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The European Journal of Public Health logoLink to The European Journal of Public Health
. 2026 Oct 26;36(Suppl 5):ckag169.1853. doi: 10.1093/eurpub/ckag169.1853

The alcohol prevention paradox in Ireland: implications for equitable population-level policy

CP McDowell 1,✉, M Boudou 2, M O’Neill 3, L Comber 4, M Ryan 5
PMCID: PMC13699761

Abstract

Introduction

Although alcohol-attributable mortality risk increases with consumption, harm may be distributed across the wider drinking population. Understanding this distribution is important for designing equitable, population-level prevention strategies. This study examined whether alcohol-attributable deaths in Ireland were concentrated among the highest-consuming drinkers.

Methods

Mean annual alcohol-attributable deaths among residents of Ireland aged ≥15 years during 2022-2024 were estimated using comparative risk assessment. Consumption was estimated from the nationally representative Healthy Ireland Survey 2024 and calibrated to recorded per-capita sales. Mortality data were obtained from the General Mortality Register and relative risks from systematically identified meta-analyses. Drinkers were ranked by calibrated average daily consumption, separately by sex. Deaths and deaths per 100,000 drinkers were estimated for the highest-consuming 10% and remaining 90%.

Results

An estimated 1,420 deaths were alcohol-attributable annually, representing 4.0% of all deaths; 1,096 occurred among men and 324 among women. The highest-consuming 10% had calibrated consumption of at least 72.5 g/day among men and at least 32.5 g/day among women. Among men, the highest-consuming 10% accounted for 448 deaths (41%), while 649 (59%) deaths occurred in the remaining population. Corresponding estimates among women were 149 (46%) and 175 (54%). Mortality rates per 100,000 drinkers were higher in the highest-consuming 10% than in the remaining men (259.4 versus 33.8) and women (83.8 versus 8.7).

Conclusions

Although alcohol-attributable mortality rates were highest among the heaviest 10% of drinkers, more than half of alcohol-attributable deaths occurred in the remaining population. This is consistent with the prevention paradox. Effective and equitable alcohol prevention is therefore likely to require population-level measures alongside targeted support for those at highest risk.

Key messages

• Most alcohol-attributable deaths occurred outside the highest-consuming 10%, supporting population-level prevention alongside targeted support.

• Findings support equitable alcohol policies that reduce harm across the full drinking population, not only among the heaviest drinkers.


Articles from The European Journal of Public Health are provided here courtesy of Oxford University Press

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