connection, it can mitigate these adverse effects and improve performance. This finding aligns with prior meta-analytic evidence suggesting that social presence enhances students’ motivation, sense of involvement, and course satisfaction in online learning environments (Richardson et al., 2017).
Therefore, fostering a strong sense of social presence is essential in online courses such as MOOCs and other blended learning environments. Teachers can enhance social presence through visible presence in videos, immersive technologies (e.g., the metaverse), and digital game-based learning. Specific strategies include reducing the use of virtual backgrounds, simulating real classroom settings, enabling student interaction via online whiteboards or randomized questioning tools, and adopting emerging features like co-presence simulations enabled by metaverse technologies. These methods help establish a more engaging and emotionally connected learning environment, reducing feelings of isolation and learning burnout.
4.2. The moderating role of individualism
This study also highlights the moderating role of students’ individualism orientation. We found that students with lower levels of individualism benefited more from social presence in terms of reduced learning burnout and enhanced perceived performance. This may be because students with a lower individualism orientation tend to be more sensitive to environmental and interpersonal cues, such as teacher presence and support, and therefore experience stronger emotional and cognitive responses. In contrast, highly individualistic students are more likely to focus on the learning content itself rather than on social cues, thereby attenuating the impact of social presence. These results underscore the importance of considering cultural differences in online course design. Educators and instructional designers should tailor pedagogical approaches to fit students’ cultural profiles. For example, students from low-individualism or collectivistic cultures may benefit from interactive features, synchronous discussions, or personalized feedback that enhances their perception of teacher presence. Consistent with Hofstede’s cultural dimensions theory (Hofstede, 2001), future research could extend this line of inquiry by examining other cultural dimensions (e.g., power distance, uncertainty avoidance, and long-term orientation) and their potential impact on online education (King et al., 2018).
Thus, educators should adopt differentiated instructional strategies tailored to students’ individual characteristics. Our results show that the impact of social presence on perceived learning performance is more pronounced among students with lower individualism and higher intrinsic motivation. Teachers may use diagnostic surveys at the start of a course to identify student profiles and adjust pedagogy accordingly. For example, they could incorporate more collaborative tasks for collectivist students or facilitating autonomy-supportive learning environments for intrinsically motivated students. Techniques such as the “Think–Pair–Share” model can be used to foster student engagement, agency, and reflection.
4.3. The moderating role of intrinsic learning motivation
The findings also demonstrate that intrinsic learning motivation moderates the mediating pathway from social presence to perceived learning performance via learning burnout. Specifically, students with higher intrinsic motivation are more responsive to social presence cues and more likely to translate reduced burnout into improved performance. This challenges the common assumption that students with lower motivation are more reliant on external stimuli. Instead, our results suggest that intrinsically motivated students are more attuned to opportunities that support their engagement, such as the presence of the teacher. This is supported by recent findings showing that intrinsic motivation enhances students’ use of metacognitive strategies, such as self-evaluation and reflection, in online learning environments, ultimately improving task performance (Mendoza et al., 2023). According to self-determination theory (Niemiec and Ryan, 2009), social environments that satisfy students’ needs for autonomy, competence, and relatedness strengthen intrinsic motivation. Therefore, fostering social presence not only addresses emotional barriers such as burnout but also interacts with students’ motivational resources to shape positive learning experiences. This highlights the need for future research and practice to examine how to stimulate and support the development of students’ intrinsic motivation.
For practice, preventing and alleviating student burnout in online learning environments requires attention to both intrinsic and extrinsic motivational processes. We propose an interactive framework of “internal push and external pull.” Internally, courses should maintain logical flow and narrative coherence to support immersion and flow experience. Externally, teachers should leverage body language, tone variation, and expressive gestures to sustain student attention. Techniques such as unexpected cold-calling, random grouping, and dynamic pacing can add an element of surprise and engagement, helping students stay motivated and reduce burnout.
4.4. Limitations and future directions
Despite its contributions, this study has several limitations. First, it employed a survey design, which limits the ability to draw causal inferences. Future studies could adopt longitudinal, experimental, or mixed-method approaches (e.g., text analysis) to better explore causal relationships. In addition, due to recruitment constraints, the sample comprised a higher proportion of female participants and a relatively small number of Arts students. Thus, caution should be exercised when generalizing our findings. Future studies could include more diverse and balanced samples to further verify the robustness of the observed effects. Second, the dependent variable (i.e., perceived learning performance) was based on self-reports. Incorporating objective indicators, such as academic performance or test scores, could strengthen the robustness of the findings. Third, the average score for social presence (M = 3.56) suggests that students’ perceived social presence in prior online learning experiences was relatively low. This highlights the need for further research into antecedent factors that may enhance social presence. Finally, although this study confirmed the mediating role of learning burnout, future studies could explore alternative mechanisms, such as perceived psychological distance from teachers or levels of classroom engagement.
Funding Statement
The author(s) declared that financial support was received for this work and/or its publication. This research was supported by Jiangsu Education Science Planning Project: Youth Program for Higher Education (C/2025/01/131). This research was supported by National Nature Science Foundation of China 72102109.
Footnotes
Edited by: Heru Susanto, Indonesia Institute of Sciences (LIPI), Indonesia
Reviewed by: İlkay Aşkin Tekkol, Kastamonu University, Türkiye
Taghreed Abdulfattah Alrehaili, Taibah University, Saudi Arabia
Data availability statement
The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation.
Ethics statement
Ethical review and approval was not required for the study on human participants in accordance with the local legislation and institutional requirements. Written informed consent from the participants or participants legal guardian/next of kin was not required to participate in this study in accordance with the national legislation and the institutional requirements.
Author contributions
LY: Writing – original draft, Writing – review & editing. QY: Writing – original draft, Writing – review & editing.
Conflict of interest
The author(s) declared that this work was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Generative AI statement
The author(s) declared that Generative AI was used in the creation of this manuscript. During the final stage of manuscript preparation, ChatGPT was used exclusively for language polishing and proofreading. All research and writing were conducted independently by the authors.
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Data Availability Statement
The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation.
