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. 1999 Dec;89(12):1866–1869. doi: 10.2105/ajph.89.12.1866

Encouraging use of coupons to stimulate condom purchase.

D W Dahl 1, G J Gorn 1, C B Weinberg 1
PMCID: PMC1509018  PMID: 10589320

Abstract

OBJECTIVES: This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. METHODS: Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a widespread strategy or a more focused in-store disbursement method. RESULTS: Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate. CONCLUSIONS: This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

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