Abstract
Advertisements of patent medicines are not controlled by law, although the labels on the boxes and bottles are, to some extent. Statements made in patent medicine advertisements are often notoriously exaggerated. Dr. Cramp asserts that, so long as the individual can have proprietary monopoly in his product, it is hopeless to expect truth in the advertisements.
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Selected References
These references are in PubMed. This may not be the complete list of references from this article.
- Cramp A. J. MODERN ADVERTISING AND THE NOSTRUM EVIL. Am J Public Health (N Y) 1918 Oct;8(10):756–758. doi: 10.2105/ajph.8.10.756. [DOI] [PMC free article] [PubMed] [Google Scholar]