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. 1995 Feb;85(2):244–248. doi: 10.2105/ajph.85.2.244

Serial mass-media campaigns to promote physical activity: reinforcing or redundant?

N Owen 1, A Bauman 1, M Booth 1, B Oldenburg 1, P Magnus 1
PMCID: PMC1615311  PMID: 7856786

Abstract

Changes associated with two serial, nationwide, mass-media-based campaigns to promote physical activity conducted by the National Heart Foundation of Australia in 1990 and 1991 were examined. Surveys conducted before and after each campaign found statistically significant differences in message awareness (46% vs 71% in 1990; 63% vs 74% in 1991). In 1990, there were significant increases in walking, particularly among older people, and in intentions to exercise. No such changes were apparent in 1991. In the case of these two campaigns, conducted 1 year apart, the second may have been redundant.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

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