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letter . 1997 Dec 13;315(7122):1622–1623.
Evidence based advertising? Half of drug advertisements in BMJ over six months cited no supporting evidence.
PMCID: PMC2127981 PMID: 9437302
See the article "Advertisements for donepezil (Aricept) in the BMJ. Advertisement suggests an unrealistic improvement in mental status." in volume 314 on page 1555.
See the article "Advertisements for donepezil (Aricept) in the BMJ. Local committee has declined to approve NHS hospital prescription of donepezil." in volume 314 on page 1555.