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Postgraduate Medical Journal logoLink to Postgraduate Medical Journal
. 1977 Sep;53(623):559–561. doi: 10.1136/pgmj.53.623.559

Representatives and advertisements as sources of information.

A E Holland
PMCID: PMC2496709  PMID: 928255

Abstract

The role of the representative and advertisements as information sources is discussed. Emphasis is placed on these as providing only part of the whole data package available to a doctor to enable him to make his prescribing decision.

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