Skip to main content
NCBI home page
American Journal of Public Health logoLink to American Journal of Public Health
. 1994 Jul;84(7):1148–1150. doi: 10.2105/ajph.84.7.1148

Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion.

B S Flynn 1, J K Worden 1, R H Secker-Walker 1, P L Pirie 1, G J Badger 1, J H Carpenter 1, B M Geller 1
PMCID: PMC1614753  PMID: 8017542

Abstract

The long-term cigarette smoking prevention effects of mass media and school interventions were assessed. Adolescents in two communities received both mass media and school interventions; those in two matching communities received only school interventions. Surveys of 5458 students were conducted at baseline in grades 4 through 6 and 2 years after the 4-year interventions were completed, when students were in grades 10 through 12. Students exposed to the media-plus-school interventions were found to be at lower risk for weekly smoking (odds ratio = 0.62, 95% confidence interval = 0.49, 0.78) than those receiving school interventions only, indicating that the effects of the combined interventions persisted 2 years after the interventions' completion.

Full text

PDF
1148

Selected References

These references are in PubMed. This may not be the complete list of references from this article.

  1. Bauman K. E., LaPrelle J., Brown J. D., Koch G. G., Padgett C. A. The influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a field experiment. Am J Public Health. 1991 May;81(5):597–604. doi: 10.2105/ajph.81.5.597. [DOI] [PMC free article] [PubMed] [Google Scholar]
  2. Flay B. R., Koepke D., Thomson S. J., Santi S., Best J. A., Brown K. S. Six-year follow-up of the first Waterloo school smoking prevention trial. Am J Public Health. 1989 Oct;79(10):1371–1376. doi: 10.2105/ajph.79.10.1371. [DOI] [PMC free article] [PubMed] [Google Scholar]
  3. Flynn B. S., Worden J. K., Secker-Walker R. H., Badger G. J., Geller B. M., Costanza M. C. Prevention of cigarette smoking through mass media intervention and school programs. Am J Public Health. 1992 Jun;82(6):827–834. doi: 10.2105/ajph.82.6.827. [DOI] [PMC free article] [PubMed] [Google Scholar]
  4. Murray D. M., Davis-Hearn M., Goldman A. I., Pirie P., Luepker R. V. Four- and five-year follow-up results from four seventh-grade smoking prevention strategies. J Behav Med. 1988 Aug;11(4):395–405. doi: 10.1007/BF00844938. [DOI] [PubMed] [Google Scholar]
  5. Murray D. M., Hannan P. J. Planning for the appropriate analysis in school-based drug-use prevention studies. J Consult Clin Psychol. 1990 Aug;58(4):458–468. doi: 10.1037//0022-006x.58.4.458. [DOI] [PubMed] [Google Scholar]
  6. Murray D. M., Perry C. L. The measurement of substance use among adolescents: when is the 'bogus pipeline' method needed? Addict Behav. 1987;12(3):225–233. doi: 10.1016/0306-4603(87)90032-3. [DOI] [PubMed] [Google Scholar]
  7. Pechacek T. F., Murray D. M., Luepker R. V., Mittelmark M. B., Johnson C. A., Shutz J. M. Measurement of adolescent smoking behavior: rationale and methods. J Behav Med. 1984 Mar;7(1):123–140. doi: 10.1007/BF00845351. [DOI] [PubMed] [Google Scholar]
  8. Pentz M. A., Dwyer J. H., MacKinnon D. P., Flay B. R., Hansen W. B., Wang E. Y., Johnson C. A. A multicommunity trial for primary prevention of adolescent drug abuse. Effects on drug use prevalence. JAMA. 1989 Jun 9;261(22):3259–3266. [PubMed] [Google Scholar]
  9. Perry C. L., Kelder S. H., Murray D. M., Klepp K. I. Communitywide smoking prevention: long-term outcomes of the Minnesota Heart Health Program and the Class of 1989 Study. Am J Public Health. 1992 Sep;82(9):1210–1216. doi: 10.2105/ajph.82.9.1210. [DOI] [PMC free article] [PubMed] [Google Scholar]
  10. Pierce J. P. Time to ban cigarette advertising and continue the "Quit. For Life" campaigns. Med J Aust. 1990 Feb 5;152(3):113–114. doi: 10.5694/j.1326-5377.1990.tb125114.x. [DOI] [PubMed] [Google Scholar]
  11. Pirie P. L., Murray D. M., Luepker R. V. Smoking prevalence in a cohort of adolescents, including absentees, dropouts, and transfers. Am J Public Health. 1988 Feb;78(2):176–178. doi: 10.2105/ajph.78.2.176. [DOI] [PMC free article] [PubMed] [Google Scholar]
  12. Worden J. K., Flynn B. S., Geller B. M., Chen M., Shelton L. G., Secker-Walker R. H., Solomon D. S., Solomon L. J., Couchey S., Costanza M. C. Development of a smoking prevention mass media program using diagnostic and formative research. Prev Med. 1988 Sep;17(5):531–558. doi: 10.1016/0091-7435(88)90051-5. [DOI] [PubMed] [Google Scholar]

Articles from American Journal of Public Health are provided here courtesy of American Public Health Association

RESOURCES