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letter . 1997 May 24;314(7093):1555.
Advertisements for donepezil (Aricept) in the BMJ. Advertisement suggests an unrealistic improvement in mental status.
PMCID: PMC2126764 PMID: 9183222
See letter "Evidence based advertising? Only two fifths of advertisements cited published, peer reviewed references." in volume 315 on page 1622a.
See letter "Evidence based advertising? Half of drug advertisements in BMJ over six months cited no supporting evidence." in volume 315 on page 1622c.
See letter "Advertisements for donepezil. BMJ should require advertisements to detail actual state of evidence." in volume 315 on page 1623b.
See letter "Evidence based advertising? Advertisement for nifedipine does not mention admitted shortcomings of study." in volume 315 on page 1621.